Imagine how your local business can compete for higher SEO rankings against global e-commerce giants like Amazon. It is almost impossible! So how does your website appear in search results? Fortunately, with the assistance of local SEO, relevant customers can find you when performing a local search, thus you are still able to grow your small business. In this article, we would like to provide you with some comprehensive insights into local SEO.

1. What is Local SEO?

Local businesses like shops usually serve a specific geographic area or have customers frequently visit their brick-and-mortar stores. Whether you are targeting a geographical group of customers or trying to attract people to come to your physical store, you need to make sure that your websites are optimized so that people are able to find you. That is about optimizing your website SEO for a specific location, or Local SEO.

Local SEO is the process of optimizing a website for a location-specific search query. Search engines like Google decide what results to display to users by detecting their location based on their IP address or mobile geolocation. Thus, when you locally seek a product or service, the search results shown are a list of nearby businesses.

Local SEO does not only include optimizing your rankings on search results or social media strategy. On the contrary, there are several aspects that have a strong influence on local SEO such as word-of-mouth marketing and using brochures or posters. All these things contribute to our so-called local SEO.

If you own a local business, wherever you are, local SEO plays a crucial role in generating leads and improving conversions. If you are a local business, no matter where you are, local SEO plays a crucial role in generating leads and improving conversions. For any size of the business, there are numerous factors encouraging you to invest in local SEO.

2. What is the difference between SEO and Local SEO?

An essential factor in traditional SEO is inbound links. That means if you acquire inbound links from other valid and high-quality sites, your site has earned certain respect and reputation in the industry. So your website has a higher chance to rank well in global search results. Moreover, such businesses often serve customers over the world, or in a specific nation.

Traditional SEO is used by businesses that target global customers. Their websites are optimized for global searches, which informs the search engines that the website is a global competitor. Traditional SEO uses conventional SEO and SEM strategies such as on-page optimization, off-page optimization, link building, social media marketing, social bookmarking, and press release distributions.

In regards to local websites, on the contrary, inbound links from reputable companies in your area are more valuable. For instance, local small businesses expect more traffic from local customers rather than people who are far away or never use their product or service.

Local SEO is typically used by businesses that serve customers in a specific area. Their websites hence are optimized for local searches, which means they are a vendor targeting local customers. Search engines use geographic qualifiers in keywords when determining local SEO rankings. Along with the conventional SEO strategies, local SEO is optimized for both search engines and other engines such as Google+ business listing, Bing business listing, local business directory listing. It also uses a local business schema in Schema.org markup.

3. How Does Local SEO Work?

There are certain types of businesses that are almost able to serve only local residents. When performing these searches, customers need results from their current area. To solve this issue, search engines like Google include a proximity factor in their local search algorithm. In other words, your instant location is taken into consideration when you are performing a local search. The proximity factor is determined by your IP address (if you are using a PC) or geolocation (if you are on a mobile phone). Due to the dominance of mobile internet access, local SEO becomes vastly significant to the sustainable growth of any local business.

Competing for search rankings against top e-commerce giants in the world is almost impossible for local businesses. Instead, earning a high local SEO ranking in your location is much more important. Both search engines and worldwide customers, on the other hand, recognize the value of local businesses. So, local SEO can help as it does prefer relevant small businesses to international business giants. No need to worry about competing against well-known global companies: search engines have specific proximity factors to determine whether you are locally relevant to a nearby user.

Optimizing local SEO is not just for search engines. There are several things you can do online and offline to optimize your website for local residents. As mentioned above, using word-of-mouth marketing or posters and brochures also has an influence on local SEO. 

4. How Do You Know if You Need Local SEO?

It is when your business owns a physical location or serves customers in a specific geographical area that you need Local SEO. However, you’ll have to do a few more searches on Google to make sure this type of SEO strategy is what you should thoroughly consider. What you need to do is choose 3 to 4 of your important keywords, those that customers would think of when seeking a business like yours, and type them into Google. If the search results display a “snack pack” box made up of a map and listings below, that means your business’s search result is powered by Google’s algorithm, and you need Local SEO. 

5. How Can You Improve Your Local SEO?

When collecting data for local search, Google and other search engines rely on signals like local content, social profile pages, links, citations, etc. to decide whether your information is relevant to users’ searches, which impacts the priority of your ranking position. Based on those criteria, we suggest you follow 5 tips below to maximize your Local SEO:

Tip No.1: Claim your business on Google My Business

If Google can verify your business as authentic, you’ll stand a very high chance of getting rewarded with a space in Google local search results. The verification can take up to one week to review and process, and this is a perfect time for you to think about the data you need to submit to enrich your profile. For example, you can upload a business profile image, the area you serve, your opening and closing hours, attributes (e.g. wifi, parking lot), and a public phone number and website URL. Try to add as much information as you can to optimize your Google My Business listing.

Tip No.2: Improve local link building

Link signals such as linking domain authority are a key factor for a successful SEO campaign, which helps you rank better in local searches. The linking domains should be relevant to your target location, in other words, you should look for authority sites in your target area. Focus on major citation sites or those that have high domain authority like Facebook, Bing Maps, and Yelp to take advantage of the local link-building opportunity. Collaborating with influencers on social media is also a great way to gain valuable backlinks and improve your business’s ranking position in search engines. 

Tip No.3: Ensure your business NAP consistency

When scanning business listings to display in local search results, Google considers citation signals including the consistency of NAP (name, address, phone number) across all platforms and websites it is listed on. Because misspellings, address and phone number differences, and duplicate listings can make your visibility less favored by search engines, try to detect and resolve any inconsistencies as fast as possible. If overseeing your citations manually takes you too much effort and time while may not be as effective as it should be, try a rank checking tool. Once you figure out any discrepancies on any domains, contact the site owners and ask them to correct the differences.

Tip No.4: Create content based on local issues

Google also notices the volume of traffic to your site to determine your rankings in search results, meaning that you can enhance your local SEO by attracting more audiences. This can be done by adding ideas related to local or industry news to your content. For instance, you can write about your city and its upcoming events to attract those who are new to your area or provide a map of local service providers in your industry to generate highly relevant on-page local signals. Because of its impact, building a robust local content strategy should be taken into consideration. 

Tip No.5: Use Local SEO apps and tools for Shopify

Shopify has grown significantly to become a major platform for e-commerce businesses and so have its app developers. Just type “SEO” into the Shopify app store and you’ll find a variety of apps designed perfectly for SEO purposes including local SEO. For a dedicated tool like SEO Booster by Secomapp, it understands that in order to boost local SEO, your Shopify store needs to optimize multiple issues such as JSON-LD, keyword and broken link management, competitor’s website diagnosis, image ALT text for unlimited products, etc. Get one for your store to fully benefit from its power.

Final Thoughts 

Now that we’ve covered everything you need to know about Local SEO, you can start working on a comprehensive strategy to improve your local visibility. Local SEO is an essential part of the overall SEO campaign, take care of it by working step by step until you gain success and you’ll truly see how much it can contribute to your business’ SEO performance.

Poker is a card game that’s treated as a game of skill in most countries worldwide. Though the game is increasingly getting popular in the live and online gambling businesses, misconceptions continue to exist around it. Many famous Poker myths are floating around in the business. Amateur players that are learning how to play with Poker kindly think in these myths and get frustrated. Today, we would like to give a proper penetration to each of the gamers in the Poker circuit speaking the facts that violate those frequent myths of this sport:

Myth – It’s a game of luck

Truth: The Way Poker is different from luck-based card games such as Blackjack or Teen Patti? — Poker involves an excellent deal of strategy and skill. Playing the game demands mathematical calculations, logical justification, patience, and decision-making skills. The player with the very best understanding of strategy wins in the future, no matter if he plays live or online. One has to understand how to control tip, bankroll management, calculate chances, etc., to become an expert in Poker. Not every player with the best of fortune wins the game in the end. Most of them lose. Your winnings depend on the strategy you employ by the situation on the game table.

Myth – Poker Tells are Tough to recognize in online Poker

Fact: In online Poker games, you cannot physically see your competitors, but you can observe their betting patterns, range, and time of their stakes by their position at the dining table. You’ve got to pay a close eye on this action happening at the table. Apart from this, you only need to understand basic maths to figure odds of hitting straight or flush, know how much total bet, and decide whether to fold or call or raise.

Myth – Online Poker is a scam

Fact: Playing on the web Poker is safe as the dedicated companies are now being governed under authorities’ laws and therefore are audited annually. You can find reputable internet poker websites regulated; their applications employ random number generators to ensure inconsistent card supply. If you play Poker online on such sites, then you’ll get to experience fair gameplay.

Myth: Men are much better at Poker than girls.

Fact: Men dominate the Poker industry, but there are many women players available who do well inside their Poker livelihood. The gender gap decreases and women from various living areas are now becoming associated with this game.

Myth – Bluffing is bad

Fact: Bluffing is an essential portion of this Poker game plan. If anybody says they make it without bluffing in the game, either he’s a loser or seriously bluffing. Bluffing is an art though it doesn’t work the majority of the days for players. The capacity to produce a bluff at the ideal time against the ideal competition is the thing that separates the average Poker player from the Poker veteran.

Myth – Poker is Static

Fact: Poker can be an ever-changing game since players consistently develop new Poker strategies with each passing day. A complete strategy that might have helped you got the pot a few decades ago will land up you nowhere in the level of games that you play now. So, an individual needs to evolve his game with exercise and a lot of study on the game’s plans.

Artoon Solutions Pvt. Ltd. is a leading poker game development in India, which delivers top-quality services in the field of poker games.

Ever since MUD (Mugalure Internet User Agreement) was introduced mobile application development companies in Kenya have been booming. MUD provides a perfect platform for mobile e-commerce and communication, which enable users to transact business easily by just holding their mobile devices. This technology has proved to be extremely beneficial for the application development company in Kenya that is why mobile app development company in Kenya has been seeing brisk business all the time. In this article, we will look at some of the benefits of an app development company in Kenya.

There are many reasons why MUD is so helpful for a mobile app development company in Kenya. One of the main reasons is because mobile phones do not allow the user to browse through web pages or store content from the local area; they only allow browsing and sending messages. The mobile app developers in Kenya therefore needed an application that would allow the user to store content from their device and even surf the internet using their mobile device.

Secondly, mobile phones can also be used as personal digital assistants (PDAs). This means that the mobile application development company in Kenya can help you manage your schedule, contacts, and email with mobile app design and mobile application development. By accessing the mobile app on your phone you can use the PDA as an assistant. Your schedule can be managed easily, all your contacts can be sent by email and you can even send text messages from your mobile. What’s more, is that your email can be managed as well, you can set up email alerts and respond to them instantly.

Thirdly, mobile application design enables you to deliver sales offers directly to your customers. If you are a retailer, you can use mobile app design to give your customers mobile app access to your mobile app store where they can buy app-based products such as games and other content that they can download and have immediate access to. This will give you instant and one-to-one interaction with your customers thereby improving your customer-client relationship. You can also send out mobile application advertisements to mobile users to build brand awareness.

The fourth way why app development company in Kenya can help you is by letting you track your mobile application development projects and app-store activity in real-time. Real-time tracking means that you can see exactly where and how much your mobile app is downloaded or sold. This enables you to make necessary adjustments to your mobile marketing strategy accordingly. It also helps in reducing operational costs since you won’t need to purchase mobile app testing devices and you won’t have to hire mobile app developers in Kenya.

The fifth way why mobile application development company in Kenya can help you is by helping you increase your customer base. In today’s market, having a large mobile app database is essential for sustaining long-term business success. By investing in mobile application development companies in Kenya, you can quickly realize increases in your customer base because mobile users spend more time browsing through mobile apps than they do use mobile phones to search for mobile applications on the Internet. Thus, mobile app stores allow mobile users to easily find information relevant to their needs. If you want to increase your customer base, you should develop mobile apps that are not only attractive, and captivating but also accessible and user-friendly.

The sixth way why a mobile app development company in Kenya can help you is by providing you with cost-effective mobile marketing solutions. You might be operating small, mobile businesses but this doesn’t mean you have to operate with a lean on budgets. In fact, if you have a large mobile app database, you can conduct mobile marketing campaigns for your products and services without spending too much. However, if you are operating a mobile-based business in Kenya, you can cut costs on your mobile marketing campaigns by investing in mobile app development companies in Kenya that can provide you with mobile app marketing solutions such as mobile web promotion, mobile coupons, and mobile advertisements.

The seventh way why a mobile application development company in Kenya can help you is by providing you with an affordable app development platform. Today there are several app development companies in Kenya offering different mobile application development platforms at very competitive prices. If you want to launch a profitable mobile app, you should invest in a mobile application development company in Kenya that can provide you with the right application development platform for a price that you can afford. Remember, your app revenue can run into thousands of dollars if it is developed efficiently and effectively. Investing in app development companies in Kenya is therefore a wise business decision.