Technology

Advanced Analytics and Algorithms to Detect Zero-Day Attacks

A whole new market segment has arisen with the growing number of zero-day attacks of different kinds that conventional antivirus software has been unable to detect. Zero-Day exploits being developed, distributed, and implemented through Zero-Day Attacks in cybersecurity research and development are becoming increasingly prevalent and widespread.

What Is A Zero-Day Exploit and Attack?

A zero-day exploit is an unrevealed protection or system loophole which a risky attacker may use malicious code to fix.

A zero-day attack is designed to allow the attacker to build a malicious program to address the zero-day vulnerability. The attack can be performed by email, social media, and other means, such as social engineering.

The next move after the exploit is created to send the malware to the target device to execute the zero-day attack. The Threat Emulation Engine detects the malware to allow the hacker to use evasive techniques to circumvent the sandbox.

Protection Against Zero-Day Attacks

The best defense against zero-day attacks is detecting and reacting, as mitigation effort commonly fails to fix unknown vulnerabilities and exploits. Since attackers may take advantage of zero-day exploits, most companies are slow to respond to new vulnerabilities.

Traditional security tools rely on binary malware signatures or external URLs. These precautions only identify known and verified design risks. Code morphing and mysterious techniques create new malware variants faster than traditional security firms can produce new signatures. And spam filters do not avoid spear-phishing attacks that are restricted in number. Randomization of address space layout (ASLR) and Data Execution Prevention (DEP) are also reduced in operating system levels. Simultaneously, the security of the operating system level is less efficient.

Innovative technologies combine advanced heuristics, for example, in zero-day attacks of different kinds, with advanced detection techniques to defend infections against target assaults.

There are three types of methods that can be divided:

  • Statistical approach: Real-time statistical approach for zero-day vulnerabilities draws on historical evidence based on assault profiles. This technique does not necessarily match well with zero-day patterns. Any changes to the zero-day exploit pattern will enable the device to learn a new profile.
  • In signature-based detection, the system’s critical requirement is a maintained database of all signature files. The precision is based entirely on the signature database of the device. When no new virus information is available in the database, the new malware cannot be identified using a signature-dependent detection technique. However, this intrusion detection system is fast and effective as there is very little chance of false alarms. Overall, it is crucial to determine whether a signature-based approach works to detect zero-day exploits to generate valid signatures which match actual malware. One way to defend against zero-day attacks is by using machine learning and similar algorithms to create real-time signatures that fit and identify currently unknown malware.
  • A monitoring system focused on an anomaly monitor all irregular activity processes on a host device. When suspicious activity is detected, the malware can receive a warning. In this detection technology, the computer uses the heuristics it receives to classify an operation as usual or malicious. While there is a relatively higher risk of false alarms in this device, it is better because it can detect new viruses.

It is not safe to detect malicious activity using such techniques so that antivirus solutions that use heuristic analysis can be a great weapon against zero-day malware. Products that can detect new malware with heuristic technologies acknowledge its similarity with existing malware and other functions.

The heuristic approach

Unfortunately, antivirus signatures cannot identify zero-day exploits, and current technologies cannot identify opportunities leading to zero-day network attacks. However, we can detect zero-days from actions in the future – monitoring algorithms that detect suspect malicious behavior. Antivirus software can detect undetected malware and effectively combat zero-day attacks by tracking behaviors instead of signatures. A strong antivirus uses a technique known as heuristic analysis.

Heuristic detection can search suspicious character files and identify new malware without knowing a signature. It tests files for functions the system deems questionable instead of requiring a precise file signature match. This can be done statically or by emulation where a low clocking cycle simulates file execution.

In this approach, the “suspicious” behavior is mainly based on the interpretation of the program’s risk limitations. Because multiple features observed together may provide a warning, heuristic mechanisms to detect legitimate files are identified as malware.

Antivirus heuristics that detect malicious activity may also block zero-day attacks. Antivirus strategies against advanced zero-day attacks should emphasize the need for robust runtime security. An ideal safety solution for runtime defense should detect a zero-day attack without simultaneously producing false positives.

The heuristic engine used by an anti-malware program contains the following rules:

  • A program trying to copy into other programs (in other words, a classic computer virus)
  • A program that attempts to write to the disc directly
  • A program that attempts to stay in memory after execution
  • A program that decrypts itself during service (a method often used by malware to avoid signature scanners)
  • A program that links to a TCP/IP port and listens to the network link instructions (this is almost what a bot—also called drones or zombies sometimes—dos)
  • A program to manipulate (copy, delete, change, rename, replace, and so on) operating system-required files
  • A program close to programs considered to be malicious

The solution must track as many events as possible, including, but not limited to, monitoring all systems operations, including secret, current hooks, and floating-point vulnerabilities, if modern zero-day attacks are detected.

Advanced heuristic security algorithms to detect behavior that shows malicious activity before attempted attacks occur within zero days.

Cloud technology also includes new features for behavioral analysis on files and computers. It is also one of the world’s most extensive antivirus packages.

How does cloud-based detection work?

  • Data were obtained from endpoints on protected computers – i.e., customers with lightweight antivirus system facilities. This will include details on the file’s configuration and how the endpoint device works.
  • The collected data is analyzed on the cloud service network, with various computers and online database links.
  • Any suspicious activity of non-malicious files on client endpoint devices is implemented in the cloud service database and integrated into the subsequent analysis.

Simply put, conventional antivirus software typically only works to fight established threats and is often ineffectual to defend against zero-day exploits. Null-day attacks do not give security researchers and developers sufficient time to address the problem. Null day attacks should be detected faster, and hackers should spend less time developing exploit code.

While manufacturers of virus protection software know the hazards of zero-day exploits, not every software has been designed to defend itself against them. The benefit of a heuristic code analysis is that it can detect variants (modified forms) of existing malware and new, previously unknown malicious programs.

Key advantages of analyzing voice of customer (VOC) data using text analytics

Customer expectations of brands are higher than ever. In the age of disruptive technological advancements (known as the fourth industrial revolution), products and services that are innovative today become outdated tomorrow. In this scenario, the experience provided by a company is one of its key differentiators.

According to one survey, 76 percent of consumers said they expect their needs and expectations to be understood by companies. But customer experience is evolving as well, to the extent that brands cannot rely only on customer interactions, marketing, ecommerce and more to acquire and retain customers, but they must demonstrate they have their customers’ interests in mind.

Considering these facets, the onus is on brands to keep a close watch on the customer journey and identify ways to refine their product and service offerings.

Voice of Customer (VOC) helps understand the pain points of their customers and provides the foundation for improving products and services, which can lead to happy, loyal customers, and increased business revenue.

Also read: Voice Of Customer Analysis For The World`s Largest Sports Goods Retailer.

What is voice of customer?

It is the process of collecting and analyzing feedback data (comprising of emails, service interactions, chatbots, social media, et cetera) from customers to understand the potential areas of improvement for services and products and, importantly, improve customer experience.

Capturing customer feedback has been fundamental to improving and growing a business but VOC focuses on gathering individual data over cumulative data, thus ensuring the feedback is incorporated to improve products and services.

Text analytics tools have the capability to analyze large volumes of customer feedback data in real-time and provide actionable insights.

A well-executed VOC initiative will ensure all departments of the company work in harness to resolve an issue. This approach helps improve the overall customer experience, solve the challenge that come along the way and drive business growth.

What can voice of customer do for your brand?

Without a solid VOC strategy aka churn prevention strategy, brands run the risk of missing out on valuable opportunities to reduce dissatisfied customers and leverage happy customers, who stay loyal and become brand ambassadors.

That said, VOC is not just about surveying existing customers and hoping for a positive response. Brands must be willing to understand feedback from each customer, analyze their main concerns, and resolve and respond back to them.

Advantages of voice of customer

Listening to customers and working to enhance their experience can benefit a company in multiple ways.

Enhance customer experience

It is important for brands to be holistic about their VOC program whereby they are engaged with customers at every stage of their journey (from awareness to decision) to understand key issues and highlight the positive aspects of the brand and its solutions.

This will help identify areas that need to be improved, which is the first step in taking the necessary action to resolve the problem and also show the customers they are being listened to.

The global pandemic, too, has played its part in shifting the mindset of buyers, who are now more online than ever and therefore expect quick, easy online experiences. One report states that 65 percent of customers prefer buying from brands which offer fast and easy online transactions.

Performing voice of customer analysis will also help improve processes such as onboarding and delivery and provide a unified omnichannel customer support.

Churn rate reduction

Identifying the areas of concern in the customer journey helps brands understand why customers may be leaving — known as customer churn.

Targeted customer satisfaction (CSAT) surveys at the time of opting out can, for example, indicate the reasons for customer churn. Voluntary feedback from churned customers on social media channels can also be helpful information for spontaneous feedback is usually the most honest.

Product improvement

As per a 2020 survey of product managers, 52 percent of respondents said their products and features were mainly inspired by customer feedback.

Because customers pay to acquire and use products and services, they understand the usability and the value better than most. Thus feedback from customers not only helps with adding new product features and enhanced service offerings, it also keeps customers happy.

Increased revenue

Enhanced customer experience, reduced churn rate and improved product and service help boost business revenue.

Happy, satisfied customers are likely to not only repeat purchase, but they are also potential ambassadors, who will recommend other potential buyers to their preferred brand.

Voice of customer analysis also drives data-driven decisions, less overall spending and, ultimately, more revenue.

Steps in voice of customer

A typical VOC program involves three main steps: feedback data capture, data analysis and implementation.

Feedback data collection: Brands are already probably collecting large volumes of customer feedback data from customer relationship management (CRM) systems, service feedback tools, emails and more. In addition, building a customer support ticket management system helps funnel all customer support to one destination, simplify processes, facilitate data collection and more.

For data collection, web scraping tools can also be helpful in extracting comments from social media websites, which even provide APIs to directly connect to their data, online reviews and so on.

Data analysis: As mentioned above, text analytics tools such as teX.ai help analyze customer feedback data and generate actionable insights.

Sentiment analysis solutions can be implemented on the voice of customer data to identify public opinion about a brand (whether it’s positive, negative or neutral). Text analytics solutions also help generate text summaries, which help uncover emerging trends and topics.

Among the key advantages of using such software is they help perform real-time analysis, can be trained to cater to specific needs of a brand, analyze multilingual data and provide high accuracy.

It might be interesting to read on the importance or why sentiment analysis plays key role in strategy formulation.

Implementation: After the voice of customer data is analyzed, it can be brought to life with easy-to-understand visualizations, which help identify the problem areas or even the individual aspects of the data. Data visualizations make it easier to follow VOC through the entire customer journey and to know, almost instantly, where changes may need to be implemented.

Summary

Achieving customer success is the main goal of voice of customer programs, proactively understanding customer challenges or questions and quickly and promptly providing solutions and answers. Customer feedback generated from VOC initiatives helps work towards customer success and ultimately provide customers with a seamless, satisfactory experience from start to finish.

Qualcomm Snapdragon 780G 5G SoC Announced With New Features

On Thursday, Qualcomm Snapdragon 780G 5G Mobile Platform is the latest addition to its 7-series portfolio. The new system on Chip (SoC), previously available on the Snapdragon 888, is based on 5nm process technology. The Snapdragon 780G also has a Triple Image Signal Processor (ISP), which supports 4K HDR with computer HDR and HDR10 Video capability, as the first in the Snapdragon 7 series. In 2018, the 7-series SoCs of Snapdragon is claimed to be available on over 350 devices until now.

In the second quarter of 2021, devices based on Qualcomm Snapdragon 780G will be available. However, the phones’ manufacturers bring their 780G-powered Snapdragon phones are not detailed.

Qualcomm Snapdragon 780G specifications, characteristics

Qualcomm has designed the Snapdragon 780G for the current Snapdragon 765G and Snapdragon 750G. It comes with Kryo 670 CPU, which claims to increase its performance by up to 40 percent. Also included are the Adreno 642 GPU and the Hexagon 770 processor combined with the Qualcomm AI Engine of the sixth generation to deliver up to 12 tera per second (TOPs) AI performance operations. The Qualcomm Sensing Hub second-generation is available together with a dedicated low-power AI audio processor.

The Snapdragon 780G is equipped with a Snapdragon X53 5G Modem-RF system which can provide up to 3.3Gb/s in the sub-6 GHz frequencies of download speed. Also available is the Snapdragon 888 FastConnect 6900 System, which offers Wi-Fi 6 NS Wi-Fi 6E. Inclusive of Qualcomm Snapdragon Sound technology for an increased audio experience, the chipset also offers Bluetooth v5.2 connectivity.

Qualcomm Snapdragon Elite Gaming Integration is supported for all top AAA games for gamers. The Snapdragon 780G also provides full HD display support with a refresh rate of up to 144Hz.

Qualcomm Spectra 570 ISP supports three rear camera settings with a sensor of up to 25 megapixels or a single sensor of up to 84 megapixels. It also allows photo capturing of 192 megapixels and 4K HDR video capture.

Qualcomm supported up to 2.1GHz and up to 16GB of LPDDR4 memory. Quick Charge 4 support for fast charging is also available.

“When the Snapdragon 7 series was introduced three years ago, more than 350 devices based on 7 series smartphone brands were launched. Today, we continue this momentum by introducing the Snapdragon 780G 5G Mobile Platform,” said in a prepared statement Kedar Kondap, Vice President, Product Management, Qualcomm Technologies. “Snapdragon 780G has been designed to provide more users worldwide with premium demand experiences.”