What Is Coupon Marketing and How to Use It for Your Ecommerce Store


As an e-commerce marketer, there is one truth to remember. Consumers love coupons. A coupon marketing strategy can help increase sales by promoting brand loyalty, among many other benefits.

In this article, we will take a look at the different types of coupons you can use, how to create them, and how to promote them in your online store.

Why is coupon marketing trending now?

Coupon marketing is a strategic approach to attract new customers at scale using time-sensitive discounts. Companies have been using coupons since 1888, when Frank Mason Robinson, Coca-Cola’s first marketer, decided to hand out free-tasting tickets to Coca-Cola. At the beginning of the 20th century, the Digital Coupon Management System has a way to become an American Cora manufacturer.

With the spread of online shops, discount vouchers are popular as if they had 140 years ago

  • We buy barriers for new customers
  • Present a new product and remove old shares
  • Produces more sales (even if this means that short-term net income rates will be decreased)
  • Encourage men’s partnerships for existing customers

Coupons also have up-to-date studies with Blippn, as the online buyer with coupons more than 24% online buyer found as a buyer who they do not use.

The next section contains the exact steps required to use discount vouchers in the marketing strategy.

To create a discount document

Step 1: Define the type of discount voucher that is used

Vouchers are available in different shapes and shapes. Everyone shares the same engineer, but the difference between any type of coupon can be affected by the consumer and the nature of the future. percentage
The most common coupons are discounts equal to a percentage of a product’s original price. According to a Blippr survey, 74% of online shoppers value coupons, making them the most popular type of coupon.


Another popular option is offering discounts of a certain amount, commonly referred to as “coupons”.

Buy one, get one free (sometimes called “get one for two”). These coupons work more like offers than discounts, although the rationale is the same as coupons or percentage vouchers.

Free shipping

These types of coupons reduce the shipping cost of purchases, which is the main reason consumers abandon online shopping carts. This example may not look like a traditional coupon, but it works.

If you haven’t already offered coupons, we recommend starting with percentage-based coupons as they are the most popular and easy to use coupons. You can test each of the different voucher types to see which voucher type has the highest conversion value and AOV value.

Step 2: Decide on the size of the discount

Coupons are useful to add to your marketing strategy, but you should analyze their cost impact before using them. A poorly planned coupon strategy can lead to unnecessary losses that small businesses cannot afford. Some retailers do not benefit from the first sale or have not lost money and restore lost money earlier through “backend”:

  • Email Automation Campaign
  • Royalty scheme
  • Noise

However, you must define all these systems and make this feature before making positive coupon marketing strategies.

If there is no source to adopt an approach to such a long-term approach, you can calculate the coupon reduction by setting up a small average profit margin -30% discount – 20% defines the same idea applicable to the use of good and others. Types of reduction.

Step 3: Create a discount code

Before making a discount coupon, you must set the discount code on your e-commerce platform (a code that you want to advertise in the discount coupon after later.

This is a list of guidelines for each large e-commerce platform.

  • Buy: Create discount code
  • Big commerce: Create a product reduction promotion with discount code
  • WOOOCOMMERCE: Management of coupons
  • The reduction codes are low and clears. For example, a 10% discount should read “10 OFF” and a new visitor discount should read “WELCOME”.

It’s also a good idea to create different discount codes for each section, such as:

  • new customer
  • Latest customers
  • Inactive customer
  • Large and marginal customers
  • Buyer of the Season

In the last step, you can see in more detail how to promote each discount code for each section. At this point, select the audience you want to show the discount and code to.

Step 4: Check Coupon Time

The effectiveness of the coupon strategy depends on the timing. Ideally, you want your visitors to offer a coupon upon purchase. As a result, you need to consider the following:

Discount Pages: Displaying coupons on product pages targets more intentional visitors than website visitors. Time spent on site and number of pages per session: A visitor who spent more than the average time on the site and visited more than the average number of pages per session is more likely to convert than a visitor who spends just a few seconds and visited a site page. You can use deferred coupons to cover this factor.

User behavior: a visitor who has added a product to the cart, but is about to leave the product, is about to make a purchase; however, something prevented them from doing so. An Exit Intent Coupon can help them complete their purchase.

Purchase history: Previous customers are more likely to use a coupon because they know your brand. Chapters: You can run more aggressive coupon marketing campaigns on holidays like Valentine’s Day, Mother’s Day, Thanksgiving, and Christmas.

All these aspects should be taken into account when generating discounts. Coupons should be presented at the right time and place, as an out-of-date coupon can undermine your brand and erode your profits for no apparent reason. In the next step, you will learn how to promote your coupon and the tools you can use.

Step 5: Apply Coupon

Considering what was said about the calendar, pop-ups are an ideal way to display coupons. Pop-up tools like Getsitecontrol allow you to use very specific targeting rules to deliver your coupons to the right segments with proven designs and a high conversion rate.

Pop-ups often get a bad rap for disrupting the visitor experience. While there is some truth to it at this point, popups can work very well if you make them relevant to the visitor and use them sparingly.

On the one hand you want to promote your latest products, offers or seasonal discounts. Using the behavior-based triggers and other factors we as a Startup development company  discussed in the previous step, your visitors will see pop-ups for a reason. To promote coupons in your store and at the same time have a great shopping experience, you need to display a pop-up window in each session. This means that the visitor sees a pop-up window each time they visit, instead of each time they visit a new page.

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