Month: September 2022

Ragini Aggerwal published in Business

Why building a Customer database is good for businesses

A customer database is a record of the customers you do business with, as well as information about them. This data can be used to better market to existing customers and build relationships with new ones.

It’s also important for keeping track of all the people who have purchased your products or services. This can help you plan out future product releases and keep track of which customers have paid their bills on time.

What is a customer database?

A customer database is just what it sounds like: a collection of records that contain information about the people or businesses that buy your products or services. A customer database can include information such as names, addresses, phone numbers, emails and other contact information; credit card numbers; purchase history; demographic information (like age or gender); and more.

Why should I build a customer database?

It helps you grow your business by:

Building trust – Customers trust companies that treat them well and that have their best interests at heart. When customers know you’re interested in them, they’ll return the favor by buying from you again and again.

Strengthening relationships – A customer database makes it easy for you to reach out to each customer individually with relevant offers based on their needs and wants. Building strong relationships with your customers builds loyalty, which means repeat business!

Increasing conversions – By sending targeted emails, newsletters and other marketing materials directly to people who already know who you are and like what you do, you can increase conversions while lowering costs because they don’t have to create new ads or spend money on advertising.

How Should I Build A Customer Database

Building a marketing database is a great way to keep track of your customers and their buying habits. It’s also an essential part of any ecommerce business, so you can send out targeted marketing campaigns or special offers.

There are many ways to build a customer database and here are just a few:

Sign up forms – You can have a sign up form on your website or blog that encourages visitors to subscribe to your newsletter. Use these emails for future marketing initiatives, like newsletters and special offers.

SEO tools – There are many SEO tools available that will help you build your mailing list without having to ask for emails directly from your visitors. These tools gather information about the website visitor (through cookies) and then use that data to create a list of possible leads. This can be very effective because it targets people who are already interested in what you offer.

Social media platforms – Social media platforms such as Facebook allow you to create custom audiences based on their interests or demographic information provided by the user when they sign up with their email address. This means you can target specific groups of people who have already shown interest in your products or services through these sites and encourage them to sign up for newsletters or special offers through social media platforms themselves

The importance of a customer database

A corporate database & customer database is an essential tool for any business. It allows you to store and analyse all your contact information, so that you can build up a picture of your customers’ needs and wants, as well as their purchasing habits. A well-maintained customer database is essential for effective marketing, sales and customer service strategies.

The benefits of using a customer database include:

Customer relationship management (CRM). This allows you to keep track of each customer, their preferences and past purchases. This helps you to tailor your products and services to meet their needs, making them more likely to buy from you again.

Marketing campaigns. A good CRM system can be used as part of any marketing campaign to target customers with relevant offers. For example, if someone has bought shoes from you before then they are more likely than others to be interested in shoe accessories too.

  • no reactions
0
0 Share
Tiger Jarvis published in Solar

Solliance hits 30.1% efficiency on perovskite/silicon tandem solar cell

Solliance hits 30.1% efficiency on perovskite/silicon tandem solar cell

The Netherlands Organisation for Applied Scientific Research (TNO), the Delft University of Technology, the Eindhoven University of Technology, and Belgian research institute Imec have achieved a 30.1% power conversion efficiency with a semi-transparent perovskite solar cell, combined with a crystalline silicon solar cell in a four-terminal tandem configuration. TNO, TU Eindhoven, imec, and TU Delft – partners in Solliance – joined forces to further push the conversion efficiency of tandem solar cells beyond the limits of today’s commercial photovoltaic (PV) modules. Four-terminal perovskite/silicon tandem devices with certified top cells pass the barrier of 30% for the first time. Such high efficiency enables more power per square meter and less cost per kWh.

The result was presented during the 8th World Conference on Photovoltaic Energy Conversion (WCPEC-8) in Milan and has been achieved by combining the emerging perovskite solar cell with conventional silicon solar cell technologies. The perovskite cell that features transparent contacts and is part of the tandem stack has been independently certified.

Additionally, achieving high-power density will create more opportunities to integrate these solar cells into construction and building elements so that more existing surface area can be covered with PV modules. Breaking the 30% barrier is a big step in accelerating the energy transition and improving energy security by reducing the dependency on fossil fuels.

The best of both worlds
Tandem devices can reach higher efficiencies than single junction solar cells because of better solar spectrum utilization. The currently emerging tandems combine commercial silicon technology for the bottom device with perovskite technology, featuring highly efficient conversion of ultraviolet and visible light and excellent transparency to near-infrared light. In four-terminal (4T) tandem devices, the top and bottom cells operate independently, making it possible to apply different bottom cells in this kind of device. Commercial PERC technology and premium technologies like heterojunction or TOPCon or thin-film technology such as CIGS can be implemented in a 4T tandem device with hardly any modifications to the solar cells. Furthermore, the four-terminal architecture makes it straightforward to implement bifacial tandems to boost the energy yield further.

From left to right: Yifeng Zhao (TU Delft) – Mehrdad Najafi (TNO) – Valerio Zardetto (TNO) – Dong Zhang (TNO). Photographer: Niels van Loon. (Image source https://www.tudelft.nl/ )

Researchers from the Netherlands and Belgium have successfully improved the efficiency of the semi-transparent perovskite cells up to 19.7% with an area of 3×3 mm2 as certified by ESTI (Italy). ‘This type of solar cell features a highly transparent back contact that allows over 93% of the near-infrared light to reach the bottom device. This performance was achieved by optimizing all layers of the semi-transparent perovskite solar cells using advanced optical and electrical simulations as a guide for the experimental work in the lab,’ says Mehrdad Najafi of TNO. ‘The silicon device is a 20×20-mm2 wide, heterojunction solar cell featuring optimized surface passivation, transparent conductive oxides, and Cu-plated front contacts for state-of-the-art carrier extraction,’ says Yifeng Zhao, a Ph.D. student at TU Delft, whose results have been recently peer-reviewed. The silicon device optically stacked under the perovskite contributes 10.4% efficiency points to the total solar energy conversion. Combined, 30.1% is the conversion efficiency of these non-area-matched 4T tandem devices operating independently. This world’s best efficiency is measured according to generally accepted procedures.

For more info please visit

  • no reactions
0
1 Share
julianabryant published in Software, Technology

The 5-Step Guide for Beginners to Creating and Selling NFTs

Non-fungible tokens, popularly known as NFTs are all the rage these days. In fact, NFTs have been garnering immense attention across the globe and the news around NFTs is doing rounds on the internet lately. This doesn’t come as a surprise, particularly when you constantly hear that people are ready to pay a whopping amount of money for these cryptocurrency assets that represent a unique and intangible digital item such as a photograph, a piece of art, an in-game collectible, etc. In other words, there are many NFT artists or creators out there who have made hundreds of thousands of dollars selling a single NFT.

Last year, a digital artist known as Beeple sold an NFT for 69 million USD, while many other artists managed to realize multimillion-dollar sales prices. The potential for making big money is not only encouraging more and more creators to jump on the bandwagon of creating NFTs but also driving the NFT market. According to a report published by DappRadar, a tracking company, trading in NFTs has skyrocketed from 100 million USD in 2020 to a whopping 22 billion USD in 2021. Furthermore, the average market cap of the top 100 NFTs amounts to 16.7 billion USD.

Here’s a step-by-step guide that you should follow religiously to create and sell your first cryptocurrency asset (NFT). Let’s get started.

1. Pick Your Item

First things first – you need to decide on what type of NFT you want to create (mint) since there are plenty of options to transform your digital assets into an NFT. It could be a text, picture, custom painting (artwork), meme, GIF, collectible, a ticket to events, video game, music, virtual items, etc. In other words, you can create an NFT for digital items in the form of a video, audio, or image file such as PNG, JPG, MOV, MP4, etc.

If you decide to create an NFT for items like a photo signed by a celebrity or an artwork, you may not require a developer. However, if you want to create NFTs for complicated items like a game, you may need the help of a seasoned professional. Furthermore, when minting an NFT, always make sure you own the intellectual property rights of the digital asset you want to convert into an NFT. Else, you may end up landing in legal trouble.

2. Decide on the Platform

Once you have determined the item you want to turn into an NFT, it’s time to decide on the platform. When it comes to finding the right platform to mint your digital asset, you’ll be spoilt for choice. Some of the most coveted marketplaces for NFTs include OpenSea, SuperRare, SolSea, Rarible, Mintable, Larva Labs/CryptoPunks, Nifty Gateway, and Axie Marketplace, to name a few.

It’s strongly recommended to do exhaustive research before you make the decision since each NFT marketplace has its own share of advantages and disadvantages. However, if you still struggle in deciding on the platform, you may get started with OpenSea since this NFT marketplace sold NFTs worth 3.4 billion USD in August 2021 alone.

These marketplaces enable newbies to foray into the realm of NFTs with ease. Some platforms may ask creators or artists to write their NFT on the Blockchain, while other platforms like Rarible and OpenSea enable creators to opt for shortcuts such as lazy minting. In lazy minting, you can do away with writing NFT on the Blockchain and put it up for sale.

3. Set Up Your Digital Wallet

After selecting the right marketplace for your NFT, you’ll have to connect it with your crypto wallet. If you don’t have a digital wallet, you should create one wherein you can store all your NFTs and cryptocurrencies. An important thing to keep in mind when creating a digital wallet is that you should consider the one that is compatible with the NFT marketplace you have selected to mint your NFTs. Though there is no dearth of crypto wallets, many NFT creators and artists prefer Coinbase Wallet, AlphaWallet, Metamask, Trust Wallet, and Math Wallet.

4. Start Creating Your NFT

Once you have connected your digital wallet to the NFT marketplace, you can now create your first digital asset (NFT). Listed below are the steps that you need to follow to create an NFT.

  • If you have selected Rarible as your NFT marketplace, click on the blue “Create” button present on the Rarible’s homepage at the top right.
  • Select whether you want to create a single copy of your crypto asset (NFT) or want to sell the same item several times by creating multiple digital copies.
  • Now, upload the digital file you have at your disposal to create your NFT
  • Once your file is uploaded successfully, you will be asked how you would like to sell your crypto asset. When creating an NFT, it’s not necessary to put the digital asset on sale at the same time. After the minting process gets completed, you can put it on sale afterward.
  • Select whether you would like to offer a premium quality version of your crypto asset (NFT) or want to add unlockable content through a webpage or using a secret downloadable link.
  • Add a catchy title and description, and provide all other relevant details pertaining to your NFT artwork.
  • Mention the royalty percentage you would like to receive on secondary sales.
  • Mention your digital file specifications such as size, font, or color in pixels.
  • Now, click on the “Create” item.
  • Congratulations, you have minted your first crypto asset (NFT)

Sell Your NFT

  • Once you have minted the tokens, it’s time to put them on sale
  • To find the newly created non-fungible tokens, click on Profile> My Items
  • Now click on the sell button

Summing Up

Creating and selling NFTs is not as complicated as it seems. You can easily create the non-fungible tokens and sell them online by simply following the steps aforementioned in this informative piece. Now, what are you looking for? Start making the best use of your assets and who knows you might be able to sell your crypto assets at a whopping price someday and join the million-dollar NFT club.

  • no reactions
0
0 Share