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shreya published in Business

STATISTICS ON PRODUCT REVIEWS AND WHY YOUR SHOP NEEDS THEM

If you’re selling online, asking customers to provide feedback on the products they’ve bought or shipped is no longer an option – it’s a must for all serious online retailers.

Recent reports have shown that a whopping 92% of potential buyers take the time to read a product review before making a purchase decision, which is a critical cross between getting a new sale or abandoning the cart by the buyer or leaving the site. even before adding a product. Click Here for the check the review ref site.

For what reason are item surveys a vital piece of the online retailer examination? Simply take a gander at these new insights. At that point learn 4 Things You Didn’t Know About Product Reviews so you can add this business support highlight to your online store.

ONLINE PRODUCT REVIEW STATISTICS 2018

Before we get into all of the reasons why your online store should receive customer reviews with open arms, let’s first highlight its importance and effect with these 2018 Online Product Reviews Stats You Should Know.

  • ·         37% of shoppers trust reviews from review sites to make a purchase decision.
  • ·         63% of consumers find product reviews based on a search engine query.
  • ·         54% of the time, consumers will click on an online store after a positive review.
  • ·         87% of consumers trust both a product review and word of mouth.
  • ·         87% of consumers agree that they will not do business with an entity that has an unfavorable rating.
  • ·         90% of consumers want to read 5-10 product reviews before gaining trust in a brand.
  • ·         68% of consumers will decide if they want to use a product or service after reading 1 to 6 reviews.
  • ·         59% of consumers search for reviews from 2-3 different review sites before purchasing.
  • ·         73% of consumers find old reviews (90 days or longer) irrelevant.
  • ·         70% of consumers will post a review upon request.
  • ·         50% of consumers who were asked to leave a review on a product or service have done so.
  • ·         78% of consumers who made a purchase after reading a review indicate that they are satisfied.
  • ·         31% of consumers increase spending when an online business has positive reviews.
  • ·         43% of consumers search for reviews of a company once a month.
  • ·         50% of shoppers aged 18-34 rely more on online reviews than word of mouth.
  • ·         50 or more product reviews can yield an average sales increase of 4.6%.
  • ·         63% of customers are more likely to buy from an online store with user reviews.

·         Customers are 110% more likely to buy from an online store that offers reviews and questions and answers.

·         Online product reviews deliver and increase average sales by 18%.

4 REASONS WHY YOUR SHOP NEEDS REVIEWS

Now that we’ve inundated you with the latest online product review statistics, what other compelling reasons are there for adding them to your online store ASAP? Here are four powerful reasons why:

1. INFLUENCE ON PURCHASE DECISIONS

It’s true, online product reviews increase proven revenue for many reasons. If someone told you that with a simple change you could improve conversions by up to 58%, your first reaction would probably be, how much is this going to cost me?

The good news here is that if you’re using one of the many robust shopping cart solutions such as 3dcart, BigCommerce, Shopify, WooCommerce, and others, adding these online product reviews to your store is as easy as selecting one in the app. Store. (or from the WordPress plugins available to WooCommerce users). Most add-ons are free or have a very low fixed monthly or annual price, and they won’t squeeze your wallet in the slightest.

But where is the proof in concept? (You may be wondering).

A study coordinated by Bizaarvoice provides all the proof we need – product reviews can get you nearly 60% more conversions.

And this was no small study, folks. It included more than 55 million reviews posted by real consumers on more than 30 billion products.

Here’s how to break down the impact of reviews and conversions:

  • ·         A review can improve conversion rates by 10% or more.
  • ·         30 reviews can improve conversions by 25% or more.
  • ·         100 reviews can improve conversions by 37% or more.
  • ·         Overall product reviews increase total conversions by 3% or more.

Interestingly, most people, about 60%, take the time to read product reviews before making a purchase decision. And contrary to popular belief that negative product reviews hurt your sales cycle, this couldn’t be further from the truth: 68% of consumers don’t believe their reviews are legit if negative reviews are not mixed with positive ones.

Additionally, negative reviews provide an opportunity to communicate directly with a customer, get actionable feedback, and ensure their long-term loyalty by doing the right thing (which often leads the customer to upgrade their negative review to a positive one).

2. ADD SEO VALUE

SEO is a sophisticated art. It involves hundreds of different moving concepts and marketing methods that are combined with what you do on your website. The most important part of SEO for an online store (and any site) is: Content.

However, not just any content is sufficient.

Google wants to see content that speaks in an authoritative voice and that improves the user experience on its online store or website. That’s why stores with more authoritative content consistently outperform stores without (hint hint: it’s one of the 9 reasons Amazon continues to outperform your online store).

So here’s the scoop on this SEO topic.

You need content, a lot, and you need to speak from the voice of authority while improving the user experience. Sounds puzzling, right?

Well, adding reviews is one of the easiest ways to achieve this. This is because reviews provide you with a constant stream of new content that Google indexes, while also feeding social shares, backlinks, and new traffic to your store, which also helps you rank top in search terms.

The same Bizaarvoice study we mentioned earlier also found that online stores with product reviews saw up to 25% more organic search engine traffic, with the average review coming in at 250 words of content.

As the chart above reflects, SEO also takes into account something called “Review Signals.” These are part of an algorithm that Google uses to determine the popularity and relevance of a site to end users. These are generally considered to be more important than social cues.

In a world of SEO, the more content you have, the better. When you have a way to add authority content over and over to your store pages on a daily basis, the SEO value is immediate, ongoing, and costs you nothing. Zero. Nothing. Nothing. How about that for smarter marketing and SEO superman?

3. IMPACT ON SOCIAL MEDIA

Of course, social media has changed the online retail game. One of the greatest influences that social networks have had on our society is the creation of an open forum to discuss, share and create new ideas. When it comes to ecommerce, social media shoppers are more meticulous than ever, and more than 157 online shoppers have been referred to an online store via social media in the past year alone.

More interestingly, 74% of consumers use social media to search for products and find reviews before making a purchase. This is just one example of the power of social media review to drive new customers and conversions.

What you probably didn’t know is that online social media product reviews also increase the time referred visitors spend on your website. As the graph below shows, Facebook reviews will give you an extra 212-233 seconds per visitor, while Twitter reviews will give you a total of 166-255 seconds of time on the site.

By selling online in today’s ecommerce world, you are also using social media as a conversion input. Bypassing today’s powerful social platforms means rejecting simple sales. With billions of revenue from social ads, making sure you take advantage of the reviews that can come from these popular platforms is essential. You can also check Critique : Montre Invicta 8926 review for better idea.

4. IMPROVE THE SHOPPING EXPERIENCE

Online shoppers are picky (because they can be). The next store is just a click away, and Amazon is always eager to get your business in with great deals, free shipping, and hassle-free returns. It is no wonder that it is becoming increasingly difficult to attract new customers. So make sure you provide a great shopping experience.

This is where the power of online product reviews can help you allocate new sales while driving new traffic sources, more referrals and healthier conversion value.

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sami published in Business

Difference between Creative Agencies and Marketing Agencies

Things are changing and developing rapidly; businesses frequently get confused when they run over new terms like:

 

  • Creative agency

  • Digital marketing agency

  • Media agency 

  • Advertising agency

 

Many incredible marketing organizations are operating globally, so it can get very confusing wrapping your head around who does what.

 

While both agencies can carry out marketing efforts in this highly competitive digital industry and also ensure what their offering is vastly different from each other

 

For your better understanding and decision-making, a creative marketing agency explained some critical differences between the creative agency and the marketing agency.

 

Let’s dive right into it.

 

Creative Agency

 

Creative agencies are responsible for creating every content and visual component of your brand in the most straightforward terms.

 

Creative agencies are marketing specialists. They are excellent at product designs and marketing plans, and they center on things like:

 

Portraying bigger pictures

 

  • Creative agencies are always prepared to take a gander at marketing efforts from an extensive market perspective, make a topic for the mission, and give a general key message that bolsters businesses. 

 

  • In general, a creative agency’s campaigns will get results from a full-scale viewpoint through commitment and marketing.

 

Connecting with intended targets

 

  • When a creative agency gets a project relating to business identity, the mission’s point of convergence will look to excite the marketing. 

 

  • Inside the different layers of technique, the campaign features the best of the business while tying in the primary products/service highlight. 

 

  • Creative-agency-drove campaigns will obscure the business’s guidelines as they try to take your business to another level.

Gives best strategies

 

  • Creative agencies come from a large-scale point of view; any process that best draws out the critical message is considered the most pivotal.

 

  • It is expected from creative agencies to arrive at an in-depth assessment of target audiences, expect greater variety out of their propositions for value addition, transport promotions, actual flags, enormous scope events, and even tap into glitterati. 

 

  • Accordingly, a creative agency frequently relies on a mix of both digital and conventional mediums of marketing to convey the critical message to your intended interest group, anywhere they might be.

 

Start from the beginning

The critical separating service that a creative agency gives is their core marketing component. 

 

  • From the logo plan to slogan copywriting, the creative agency can fabricate something from hardly anything. 

 

  • However long you have a critical thought at the top of the priority list and an extraordinary item close by, a creative agency can dispatch a full-scale marketing effort from the creation to deliverance and changes throughout an all-inclusive timeframe.

Marketing Agency

 

A full-service marketing agency offers customers a more far-reaching cluster of marketing services. 

 

They perform market counseling and offer fundamental and even specialized advancement of marketing products and services. 

 

The services they offer are more proactive in marketing and centers around things like:

 

Focuses on details

 

  • Marketing Agencies represent considerable authority in any business’s details by concentrating on the latest marketing techniques and engaging and eye-catching visuals.

 

  • Their customer education techniques rely heavily on innovation, and therefore they can draw out the best of consumer engagement. 

 

Enhance the business

  • Marketing agencies fall in line with the business identity, abundance of creative solutions, and design that can break out of the current marketing norms.

  • A marketing agency primarily focuses on thought-provoking procedures for their intended interest group, pushing them towards making a move and profiting a business.

Best digital methods

  • Given the affinity for marketing agencies to depend on digital, they are also best applied to digital mediums.

 

  • Adopt every collateral consistently for every platform for the best client experience, and you’re guaranteed that the item/administration will be seen by many.

Building on your trademark identity

  • Marketing agencies build campaigns by Utilizing your logo, slogan, and any pre-endorsed insurances; they can make quite a marketing proposition to wow you and your intended interest group.

 

  • They can even plan visuals that draw out the best of every one of your products and services.

 

Point of view

As per creative marketing agencies, some marketing methods may work today, yet one month from now, you may see a new way to deal with marketing that shows better outcomes.

Marketing is all about the master plan – your organization’s motivation, inspirations, story, and enthusiasm to help your clients. It is tied in with making lucid, trusting, dependable, and reliable connections by characterizing thoughts and insights about your product and services or organization.

Entrepreneurs and startups who need to play out total marketing of their business should initially go to a creative agency for help. 

After getting a complete marketing and visual answer for the business, they should go for the marketing agency to spread the new products and services.

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akshitavohra published in Business

Hobby Based Gifts To Give Your Mom on this Mother’s Day

The true worth of a mother for her household can hardly be put into words, and if we start listing down all the fantastic things that make her stand out, it will take a toll. Ask yourself a simple question, who do you run to when you feel low or hurt? Our mother’s, since our birth, has been a part of our highs and lows. She is the most trustworthy friend of ours who stands by us, guides us and gives us a shoulder as we cry. She is a true motivation in our lives who lives her life for others rather than for herself. She devotes her life to the ones she truly cares for and sacrifices so much for us.

She sacrifices her luxuries and her wishes to make sure that we get whatever we want. Even as we grow up, she shields us from all our dangerous surroundings and keeps us safe in her shadow. As we start growing up and drifting apart from her, she waits for us to come back home safely, even if it means waiting for hours together at night, just to see us. We need to value all her efforts and love that she showers upon us selflessly. So, on this Mother’s Day, Send mother’s day flowers online with a box of chocolates first thing in the morning to surprise her and make her feel loved.

Talking about gifts, let’s list down a few gifts that suit well with your mom hobbies and likes.

Novels:

If your mom loves reading novels, you can gift her a set of novels for her collection. Most moms prefer spiritual novels, and so you can gift your mom something that she usually has in her collection, such as biographies or any such forte. Reading is a good habit as it gives an individual the art of imagination and increases one’s understanding of the world with different perspectives.

Barbeque:

If your mom loves experimenting with dishes, you can get your mom a barbeque. Barbeques are a fun accessory not only for your homes but also for any backyard party. Barbeques can prepare so many delicious feasts for everyone, and most importantly, your mom will love preparing them for you just equally. The happiness that she will bring on all your faces as she makes that barbequed chicken will be more than enough of a gift to her.

Accessories:

Accessories are great when you want to look all put together and elegant. Accessories such as handbags, footwear and watches can make a dull look more sophisticated and beautiful. Get your mom that expensive handbag or that excellent watch that she has always wanted. Accessories can make a hole in your pocket, so make sure that you save up for the same after all, there is no value to your mother’s happiness. So if your mom loves dressing up, accessories can be an excellent investment. 

Hair Styling Tools:

If your mom loves taking care of her hair and looks, you can simply go for Hairstyling tools. If you are a man and have no idea of what these are? You can get your spouse or maybe your sister to help you out at this one. You can customise this kit as per your mom’s likes, such as if she loves straightening her hair, you can get her a Hairdryer and a hair straightener. On the other hand, if she loves curling them, you can go for a hairdryer and a hair curler. This will remind her to take care of her looks as she goes on with her daily routines.

Gardening Tools:

Flowers and plants help us breathe fresh air, and just the look of them can instantly make us happy. Most women love gardening, and if your mom is one of those, this is the option that you should go for. Get your mom a set or a kit of garden supplies, and rest assured she will simply love it. If you have a couple of bucks more, you can also buy her fresh new flowers for her garden. Remember that Gardenia plant that she always wanted? Why not get her that for this Mother’s Day.

Our hobbies can help us live our lives a little better. They help us in forming our personalities and beautifully shaping our futures. Our moms need to spare some time out of their busy lives and spend some time for themselves. If you think that the miles between you and your mom might not allow you to visit her this mother’s day, send flowers online for her and surprise her with a gift at her doorstep first thing in the morning on this day. Your mother deserves so much more than just one day of love and appreciation. Make her days better by gifting her what she might adore. 

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