How real estate agencies work?



This article will help you to understand the client’s desires and fears, conclude a contract – protect yourself, establish human relations with the client – your cooperation is not one-time, because it can take years.

What is a real estate agency?

It is an intermediary company that brings together buyers and sellers of real estate – commercial and residential. In addition, the list of estate agents Manchester services includes:

  • Legal advice on real estate issues.
  • Advertising of objects.
  • Execution and verification of documents.
  • Control of the transaction and the transfer of money.

Types of real estate agencies

There are 3 types of real estate agencies:

1.  Classic. Agents conduct the transaction completely independently: they advertise themselves, answer calls, deal with legal intricacies, communicate with the client, etc. The agency takes 30-50% of the commission for the transaction.

2.  With the division of labour. In such agencies, one realtor is responsible for marketing. The second shows the apartments, and the third is responsible for lead generation, the fourth checks legal subtleties, etc.

3.  Agencies for agents. So far, there are few of them in Manchester. They provide realtors with an office, legal support, assistance in processing mortgage transactions, a CRM system, a training Centre with a library, and also conducts seminars for specialists to improve their skills within the walls of the agency. At the same time, the commission on transactions remains fully with the estate agents. In return, they are charged a fixed monthly fee.

What a realtor does in an agency

One of the most common type of agency is classic, so we will use it as an example and tell you how transactions are conducted and what role a realtor plays in them. As we have already said, an agent of such a company conducts a turnkey transaction: he himself looks for clients, deals with advertising, shows objects, checks, and prepares documents.

Client search

1.  Look for property buy or sell ads in local newspapers or online bulletin boards. Call them and offer your services.

2.  Organize free consultations for citizens in municipal organizations (housing and communal services, clinics, etc.) or in commercial companies of the city for their employees. Do not forget to hand out brochures and business cards while doing this.

3.  Participate in discussions on forums to get familiar with potential clients.

4.  Ask family and friends to start ” word of mouth ” and talk about your services.

Execution of a service contract

When the client is found, you need to conclude an agreement with him for the services of realtor. Before that, it is important to check personal documents and his right to property, as well as to voice his commission, so that it does not come as a surprise to the client during the transaction.

The contract has legal force and is important, first, for the agent himself – this is how he protects himself as a contractor from unreasonable claims from the client and receives a guarantee of payment for his services. It spells out the rights and obligations of the parties with a clear indication of who is responsible for what and what. The agent must guarantee honesty towards the client, the safety of the transaction and the legal purity of the object.


The agent himself takes photos or a video presentation of the object, thinks over how best to present information, distributes advertising on various platforms and message boards.

Shows of objects

The realtor can either prepare for viewing and show the apartment himself or leave this function for the owners. If you work according to the first option, then the agent should not simultaneously maintain more than 3-5 objects. Otherwise, being torn between several apartments, he will not be able to show any of them qualitatively. You will not fit in time – you will have to postpone the impressions. As a result, he will ruin the reputation of himself and the agency.

Checking documents for legal purity

Namely, all documents of title. The realtor needs to find out when and how the ownership right arose, whether there are risks of claims of third parties, and so on.

Making a deal

To do this, the realtor negotiates strategies a notary and other authorities on the preparation of the necessary certificates and documents for the release of the previous tenants. Also, the realtor must control the settlement between the seller and the buyer. If a loan or mortgage is issued, then he communicates with the bank and agrees on a specific day and time when it will be necessary to bring the seller and the buyer to transfer money from account to account. After that, he will agree with the parties to the transaction on the day when they meet to finalize the transaction and hand over the keys.

But there are almost no perfect deals, and you need to be prepared for any twists and turns.

How to do everything?

Since estate agents Manchester are multitasking with a heavy workload, the quality of his work and reputation suffers greatly. One of the methods of increasing personal efficiency is work automation. 

·      Itself places ads on 213 sites in 2 minutes. This can save you a whole day’s work and spend more time processing photos, composing ads, or going to shows.

·      Collects all objects into one base.

·      Represents an object as a PDF presentation.

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