Quick 15 SEO Tips for Better Search Rankings

The visibility and positioning of websites on search engine result pages (SERPs) are greatly improved by search engine optimization (SEO). Businesses and website owners that want to expand their online presence and draw organic visitors must use efficient SEO methods. Although SEO is a complicated subject, you can use several simple strategies to improve the ranks of your website. In this post, we’ll look at 15 straightforward yet powerful SEO strategies you can use to raise the exposure of your website and increase traffic.

Please keep in mind that while using these suggestions might provide your SEO efforts a strong foundation, it’s crucial to periodically check your progress and modify your plans in light of changes to search engine algorithms and industry standards.

Here are a few quick SEO pointers to get you started – 

  1. Rank faster by picking more accessible keywords

Your SEO efforts may benefit from identifying keywords that are rather simple to rank for. Your chances of appearing higher in search engine results might rise by choosing keywords with less competition. You may locate these keywords by following these steps:

  • Visit the Ahrefs Keywords Explorer.
  • choose a wide subject.
  • Click the Matching Terms report link.
  • Put a 10 on the Keyword Difficulty (KD) filter.
  • Your site’s DR should be entered in the “Lowest DR” filter (top 5) (you can check this in Site Explorer).

2. Internal links can increase page authority.

Internal links are essential for enhancing a website’s search engine results and general visibility. You may efficiently spread PageRank throughout your website, increasing the authority and ranks of individual pages, by establishing internal links wisely. While Ahrefs Webmaster Tools (AWT) is a useful tool for monitoring and controlling the performance of your website, let’s look at a different method for locating unpaid internal linking chances :

  • Crawl your site with Site Audit
  • Go to the Link opportunities report
  • Explore the URL of the page you want to boost
  • Select“Target page” from the dropdown

3. Rank for more long-tail keywords with FAQ sections

It might help your website rank higher for long-tail keywords if it has a FAQ section. This is clear when looking at our extensive guide to H1 tags as an illustration, where we discuss the recommended length of H1 tags in the FAQ section.

Here’s where to look for frequently asked questions to respond to:

  • Go to Keywords Explorer
  • Enter your topic
  • Go to the Matching Terms report
  • Toggle to “Questions”
  1. Shortcut your way to position #1 by winning more featured snippets

Getting featured snippets, which are succinct responses shown on Google’s search results page, can be a helpful shortcut to rising to the top of search results. Follow these procedures to find the most accessible chances to earn highlighted snippets:

  • Go to Ahrefs’ Site Explorer
  • Enter your domain
  • Go to the Organic keywords report
  • Filter for keywords in positions #1–5
  • Filter for keywords that trigger featured snippets “where the target doesn’t rank” 
  • Look for keywords where your page is missing the answer, then add it.

5. Reclaim “authority” by fixing dead pages with backlinks

Only backlinks pointing to functional pages can raise your ranking. Here’s how to identify connections to defunct pages:

  • Enter your site into Ahrefs’ Site Explorer
  • Go to the Best by Links report
  • Filter for pages with the HTTP code “404 not found”

6. Maximize Your Ranking Potential by Aligning with Search Intent

When someone searches Google, they often look for one of these kinds of content:

  • Interactive tool
  • Category page
  • Blog post
  • Video
  • Product page

You should match your content to search intent for the best possibility of ranking.  By looking at the pages with the highest rankings, you may learn this.

For instance, interactive tools predominate on the first page for “days between dates.” But the first page for “Excel for beginners” is dominated by videos:

  1. Make your title tags more engaging to get more clicks.

Google frequently employs title tags for search snippets in the results, making them a minor but reliable ranking influence.

Here is our recommendation for crafting a strong one:

  • Keep it short –Aim for less than 70 characters.
  • Match search intent – Demonstrate that you have what people are looking for.
  • Be descriptive – Give them what they want.
  • Don’t clickbait – Concentrate on overdelivering.
  • Enclose your keyword – Or a close variation.
  1. Refresh outdated content to boost its rankings

Rankings don’t endure forever, thus updating your material on a regular basis is necessary to keep them up. 

Here’s how to use Google Search Console to discover dwindling content:

  • Click on the Search Results Report page.
  • Choose “Compare” mode under the “Date” filter.
  • Select “Compare the last six months to the prior period.”
  • Hit Apply
  • In the table, select the “Pages” tab.
  • Sort the outcomes from low to high according to “Clicks Difference”

Next, find pages where users would expect to see updated content and update them. 

Consider our list of the most popular Google queries. Almost definitely as a result of searchers’ need for an updated list, this page’s ranks have fallen.

  1. Get powerful backlinks with HARO

A service that links journalists with sources is called HARO. 

You will receive daily emails with queries from journalists at different newspapers if you sign up to be a source. By responding to these, you can gain mentions and backlinks that might boost your Google ranking.

  1. To enhance page experience, improve your Core Web Vitals.

Core Web Vitals are performance measurements that Google uses as part of its Page Experience signals to assess user experience. They may not be the main ranking element, but they nevertheless have an impact on rankings.

You may use either the Core Web Vitals report in Google Search Console or the Performance report provided by Ahrefs’ Site Audit to evaluate your Core Web Vitals’ performance and determine whether adjustments are necessary.

  1. Merge related pages to improve your ranking

Given that backlinks are a key ranking element, it might be a smart move to combine extremely similar pages to improve authority and “ranking power” for the new page.

  1. Publish comprehensive content to rank for more keywords

Your article will probably rank for more keywords and draw more visitors if it addresses more pertinent subtopics.

The easiest way to identify relevant subtopics is as follows:

  • Use Keywords Explorer to enter your primary keyword.
  • Scan the SERP overview and pick a few pages that are in the top rankings.
  • Select “Content gap” from the “Open in” menu by clicking it.

The highest-ranking pages appear in the top 10 for these if we perform this for the term “affiliate marketing,” as follows:

  • How to define affiliate marketing
  • How to start an affiliate marketing business
  • Techniques for affiliate marketing

In an article on “affiliate marketing,” we might be able to rank for these subtopics and draw in more traffic by covering them.

  1. By collecting industry statistics, you may get backlinks.

Journalists and bloggers frequently use statistics in their writing. You may gain backlinks to your website by establishing yourself as the provider of these facts.

Here are some tips for locating relevant statistical keywords:

  • Enter a few general subject areas in Keywords Explorer
  • Click the Matching Terms report link. 
  • Add the word “statistics” to the filter “Include”

Bloggers and journalists would probably reach your page while looking for statistics if you were to compile and post some SEO statistics on a page and rank for this phrase. Additionally, they could cite your page as the source by linking to it.

  1. Adding expert commentary will make E-E-A-T better

Although Google does not consider E-A-T (Experience, Expertise, Authority, and Trust) to be a direct ranking factor, it does employ a variety of signals as indications to determine if material adheres to the E-A-T tenets. One of these indications are backlinks, and including authoritative quotations in your material may help you increase the number of backlinks to it.

  1. Make your URLs brief and SEO-friendly to help Google comprehend your content.

For ideal optimization, Google advises adding pertinent phrases from the content of your website into your URL. One quick way to do this is to make the URL slug your target term. It is advised to apply common sense to keep your URLs brief and relevant if they contain subfolders.

For our backlinks definition, let’s use the target term “What are backlinks” as an example. But because “/seo/glossary/” is already included in our URL, we can just use “/backlinks/” as the slug because it is clear from the rest of the URL that it relates to a definition.

If you’re currently seeking an SEO professional, consider hiring SAG IPL, a renowned company offering top-notch  Best SEO services Company. With a team of highly skilled and experienced professionals in various domains, they are committed to delivering tasks promptly and at competitive prices.

The Ultimate Guide to SEM (Search Engine Marketing) | Tips, Strategies, and Best Practices

Search engine marketing, commonly known as SEM, is a powerful digital marketing technique that helps businesses increase their online visibility, drive more traffic to their websites, and ultimately generate more leads and sales. In this ultimate guide to SEM, we’ll explore the fundamentals of search engine marketing, including tips, strategies, and best practices to help you make the most of this powerful marketing tool.

What is SEM?

Search engine marketing is a form of digital marketing that involves promoting a website or webpage by increasing its visibility in search engine results pages (SERPs) through paid advertising and search engine optimization (SEO) techniques. SEM involves a range of strategies, including pay-per-click (PPC) advertising, search engine optimization, and local search marketing.

PPC Advertising:

PPC advertising is a paid advertising technique that involves placing ads in search engine results pages based on specific keywords or phrases. Advertisers pay a fee every time someone clicks on their ads, hence the name pay-per-click. Some popular PPC advertising platforms include Google Ads, Bing Ads, and Yahoo Gemini. To create effective PPC campaigns, it’s important to conduct thorough keyword research, create compelling ad copy, and continually optimize your campaigns for maximum performance.

Search Engine Optimization:

Search engine optimization is the process of improving the visibility and ranking of a website or webpage in search engine results pages through organic techniques. SEO involves a range of strategies, including optimizing website content, building high-quality backlinks, and improving website speed and usability. By optimizing your website for search engines, you can improve your online visibility, drive more traffic to your site, and ultimately increase your sales and revenue.

Local Search Marketing:

Local search marketing is a form of SEM that focuses on promoting businesses to local customers. Local search marketing involves optimizing your website for local keywords, creating a Google My Business profile, and building high-quality local citations. By focusing on local search marketing, you can attract more local customers to your business and drive more foot traffic to your physical location.

Tips for Effective SEM:

To make the most of your SEM campaigns, it’s important to follow some best practices and tips. Here are a few tips to help you get started:

  1. Conduct thorough keyword research: Keyword research is the foundation of any successful SEM campaign. Use keyword research tools like Google Keyword Planner and SEMrush to identify relevant keywords and phrases that your target audience is searching for.
  2. Create compelling ad copy: Your ad copy is what will entice users to click on your ads. Create ad copy that is clear, concise, and compelling, with a strong call-to-action that encourages users to take action.
  3. Optimize your landing pages: Your landing pages are where users will end up after clicking on your ads. Make sure your landing pages are optimized for conversions, with clear and compelling calls-to-action and relevant content that matches your ads.
  4. Monitor and optimize your campaigns: To ensure the success of your SEM campaigns, it’s important to continually monitor and optimize your campaigns for maximum performance. Use analytics tools like Google Analytics and SEMrush to track your performance and identify areas for improvement.


Search engine marketing is a powerful tool that can help businesses increase their online visibility, drive more traffic to their websites, and ultimately generate more leads and sales. By following best practices and tips like conducting thorough keyword research, creating compelling ad copy, optimizing your landing pages, and continually monitoring and optimizing your campaigns, you can make the most of this powerful marketing technique.

Secrets to Boost Your Website Ranking: Basic SEO Requirements You Can’t Ignore

Search Engine Optimization (SEO) is an essential aspect of digital marketing. It helps to improve the Website Ranking, visibility of a website or a web page in search engine results pages (SERPs). SEO is a long-term process that requires a lot of effort and time to achieve success. In this blog post, we will discuss the basic requirements for a 3000-word SEO optimized blog post.

First step for Website Ranking is Keyword Research

Keyword research is the first and foremost requirement for an SEO / Website Ranking. It is the process of identifying the keywords or phrases that your target audience is searching for in search engines. Keyword research helps you to understand the search intent of your audience and create content that is relevant to their needs. There are several keyword research tools available, such as Google Keyword Planner, Ahrefs, and SEMrush, which can help you to identify the most relevant keywords for your blog post.

Title Tag is another Key factor for Website Ranking

The title tag is the HTML element that defines the title of a web page. It is displayed on the search engine results page as the clickable headline for a given result. A well-crafted title tag can increase the click-through rate (CTR) of your web page. The title tag should contain the primary keyword of your blog post and be between 50-60 characters.

Meta Description is one Important Key Factor for Website Ranking

The meta description is the HTML element that provides a brief summary of a web page’s content. It is displayed on the search engine results page under the title tag. The meta description should be between 150-160 characters and contain the primary keyword of your blog post. A well-written meta description can improve the CTR of your web page.

Headings and Subheadings

Headings and subheadings are essential for organizing the content of your blog post. They also make it easier for readers to scan and understand the content. Headings should be written in HTML H1 tags, and subheadings should be written in H2, H3, and H4 tags. Use your primary keyword in the H1 tag and include relevant keywords in the subheadings.

Content’s Quality & Length Importance for Website Ranking

The length of your blog post is a crucial factor in SEO / Website Ranking. A long-form blog post of at least 3000 words can help to rank higher in search engine results pages. Longer content provides more opportunities to include relevant keywords and internal links to other pages on your website.

Keyword Density is another key factor for Website Ranking

Keyword density refers to the percentage of times a keyword or phrase appears in your blog post. It is important to use your primary keyword throughout your blog post, but it should not be overused. Keyword stuffing can lead to penalties from search engines, so it is important to maintain a natural and organic use of keywords.

Internal and External Links

Internal and external links are important for SEO/ Website Ranking. Internal links help to establish the structure and hierarchy of your website, while external links provide additional information and credibility. Include internal links to other relevant pages on your website and external links to high-quality sources.

Image Optimization

Images can improve the user experience of your blog post, but they can also slow down your website’s loading speed. To optimize your images, compress them to reduce their file size and include relevant alt tags and captions. Alt tags help search engines understand the content of your images, while captions provide additional context for readers.


Mobile-friendliness is a crucial factor in SEO / Website Ranking, as more than half of all internet traffic comes from mobile devices. Make sure your website is optimized for mobile devices, including responsive design and fast loading speed.

User Engagement is one of Important factor for Website Ranking

User engagement is an important factor in SEO / Website Ranking. The more engagement your blog post receives, the higher it will rank in search engine results pages. Encourage user engagement by including social sharing buttons, allowing comments, and responding to comments promptly. Encourage readers to stay on your website by including internal links to related content and providing a clear and easy-to-use navigation menu.


The readability of your blog post is crucial for user engagement and SEO / Website Ranking. Use short paragraphs and sentences, simple language, and bullet points to break up long blocks of text. Use heading tags to structure your content and make it easier to read.

Social Media

Sharing Social media sharing is an important factor in SEO / Website Ranking, as social signals can help to increase the visibility of your website. Include social sharing buttons on your blog post to make it easy for readers to share your content on their social media accounts.


A call-to-action (CTA) is a statement that encourages readers to take a specific action, such as subscribing to a newsletter or making a purchase. Including a CTA in your blog post can help to increase user engagement and conversions. Make your CTA clear and actionable, and place it at the end of your blog post.


Creating an SEO-optimized blog post requires a lot of effort and attention to detail. By following these basic requirements, you can improve the visibility and Website Ranking in search engine results pages. Remember to create content that is relevant and valuable to your target audience, and to prioritize user engagement and readability.