Month: February 2022

What Is Coupon Marketing and How to Use It for Your Ecommerce Store

As an e-commerce marketer, there is one truth to remember. Consumers love coupons. A coupon marketing strategy can help increase sales by promoting brand loyalty, among many other benefits.

In this article, we will take a look at the different types of coupons you can use, how to create them, and how to promote them in your online store.

Why is coupon marketing trending now?

Coupon marketing is a strategic approach to attract new customers at scale using time-sensitive discounts. Companies have been using coupons since 1888, when Frank Mason Robinson, Coca-Cola’s first marketer, decided to hand out free-tasting tickets to Coca-Cola. At the beginning of the 20th century, the Digital Coupon Management System has a way to become an American Cora manufacturer.

With the spread of online shops, discount vouchers are popular as if they had 140 years ago

  • We buy barriers for new customers
  • Present a new product and remove old shares
  • Produces more sales (even if this means that short-term net income rates will be decreased)
  • Encourage men’s partnerships for existing customers

Coupons also have up-to-date studies with Blippn, as the online buyer with coupons more than 24% online buyer found as a buyer who they do not use.

The next section contains the exact steps required to use discount vouchers in the marketing strategy.

To create a discount document

Step 1: Define the type of discount voucher that is used

Vouchers are available in different shapes and shapes. Everyone shares the same engineer, but the difference between any type of coupon can be affected by the consumer and the nature of the future. percentage
The most common coupons are discounts equal to a percentage of a product’s original price. According to a Blippr survey, 74% of online shoppers value coupons, making them the most popular type of coupon.


Another popular option is offering discounts of a certain amount, commonly referred to as “coupons”.

Buy one, get one free (sometimes called “get one for two”). These coupons work more like offers than discounts, although the rationale is the same as coupons or percentage vouchers.

Free shipping

These types of coupons reduce the shipping cost of purchases, which is the main reason consumers abandon online shopping carts. This example may not look like a traditional coupon, but it works.

If you haven’t already offered coupons, we recommend starting with percentage-based coupons as they are the most popular and easy to use coupons. You can test each of the different voucher types to see which voucher type has the highest conversion value and AOV value.

Step 2: Decide on the size of the discount

Coupons are useful to add to your marketing strategy, but you should analyze their cost impact before using them. A poorly planned coupon strategy can lead to unnecessary losses that small businesses cannot afford. Some retailers do not benefit from the first sale or have not lost money and restore lost money earlier through “backend”:

  • Email Automation Campaign
  • Royalty scheme
  • Noise

However, you must define all these systems and make this feature before making positive coupon marketing strategies.

If there is no source to adopt an approach to such a long-term approach, you can calculate the coupon reduction by setting up a small average profit margin -30% discount – 20% defines the same idea applicable to the use of good and others. Types of reduction.

Step 3: Create a discount code

Before making a discount coupon, you must set the discount code on your e-commerce platform (a code that you want to advertise in the discount coupon after later.

This is a list of guidelines for each large e-commerce platform.

  • Buy: Create discount code
  • Big commerce: Create a product reduction promotion with discount code
  • WOOOCOMMERCE: Management of coupons
  • The reduction codes are low and clears. For example, a 10% discount should read “10 OFF” and a new visitor discount should read “WELCOME”.

It’s also a good idea to create different discount codes for each section, such as:

  • new customer
  • Latest customers
  • Inactive customer
  • Large and marginal customers
  • Buyer of the Season

In the last step, you can see in more detail how to promote each discount code for each section. At this point, select the audience you want to show the discount and code to.

Step 4: Check Coupon Time

The effectiveness of the coupon strategy depends on the timing. Ideally, you want your visitors to offer a coupon upon purchase. As a result, you need to consider the following:

Discount Pages: Displaying coupons on product pages targets more intentional visitors than website visitors. Time spent on site and number of pages per session: A visitor who spent more than the average time on the site and visited more than the average number of pages per session is more likely to convert than a visitor who spends just a few seconds and visited a site page. You can use deferred coupons to cover this factor.

User behavior: a visitor who has added a product to the cart, but is about to leave the product, is about to make a purchase; however, something prevented them from doing so. An Exit Intent Coupon can help them complete their purchase.

Purchase history: Previous customers are more likely to use a coupon because they know your brand. Chapters: You can run more aggressive coupon marketing campaigns on holidays like Valentine’s Day, Mother’s Day, Thanksgiving, and Christmas.

All these aspects should be taken into account when generating discounts. Coupons should be presented at the right time and place, as an out-of-date coupon can undermine your brand and erode your profits for no apparent reason. In the next step, you will learn how to promote your coupon and the tools you can use.

Step 5: Apply Coupon

Considering what was said about the calendar, pop-ups are an ideal way to display coupons. Pop-up tools like Getsitecontrol allow you to use very specific targeting rules to deliver your coupons to the right segments with proven designs and a high conversion rate.

Pop-ups often get a bad rap for disrupting the visitor experience. While there is some truth to it at this point, popups can work very well if you make them relevant to the visitor and use them sparingly.

On the one hand you want to promote your latest products, offers or seasonal discounts. Using the behavior-based triggers and other factors we as a Startup development company  discussed in the previous step, your visitors will see pop-ups for a reason. To promote coupons in your store and at the same time have a great shopping experience, you need to display a pop-up window in each session. This means that the visitor sees a pop-up window each time they visit, instead of each time they visit a new page.

Kingston A400 SSD Review

Kingston A400 SSD

The Kingston A400 SSD is a standard 2.5-inch SATA solid-state drive. The prices for SSDs are so low it doesn’t make sense not to buy one. We are talking about a faster PC boot speed, sleep speed, programs opening noticeably faster, and improving your overall productivity. When it comes to reasonable SSDs, we look at Kingston, which has plenty of solid-state drives with different capacities and targets various markets. Let’s check out the Kingston A400 SATA SSD 

The Kingston A400 is a great drive that features one of the best cost-performance ratios on the market, but how does it stand up against other 2.5-inch SATA SSDs? Let’s find out!

Kingston’s A400 solid-state drive dramatically improves the responsiveness of your existing system with incredible boot, loading, and transfer times compared to mechanical hard drives. Powered by the latest-gen controller for reading and write speeds up to 500MB/s and 450MB/s1, this SSD is 10x faster than a traditional hard drive for higher performance, ultra-responsive multi-tasking, and an overall faster system. Also more reliable and durable than a hard drive, A400 is available in multiple capacities from 120GB–1.92TB2.

Kingston A400 comes in a 7mm form factor that is suitable both for laptops and desktop computers.

Kingston A400 SSD Review

Within this article, we will be covering a full review of the A400 SSD, including the following:

  • Advantages
  • Disadvantages
  • Technical Specifications
  • Benchmark Tests
  • Should You Buy it?
  • Alternatives

Let’s get into the review…

We tested the 240 GB model that you see in the picture below. The case of the Kingston A400 is made of light plastic materials, and this SSD drive weighs only 1.4 ounces or 41 grams. Even though Kingston states that A400 is shock and vibration resistant, it feels somewhat fragile, and we would not want to test its stated ruggedness.

Kingston A400 SSD – Pros & Cons

Here’s our summary of the various advantages and disadvantages of the A400 SDD, to help you decide whether it has what you’re looking for:

+ Pros

  • Affordable
  • Low power consumption
  • 3-year warranty
  • Solid performance

– Cons

  • No software tool
  • Not enough performance compared to drives that are slightly more expensive

Kingston A400 250GB SSD Technical Specifications

The Kingston A400 is a standard 2.5-inch SATA solid-state drive. It comes without a SATA cable, with no screws. By the looks of it, Kingston has indeed cut all corners to lower the price tag. Although the Kingston A400 comes in 120GB, 240GB, and 480GB capacities, we chose to talk about the 240GB model.

While the three capacities have the same 500MBps sequential reads, the write speeds differ 320MBps, 350MBps, and 450MBps respectively.

  • Form Factor: 2.5″
  • Capacity: 250GB
  • Interface: SATA Rev. 3.0 (6Gb/s) – with backwards compatibility to SATA Rev. 2.0 (3Gb/s)
  • NAND: 3D
  • Controller: Phison PS3111-S11
  • Flash Memory: Toshiba 15nm TLC
  • Data Transfer (ATTO): up to 500MB/s Read and 350MB/s Write (240GB)
  • Weight: 41g (240-480GB – 2.5”)
  • Power Consumption: 0.195W Idle / 0.279W Avg / 0.642W (MAX) Read / 1.535W (MAX) Write
  • Dimensions: 100.0mm x 69.9mm x 7.0mm (2.5”)
  • Operating temperature: 0°C~70°C
  • Storage temperature: -40°C~85°C
  • Vibration operating: 2.17G Peak (7–800Hz)
  • Vibration non-operating: 20G Peak (10–2000Hz)
  • Life expectancy: 1 million hours MTBF
  • Total Bytes Written (TBW)4: 240GB: 80TB
  • Warranty & Endurance: Limited 3-year warranty with free technical support

Kingston A400 250GB SSD Benchmark Tests

We’ve done separate benchmark tests for the Kingston A400 SSD using Crystal Disk Mark and User Benchmarks. Here are the results:


  • Sequential Read Speed: 0 MB/s
  • Sequential Write Speed: 3 MB/s
  • Sequential Read Speed (Q32T1): 3 MB/s
  • Sequential Write Speed (Q32T1): 1 MB/s
  • 4K Random Read Speed: 82 MB/s
  • 4K Random Write Speed: 43 MB/s
  • 4K Random Read Speed (Q32T1): 2 MB/s
  • 4K Random Write Speed (Q32T1): 5 MB/s

Comparing Kingston A400’s claimed 500MB/s read and 320MB/s write speeds for the 240 GB model with the results from CrystalDiskMark, we see that there’s a huge gap in write performance. Sequential performance is good, but not that good either. 4K is where Kingston A400 SATA SSD rises against its opponents.

User benchmark – Average Results

  • Sequential Read Speed: 423 MB/s
  • Sequential Write Speed: 310 MB/s
  • 4K Random Read Speed: 27 MB/s
  • 4K Random Write Speed: 55.6 MB/s

Results from the User benchmark show better numbers, except for the 4K random write speed. So far, Kingston A400 nearly delivers what it promises, as peak results surpass Kingston’s claimed performance, reaching a Sequential Read Speed of 511 MB/s and 449 MB/s.

The Verdict

Although Kingston A400 250GB SSD delivers what it claims and sometimes goes even further, can we say it was a great offer in 2020? If you still have an HDD and want to improve an aging laptop or PC, sure. But if you have a more recent PC or laptop, you’d surely want something with more oomph, and Kingston A400 SATA SSD 250GB lacks that. After all, it’s a three-year-old SSD, and as time passed, we’ve seen newer SSDs from both Kingston and its competitors.

Kingston A400 is a great choice for budget users. If you need to speed up your PC and ditch the slow HDD drive that you have, Kingston A400 SSD is a good choice that delivers noticeable speed improvements. It is not the fastest SSD drive that you can get, nor does it use the most durable type of flash memory, but it does feature a 3 years warranty, and it gives you respectable performance at a low price that is hard to beat.


Why and how would you move your MBOX Files to an Office 365 account?

MBOX is a widely used file format to store mailbox data in desktop email applications, such as Mozilla Thunderbird, Eudora, SeaMonkey, PocoMail, Apple Mail, and others. MBOX files are supported by all major operating systems, including Windows, Mac, and UNIX.

Office 365 is a Microsoft-provided cloud-based service that offers a suite of applications. The user can operate tools that are well-featured and accessible from any location. Emails, contacts, to-do lists, and notebooks are all stored in this program.

Skype for Business, Excel, and other Office 365 programs can be used. Business enterprises embrace it because it improves workplace communication efficiency.

Why do you need to move MBOX files to Office 365?

An Outlook user is well aware that an MBOX file cannot be opened directly. Additionally, as a user, you are aware of how MBOX files encounter various issues when accessed. Users become confused as a result of these obstacles, necessitating the conversion of these files to more dependable service. This is why MBOX files must be moved or imported into Office 365.

Most people copy MBOX files to Office 365 because .mbox file format applications have restricted functionalities. MS O365 allows users to view email messages, calendar events, tasks, and other stuff from any location. Furthermore, cloud access expands the range of applications that can be used with this program. It successfully resolves all of the primary concerns encountered when using MBOX-compatible email clients.

In summary, some of the primary reasons for uploading MBOX to Office 365 include the inability to load the MBOX email files. MBOX files, which the desktop client supports, might be challenging to work with at times. It has been observed that some applications make it difficult to open MBOX files and obstruct their use. All programs that support the platform are considered platform-dependent.

Desktop-based email client apps use the mbox file type. They keep the entire database on local storage, and it only allows access to the mailbox from the desktop. As a result, people find it difficult to access their emails at any time and from any location. As the number of emails and other data items grows, the MBOX file becomes enormous. Working with such large MBOX files becomes problematic due to the inherent nature of the .mbox file format.

How to move the MBOX files to Office 365 manually?

  • Open Thunderbird and enter your Gmail account information.
  • In Thunderbird, create a new folder where you can save the emails you want to open in Outlook.
  • Choose which emails you want to open in Outlook.
  • Place them in the new folder.
  • Drag and drop items into the new folder or use the Move command.
  • Now open Outlook and choose the emails you want to add to your inbox.
  • Now drag the file into a new Outlook folder.
  • You’ll be able to see them in the new folder this way.
  • If you want to use the manual way, follow the steps above.
  • This system, however, may take some time to implement.
  • As a result, it is recommended that you employ the automatic MBOX to Office 365 technique using third-party tools.

Follow the above procedure if you want to use the manual method. However, this system might be time-consuming. Therefore, you should use the automated process via Stellar Converter for MBOX.

How to move MBOX files to Office 365 using Stellar Converter for MBOX?

The Stellar Converter for MBOX makes file conversion straightforward by making it easy to access different aspects within the application. You only need to follow a few simple steps to convert MBOX files to Office 365. Every time you view the MBOX file, the app prompts you to convert it.

Follow the steps outlined below to simplify the converting process once you’ve completed the download, installation, and registration. Click the Email Client button and choose an email client to initiate the conversion. Select File/Select Identity Folder option from the Select File/Folder dialog box, then “Find Files”. You can select the files you want to work with from this menu.

Alternatively, you can search for the files using the “Find Files” option. This function is useful since it displays all of the files converted for a specific email client, eliminating searching for them. The application will scan the files you’ve selected.

After that, you’ll see your chosen file/identity path in the Select File/Folder Path text box. To continue, click “Convert.” The files were converted quickly without much hassle. To save the files after they have been converted, go to the “Save Converted File” tab. It was easy to save the converted email files too. The numerous file saving options help users choose the file formats as per their requirements. To save the files, you’ll need a Microsoft Outlook account.

The list with the converted files is available under the Preview window. From the toolbar, select the Convert option to save the converted files. Select Office 365 from the drop-down menu and then select OK. Select emails can also be saved in EML and MSG formats. The Technical edition of Stellar Converter for Office 365 helps users save the email files in RTF, PDF, and HTML formats as well.

Data or selected emails from single/multiple mailboxes can be converted using this software. After the scanning is complete, you can find the list of all converted mail items in the left pane. A preview will appear on the right side when you choose any email item, and users can also see a preview of attachments before they open them.

If you’re having problems with your MBOX-based email client and wish to upgrade to a better platform, Stellar Converter for MBOX is a good option. It will check for probable corruption in the MBOX file and then move the healthy data to Office 365. You can also use software to transfer MBOX emails to Exchange, IBM Domino, Novell GroupWise, and other email servers. As previously stated, manual approaches have some limitations, and manual techniques should only be utilized if you are willing to take risks. Otherwise, there is a professional tool that can import MBOX files and has a lot of features.