Social Media

How to Take the Perfect Profile Picture

In the digital age, profile pictures count. As the first impression you give friends and potential followers, it is vital it’s flattering and representative, but it’s not always easy to get a photo that captures your personality. Whether you’re looking for a picture for a dating profile or for the latest social media app, you want to look at your best.

Below are five tips to ensure your profile pictures stand out from the crowd.

Good Lighting

Lighting can make or break a photo, so take time to make it work for you. Whether you let natural light do the heavy lifting or cheat with the help of a fluorescent ring light, make sure the light faces you front on to avoid overexposure. For a dramatic result, go bright or opt for a more natural glow with softer light. If you wear glasses, check for reflections in the lenses or the dreaded glare.

Dress to Impress

If you want a headshot, what you are wearing will be less important than if you are hoping to capture a full-length shot (headshots are generally a better choice for a profile picture, as it can be difficult to see details of a full-length shot in a thumbnail), but you can still showcase your personality from the neck up. Makeup, hats, and accessories can make a bold statement.

Plain and Simple

Although it can be tempting to have a striking backdrop, a plain colour is a better choice. You should be the centerpiece of your profile picture and a light-colored background is flattering and ensures you are the main attraction. Think of the actor and model headshots you see and you’ll notice how effective the simple background can be.

Looking Great

Decide what you want your photo to say. If you are staring straight into the camera, your image will portray that of a confident, assured individual. Depending on your facial expression, it might be alluring or may be aggressive. Looking beyond the camera or down to the floor can display a thoughtful or coy demeanour. Your expression changes your whole look, so try a variety of poses to find one that best represents you.


Filters are commonplace on social media but consider whether the effects you are adding are benefitting your photos. If your photo will be seen by your boss, family, or potential dates, do you really want it to have kittycat ears and whiskers? Even ‘beauty’ filters designed to widen eyes or smooth skin can look false. Instead of using filters, try changing the brightness, sharpness, or saturation by uploading photoshop to the Lenovo laptop you use for schoolwork. This improves images without contorting features. Your profile picture should look like you, not a cartoon version of you!

Whatever you choose, you should feel comfortable and relaxed – a profile picture should encapsulate your essence. While you don’t have to smile on your profile picture, do consider that a happy resting face is seen as healthier and more attractive.

What Makes Digital Marketing Better Than Traditional Marketing?

Digital Marketing

Digital Marketing is the backbone of every business. Many big companies, like Amazon and Flipkart, have spread their brand name worldwide through marketing.

You can notice it everywhere today. Like, you must have seen hoardings and posters of products on the roads. This is how multinational companies promote their brands. But for a small business, it is not possible to go for such traditional marketing methods.

Digital Marketing Services

Strategies like television advertisements, hoardings, and banners are very costly. So does that mean marketing is for big businesses only? Of course not. Digital marketing services are a blessing to all small businesses. With the help of it, you can promote your brand very quickly and at less cost. 

But how is it a better approach than traditional marketing? Let’s find out: 

What Is Digital Marketing, And How Does It Work?

It means when you advertise your company, products, or services with the help of the internet. In simple words, it is a type of business marketing that people do on digital platforms. Today, when more than 50% of the world’s population uses the internet, you can leverage this opportunity to promote your business on social media like Facebook, Twitter, LinkedIn, etc. Other than the cost advantage, it offers you many more advantages over the traditional marketing approach. These benefits include:

Huge ROI

Every business invests their time and money to get more return on investment. Digital marketing provides you with a huge ROI, compared to what costly traditional marketing does. With the help of affordable social media advertising campaigns, you can easily reach out to your target audience. Moreover, hiring a digital marketing company will make your job easier. They will take over all your marketing tasks and make them done most effectively. It will help you to focus on other essential things like finance tracking, funds arrangement, etc.

Brand Development

Businesses can use their social media handles to grow their brand name. An active social profile with quality content and useful blogs are what attract the people most. But why do we recommend you focus on social media? This is because if you have the right amount of active followers on your social account, you can easily refer them to your business. This is the reason why most companies nowadays are investing more in digital marketing than traditional ones.

Global Approach
Have you ever thought about how companies like Starbucks and Amazon established their business all over the world? Of course, they have done hard work in their early stages, but is there anything else you can learn from them? Yes, there are many things to learn, but the most important one is marketing. You may not know that they are investing most of their time and money in digital marketing. This is because people nowadays are very active on social media platforms; thus, social media advertising is more productive than any other advertising approach. Besides, digital marketing works on the internet; therefore, your chances to grow globally get increased.Easy Sharing

Many digital media channels have this feature called “easy-sharing”. It means people can share their content with others. This creates a multiplicative effect and automatically increases the number of visitors to your business. Although, it will also increase the pressure on your firm to publish quality content relating to your audience. This is because people only share what they feel is relatable or useful.

But is this enough? No, there are lots of other tasks too, which you need to work on. So, whom can you give this responsibility to take care of your media channels? The answer is digital marketing consultants. Hiring a digital marketing firm is the best way to handle your internet audience. They will ensure that what you post is fully optimized so that your business can get more engagements.


The above digital marketing benefits are proven fruitful and then reached the conclusion. We have done a considerable amount of research and concluded that digital marketing is better than traditional ones. And if you have read every line of this article, we are sure you agree with us. Because what we have written above are not lies or sweet talks, those are practical facts.


Best Instagram Widget Tool That Can Boost Your Brand in 2021

Boost Your Brand

Visual-based content is a great way to communicate and gather people’s attention. Instagram tapped on this strategy as it only focussed on images and videos for its content. And due to that, it is currently the most popular social media platform. You can even bring the same magic to your website by embedding Instagram feeds.

Boost Your Brand

Instagram widgets are amazing tools that help you attain the same charm as Instagram’s by displaying the content beautifully on your website. Instagram users are filled with creativity and then often post pictures showcasing their artistic side. You display these contents and impress your client. You can even adopt the strategy to display the content from your own Instagram handle and provide a sneak into your Instagram presence to your visitors.

There are many tools in the market that make your embedding easy. This blog will discuss the five best tools that help you embed Instagram widget on your website. But before that, let us understand how Instagram widgets help you in the growth of your business.

Why is the Instagram Widget?

Instagram widget is a phenomenal tool that helps your business &  to Boost Your Brand and attain more customers. In this world of the internet, it is very important that your website creates a good impression and provides a soothing website surfing experience to your visitors. And as we all know, Instagram is a hub for visual-based content, and as mentioned earlier, visual-based content makes the website vibrant and lively.

Other than beautifying the website, the widget provides more benefits to your business:

  • It provides social proof to your customer: It displays the images and videos posted by the people with your product, which eventually helps you win your potential customers’ trust.

  • Increases website visibility: With such competition in the market, it becomes necessary to develop website visibility. In simple words, you need a better search engine ranking so that people can easily find you over the internet. The Instagram widget helps you achieve this goal, increasing website traffic and decreasing bounce rate.

  • Promotes UGC: User-generated content is marketing gold; it helps you to develop good brand awareness and help you to achieve some reach. By displaying UGC on your website, you motivate more people to post content and get a feature on your website.

Top 5 Instagram Widget Tool in the Market:


Tagembed is currently the best social media aggregator in the market. It provides a dedicated Instagram widget that aggregates all posts from Instagram that are related to your business. It allows you to curate and customise the content before displaying it as a single unified presentation. 

The widget is coding-free; hence you can install it without any hassle. You don’t need any coding experience or knowledge to run this widget. All you have to do is copy the code and paste it into your website’s backend. You don’t even need to hire any developer or specialist to keep the feed running. The tool automatically refreshes the feed and provides all the latest content to the website.

You can even customise the widget. It allows you to change the template and layout of your widget. You can beautifully design your widget by selecting an appropriate theme. It also provides you with the option to change font style, font size, background, and colours of the feed and match it according to your website.


Presentation is very important in this digital world. People trust or visit the website only if it is appealing or looks presentable. Instagram posts already make your website vibrant and lively, but you add more charm to your website by using Instush.

Many users use this tool to create wallpaper from Instagram pictures. It provides you with 14 Instagram gallery designs that you can use on your website and make your website appealing to visitors. It provides you with the feature to beautify the widget by changing layout design, effects, filters, and many more. The tool helps you to enhance your visitor’s browsing experience and creates a good impression on their minds.


Elfsight is one of the most popular social media aggregators. Many brands trust this aggregator and use it for their respective websites. It also provides you with an Instagram widget that collects the content from Instagram and displays it beautifully on your website.

It gathers the content using hashtags, mentions, and Instagram handles and keeps the feed related to your business. It also allows you to customise the widget by changing templates, colours, changing size, etc. It has a user-friendly interface. Therefore you make your personalizations with ease. It also allows you to moderate the content, which means you can filter out the content you don’t want to display on your website and even block the content from a certain Instagram handle.


Snapwidget makes the embedding look easy. It is an amazing tool that provides you with a variety of features that helps you to present your Instagram feed in a presentable and organised manner. After all, it is important to have a presentable website in this digital world.

It provides you with six types of widget tools: Instagram feed, Instagram pop-up, Instagram grid, Instagram scrolling, Instagram slideshow, and Instagram board. It creates a link between your website and Instagram and helps you strengthen your Instagram presence.


Juicer is one of the most talked-about social media aggregators. It helps you collect, curate, and customise the feed related to your business and display them on your website. It is very easy to set up and use. You have to copy and paste the code, and within a blink of an eye, the content will be your website. Juicer provides an ideal Instagram widget that helps you enhance your market recognition.


Instagram is a great social media platform; it provides great help to businesses by boosting their reach and helping them to attract more audience for their business. Therefore marketers cannot afford to ignore this platform in their marketing strategy. Continuing the trend of using Instagram as a marketing strategy, the Instagram widget has been a great addition; these widgets are effective, efficient, and provide great results. So don’t miss out on an opportunity to grow your business and use the tool as per the requirement of your business.

The Influence of Shopping Experience On eCommerce Conversion Rate

A lot goes into creating a successful eCommerce business; all your marketing strategies focus on how your brand can impact.


A business’s profit depends a lot on how frequently customers invest in your products, depending upon their experience with you or your website.


Before moving forward, let’s understand what an eCommerce conversion rate is.

What Is An eCommerce Conversion Rate? 

eCommerce conversion rate is the percentage of visitors who visit your website and make purchases out of the total number of visitors


If you have a high conversion rate, it is indicative of successful marketing and web page quality. It means that people like what you have to offer, and they can quickly get it.


Conversion rate gives a review of the effectiveness of eCommerce sites. 


In this blog, you will know how a good shopping experience influences the eCommerce conversion rate.


How Does Shopping Experiences Influence eCommerce Conversion Rate?


When You Use High-Quality Photos And Videos


Think from a visitor’s perspective who is visiting your website for the first time. It is a human tendency to form first impressions based on visuals.


When you use high-quality images for your products, the visitors will like your website and want to explore and spend more time with your brand.


Offering Discounts, Free Shipping, And Other Rewards


Brand loyalty is essential for an eCommerce business. Because of the high competition, you would not want your regular customers to get carried away by the competitors.


When you provide them with membership discounts, free shipping, or any kind of rewards, you make them happy and assure more visits by them.

Providing Redeemable Coupons With An Expiry Date


A few coupons that can be redeemed on the next purchase don’t hurt anybody. They make the shopping experience exciting for the customers.


But when you put an expiration date on them, you can book the customers for not just an early visit but another purchase with you.


When You Build A Community And Brand Trust


When you have used high-quality pictures and some reasonable offers to impress your customers, they tend to develop a liking for your brand, encouraging them to talk about your content or share it with their friends on social media.


With the help of social media aggregation tools, you can collect user-generated content and embed it on your website. When you do so, you encourage more customers to post about your product. And it builds trust among your visitors when they see the feed.


When You Personalize The Interactions On Social Media


Social media allows brands to know their customers personally and interact with them. Your audience is spread across various social media platforms, and when you show your presence there, it makes a difference. 


Take out a specific amount of time every day from your schedule, and respond to the queries on social media regarding your business. It will help you give a personal touch and leave your customers satisfied.


When You Keep Things Quick And Easy


As time is passing, people’s attention span is reducing. Your website needs to be human-friendly and interactive to keep the visitors hooked for a longer time. 


By providing keyword searches and filters, you help visitors find what they want to buy. Some eCommerce sites have enabled the image search option; upload a picture of what you are looking for and find the same product quickly and easily. 

Giving Importance To Each Product Page


Keep your product descriptions crisp and easy to understand. It should be a reliable piece of information for the customer.


Lately, brands have started embedding user-generated content pictures of the product on the webpage. Visitors trust your brand when they see the real-life experiences of past customers.


 Ensuring Optimizing For Multiple Devices


With so many gadgets available in the market, you need to optimize your online presence for every device. From a PC to a smartphone or a tablet, you don’t know what the visitor might be using to visit your website.


This step is crucial to improve the customer experience and the quality of the conversations. More importantly, people often get frustrated in the process of navigating to your website if their particular device is not optimized.


Giving Your Customers A Post Shopping Experience


Your journey with the customer does not end after purchase but begins. Ask them for reviews, or encourage them to post about their experience on social media with the help of a user-generated content strategy.


When you give your customers a stage to provide their opinions, you don’t just make them happy. You also provide your potential customers valuable reviews and real-life experiences to trust you and choose whether or not to invest in your brand. 


Over To You


So we come to the end of this blog. These were a few points to help you understand the influence of shopping experience on eCommerce conversion rate.

The competition for eCommerce businesses will keep increasing. Your focus should be on keeping your customers satisfied because a happy customer means a happy business.

Best Instagram Tips to Generate Traffic and Sales

If you are hoping to utilize Instagram to produce traffic and drive business, at that point you should peruse this post for a glance at a portion of the top Instagram Tips: Using Stories in your Sales Funnel. We will discuss the various types of ways that you can utilize Instagram to make more clients and convert them into paying clients.  

Instagram Stories:

There are a large number of individuals who utilize this long-range informal communication site, so it makes sense that a considerable lot of them are hoping to showcase their items or administrations. The most ideal approach to do this is through Stories. You can send adherents of your record a progression of pictures and permit them to decide on which ones they like best. On the off chance that you send them a picture of an item or administration that they like and make them need to go out and get it, at that point you have changed over your adherent into a client and have made a decent deals channel.

Instagram Marketing:

You can likewise utilize the Stories highlight to make your own Instagram promoting campaign. If you have a very much planned record that is intriguing, helpful, and special, at that point you can begin constructing a fan base. When they like your record, they will probably follow you and utilize the person-to-person communication site to showcase your business. With an Instagram showcasing campaign, you can assemble a huge after of individuals who will be keen on your items and administrations.

Instagram Sponsored Stories:

Numerous organizations utilize Sponsored Stories to draw in new clients to their business. Indeed, some organizations pay somebody to post pictures of items or administrations for them. This is a simple method to drive business to an online business that might not have sufficient advertising cash to advertise on their website. By making a Sponsored Story that can draw in countless watchers, an organization can acquire a lot of traffic after some time and begin to change over this traffic into clients.

Instagram Marketing with Tags:

The same essential standard applies to Instagram Marketing with labels. Assuming you have a record that is profoundly identified with your business, it makes it a lot simpler to pull in peruses to your record without going through a huge load of cash advertising. For example, if you are an apparel business, you can label your image as “garments style.” These permits peruse to discover your record via looking for your business and seeing what sort of attire you sell.

Twitter Marketing:

Utilizing Stories related to Twitter can likewise attempt to make a fruitful Twitter campaign. Indeed, the Twitter clients who follow you will probably be presented with the photographs on your Instagram channel and are substantially more liable to become enthusiasts of your record. If you utilize this strategy, you can likewise build the amount of openness of your record to individuals who follow you. You ought to likewise make certain to routinely tweet about your record to keep individuals keen on the photos and the data you are sharing.

Instagram Tips:

The Instagram Tips above are only a few of the ways that you can utilize your profile and Instagram to make a decent deal pipe. On the off chance that you need to get familiar with how you can take this to the following level, at that point you should survey my site for more itemized data. You can utilize these tips related to a blog, pamphlet, or email list to assemble your high-changing over, exceptionally focused list. If you will contribute a tad of time, exertion, and cash, at that point this will get you a ton of focused clients and convert them into paying clients rapidly. Instagram is an incredible apparatus to use for your business just as Buy Instagram Followers is likewise a decent propensity for getting achievement in the existence of online media showcasing. Assuming you haven’t effectively exploited it, this article ought to kick you off on creating traffic and changing over that traffic into deals.

Add up to your Followers with Mindful Take on Instagram Story

Instagram Story is spreading the word for your business like anything. Whether you want to make your IG stories viral, up the counter of profile visits, or increase followers, everything is possible when you have a grip on the features offered by the application with Instagram Story Templates.

Things are not that easy…

Instagram users are not using the app smartly as they used to do before a year or two. Most people would go for low-key options – requesting relatives & known ones to promote their profile in their circle (just to gain followers by reference). This will seem irritating someday as not everyone is willing to help you genuinely.


Moreover, you’ll get tired of ‘begging’ for followers someday!

Why do you need to think seriously for real followers?

Real Followers = Potential Customers is the equation that works here. Let’s see how…

Flaunting a whopping follower’s counter and least engaged audience will make no sense. You should have the guts to showcase your products and services to like-minded followers and target audiences who are interested in what you sell and serve.

Watching your sales graph inclining is no less than a reward against the efforts you have made for your IG profile to look fancier than ever.

Understanding the trends & blending the same to increase followers is what you should master if you want IG to work for you.

7 Tips to ‘Whopping’ Increase Instagram Followers

You’re willing to do anything when it comes to increasing Instagram followers & before you get overwhelmed to use Instagram post template, here are the seven tips you should read first:

1. Outreach The Personalities In Limelight

You can see this as a shortcut to increase followers from the people or firm who already have a huge follower base. When you are promoted in their stories or their mention of “Follow this account for this” will make an impact. You’ll see your followers counter increasing in no time.

For instance, you can send your products as gifts to celebrities and attach a sticky requesting them to tag you in their story if they like the parcel. This will work like magic!

2. Don’t Forget #Hashtags & Location

Every next Instagram stories ideas will add the tip to use relevant #hashtags and location tag in your IG stories. An average IG story maker uses at least 3 hashtags and people add the location tag enthusiastically. Put some stress on “relevant” tags and use a popular location. This will help you appear in the explore section whenever a search is made for the hashtags or the location matching your story. When someone will visit your profile from your story, you may get a follower therefrom.

For instance, a handbag can be hash-tagged with #handbag #baglove #women #musthave as well as the account selling the same. Another example is posting a selfie in the story and tagging #selfie #goodhairday #besttime #lovingit and tagging the location is a great recipe to invite followers.

3. Throw Some Light On Instagram Stories Templates

Use Instagram story templates wisely. Neither too crowdy nor purposeless. Be picky with the templates you choose and take care that it matches with the color palette of your product, service, or whatever you post. Professional templates will make your followers go ‘wow’ as they will seem uniform and complimentary with the posts in your feed. You can do this easily using PhotoADKing.

4. Instagram Story Ads – Oh Yes!

Needless to mention that you can set ad campaigns just for the sake of increasing Instagram followers. This can be done using Instagram Story Ads and youtube thumbnail wherein users can swipe up to land on your profile and have a check on what you are up to and follow your account if they like. Online Youtube thumbnail maker helps you to create your own stunning custom youtube video thumbnail image easily, no design skills necessary, and easily download the high-quality images. Some IG stories are intended to drive followers while some are for increasing sales, both ways, it’s your win-win condition.

5. Remain In The Eyes Of Users

Keep your story publishing frequency such that the users don’t feel irritated checking your stories and your purpose is also fulfilled successfully. Make a schedule to post stories at frequent intervals during peak active hours of your target audience. You will be surprised to learn that people sometimes unfollow the accounts which are inactive or are less appearing in stories.

6. Showcase Instagram Stories Ideas as Highlights

Make sure that your Instagram Stories Ideas remain forever with your account even after 24 hours. You can do this by adding stories to highlights. Whenever any user visits your profile in the future, they may check highlights to have a glimpse of your work and when you have customized highlight covers, they will be compelled to see what’s inside. That’s a follower coming your way, isn’t it!

7. Hide Extra Details Without Fail

You should decide the central attraction element of your story and prevent the extra elements like hashtags, GIFs, stickers or anything else from bartering attention. Using lumps of hashtags or crowding stories with too much text will not make users stop by but make them feel irritated instead.

What you should do is minimize the details which are intended to grab the least attention or are included for some other purpose. Popping or enlarged hashtags, text, GIFs, etc will make Instagram story templates look uglier.

Instagram Story has a lot more for us to try out & gaining followers through it is a priceless achievement anybody would cherish. You would love to do it with PhotoADKing Instagram Story Maker & see followers coming your way.

Don’t forget to share your thoughts in the comments and do let us know if you have any addition to this read.

Best hashtags for Instagram. How to identify them?

Hashtags are an ideal complement that must be taken into account in our posts. This means that they are not going to solve our lives by themselves since if the post we make does not have valuable content, the hashtag will be useless. However, used well they can enhance the reach of any publication. Hashtags work very well in entertainment, humor, personal growth accounts or in posts that tend to have many interactions due to their topic. Well, we are going to give you some tips to find the best hashtags for Instagram.

Tips to find the best hashtags for Instagram

Number of recommended hashtags in posts

Instagram allows you to include up to thirty hashtags per post. Normally it is not advisable to use all of them. According to the experts, the recommended amount would range between 6 and 12. Although it may seem that by including many more we will have more visibility, this is not always the case. Excessive use can cause problems in simultaneous positioning. That is, our publications may not appear to prevent them from being repeated when a user scrolls on their device.

Type of hashtags to use

We could classify them into two specific topics, the theme and the scope . Absolutely all the hashtags that are used in the publications have to be closely linked to the theme of our content on Instagram. This means that if we have a soccer account, we should not use a hashtag unrelated to that topic. And if we talk about the scope, we must select the types of hashtags determined as small, medium and semi-large. To carry out a study of the scope of the hashtags that we are looking for, it is recommended to open an excel sheet and include a long list of hashtags to divide them into several columns and check which are the most and least searched

Finding the best hashtags for Instagram

The first thing to do is open the application and in the header, you will see the symbol of the pound sign “#” that will help us find out what is being talked about related to our theme. We will see all the number of publications that we can include in our excel and search for the related hashtags to clarify them in our columns and analyze in which we can position ourselves.

Convert our Instagram account into a business account

One very important thing to keep in mind is that we are not going to position the hashtag as such, but the publication that carries that hashtag. To convert our personal account into a commercial one, it is as easy as going to the configuration / account / change to the professional account option. Once we have our business account, we can go to our publications and see the statistics where the people who have been reached by those hashtags will be shown, as well as the number of users who have saved or liked it.

SEO tricks with the best hashtags for Instagram

If we wonder if SEO can be done on Instagram, the answer is yes. We are going to cite and analyze the algorithms that the social network offers us: Search algorithm, search algorithm-hashtag, search-user algorithm and search algorithm by place.

Search algorithm

We wonder how we can get certain photos or videos. Well, this is based on some determining factors on which the search algorithm depends and that we must know.

  • Content already viewed . The fact of having seen, for example, in a week some videos from Instagram about “how to do something.”
  • Hashtags we have searched for . We will see publications that include the hashtags that we have previously searched for.
  • Accounts we have searched. If we have been following an account on a topic that attracts us, recommended accounts to follow will appear on that same topic.
  • The content we’ve been browsing. If a person we know has uploaded a post tagging another person whom we have clicked on, posts from that tagged person may appear.
  • Accounts with which we have interacted. Those accounts to which we have given alike, a comment, etc.

Search algorithm-hashtag

We have to understand one of the great keys of Instagram: When we upload a publication, the platform shows it to a small percentage of our followers. Depending on how this percentage of followers responds, Instagram will show it to a higher percentage of followers and so on. Therefore, if our content is good and generates a lot of interaction, each time we will have more reach in that publication and in subsequent ones. If our content is not good and we are generating more and more publications with which people do not interact, the reach will decrease as is logical. So, what is the formula for success to position our hashtags?

Average engagement time + average post engagement + average response time

Here we can include the search algorithm by the place because the formula on which its positioning depends is exactly the same as that of hashtags.

Read more: Instagram Stories Guide for 2021

Search-user algorithm

Here, various positioning factors depend on this algorithm.

  • Verified accounts. If we imagine that there are two accounts that can be called with a similar name, the one that has many followers with respect to the other account with a very similar name will always appear before as recommended.
  • Accounts already searched. When we search for an account, we will see that they appear at the top in the ‘search’ of users.
  • Accounts already browsed. It is exactly the same as with the previous algorithm.
  • Accounts connected by direct message. If we have been talking to a person actively, we will see how they will start to appear at the top of the ‘search’ of users.
  • Accounts with previous interaction. It is exactly the same that happens when we interact with the first algorithm of verified accounts and accounts connected by direct message, mentioned here.

Instagram Features that Can Help You in Instagram Marketing

Instagram has added several features that help advertisers since its launch, including paid ad features and organic content. Let’s take a look at some of Instagram’s most valuable features for marketers.


The Stories feature one of the most recent additions to Instagram. Users can add video clips to a post, which is viewable for 24 hours until it vanishes.

Under the 24-hour cycle, you can watch Story content as many times as you want.

In the feeds of your followers, stories appear as small circles at the end.

Businesses may use shoppable tags to tag their items in images. If you show a model running in your brand’s running shoes, for example, you will order the shoes so that people would go straight to the product page and buy them. You can also use Buy Instagram Likes Australia features to further market the products to a vast population.

Businesses can now tag items inside Stories, too. This is a fantastic way to show off your product(s) in motion or user-generated content. Consider the impact of using a tag on your product to share one of your customers’ stories with your own story.

Video Feature

You’re probably familiar with Instagram Video posts, which are similar to average photo posts but allow for up to 60 seconds of video. Before sharing the message, you can apply a filter, write a caption, and tag your location.

This is critical for brands hoping to benefit from Instagram’s new algorithm, which measures user interest in posts to decide whether or not to display them (more on this below).

Instagram TV

Instagram TV is an Instagram app that allows users to upload videos of up to an hour in length, similar to a TV show.

This is excellent news for video content makers, as video marketing is one of the fastest-growing content marketing trends, with over 80% of companies using it.

Marketers may use IGTV to share longer video content with the added benefit of users being alerted when posting a new video.

Instagram Live

Instagram’s algorithm is known for rewarding accounts that use all of the platform’s tools, so if you haven’t tried Live yet, do so right now. When you go Live, your Instagram Stories are moved to the front of the queue and appear on your followers’ feeds. The app notifies your followers that you’ve gone Live by sending them a push update. You should also have a large number of follower, and for this, you can use services like buy followers australia

Link to Your Website

This feature enables your website visitors to directly access your Instagram feed from any web page, allows you to incorporate “shoppable Instagram” capabilities with your current eCommerce sales and fulfilment systems, and improves Instagram operation.

Push Notification

Push notifications can be used by Instagram advertisers to keep users interested and returning to their content.

Though this will necessitate a lot of clever marketing, it’s a good idea to remind your followers to sign up for push notifications for your feed.


Interestingly, Instagram is a visual medium, as we just stated. However, this does not excuse you from paying attention to your captions. The voice of your company is just as important as its appearance. It, like your visuals, should be consistent across posts.

Because Instagram captions can be up to 2,200 characters long, you can use them for anything from a quick pun to detailed storytelling. Only the first two lines of text appear in the news feed if you don’t tap any more.

Because people scan captions rather than reading them thoroughly, the first two lines should contain as much information as possible.


Hashtags are a great way to make your content more visible and discoverable.

In an Instagram post, you can use up to 30 hashtags. But, realistically, that is probably not something you want to do.

Each post should have between five and nine hashtags. More than that may appear to be hashtag stuffing, a spammy tactic that will annoy your followers. Worse, if you use hashtags that are irrelevant or repetitive, users may choose to ignore your content for that tag. But you can use features like buy instagram followers australia for the best results for your Instagram page.

Why Will Instagram Take Over Facebook?

People have reported earlier this year on groundbreaking new data from Edison Research, which revealed that Facebook use had fallen for the first time in history. Though Facebook’s popularity dwindled, Instagram grew in popularity, according to the same report.

That is not an accident, and it is not going to improve anytime soon. In reality, I believe that by 2023, Instagram would have surpassed Facebook as the most successful social media site in the United States.

User Friendly

It’s no wonder that Instagram is a better mobile experience than Facebook, given that it was a mobile-only site for many years and has a smaller range of content styles. In this regard, Facebook has come a long way, but Instagram is designed for mobile devices. That is why services like Buy Instagram Followers uk work well on Instagram

Story Feature

This is not surprising, given that Instagram is where Zuckerberg and his team first implemented the “stories” feature, which Snapchat inspired. Facebook now has its posts, but the interface link between Facebook News Feed and Facebook Stories is still hazy and shaky.

Instagram is Trending

According to Edison’s Infinite Dial report, Facebook use among Americans, aged 12 to 34 dropped sharply between 2017 and 2018, while Instagram and Snapchat use increased.

More Inviting

Attempts at direct commerce on Facebook have been made several times, with mixed results.

However, Instagram commerce is so closely integrated into the experience that it feels like a mere extension of the site. I’ve purchased several items on Instagram, and the targeting algorithm is exceptionally sophisticated.

For both consumers and advertisers, the experience is only going to increase. Instagram also revealed that they are carrying out in-app purchases, which means you can buy directly from a picture without leaving Instagram and going to a website. Instagram will be transformed into a product commerce powerhouse as a result of this. But having a good number of followers would be critical, and Buy Instagram Followers uk is a good starting point.

Brand Marketing is Easier

From a marketing standpoint, Facebook’s News Feed display algorithm’s frequent improvements make an organic reach for company posts increasingly tricky (some say futile). In contrast, while Instagram makes improvements, they are less draconian, and brand/user coexistence is far more vital on Instagram overall.

On Instagram, there are a lot of brands whose content is delightful to see. That isn’t always the case for brand Facebook messages.

Better Reachability

It’s easier to find the content you want on Instagram because of the intense focus on hashtags from the start and the everyday use of five to twenty of them in posts. Publishers have flooded the hashtag system and gamed the system to get their content “found” on the site.

Positive Vibes

I do not deny that there are trolls and misanthropes on Instagram. But, in contrast to Facebook, where even the most mundane of posts can devolve into a politics-laden, us versus them food battle, the conversation (as it were) on Instagram feels more consistently optimistic and uplifting, at least to me.

Of course, positivity isn’t enough for Instagram to surpass Facebook in terms of popularity. However, social media is meant to be enjoyable. It’s intended to be a get-away. In most cases, it’s not meant to be where you challenge your ghosts or accusers.

Now, whether all of the perfect images on Instagram make you feel better or worse about yourself is currently the topic of a lot of academic analysis. Still, at the very least, you won’t have too many people shouting at you in the comments section. Also, services like Buy Real Instagram Followers Uk would help develop a positive community to your Instagram profile.

Instagram Messenger vs Facebook Messenger

Facebook Messenger is a resounding success. Messenger, driven by bots and talk, is perhaps the best real estate for branded interactions right now, with adoption soaring (including from Convince & Convert partners like Intercom and ICUC).

Instagram chat/messaging, on the other hand, can do at least some of what Facebook Messenger can and the gap is shrinking, as video chat is coming to Instagram soon.


Facebook remains a behemoth, and it is the only social networking site that comes close to ubiquity. But, in my opinion, Instagram is becoming a BETTER social network. If this pattern continues, Instagram could surpass Facebook as the most popular social media site in the United States by 2020.

Tips To Outline An Effective Marketing Plan

Do you update your businesses’ marketing strategy from time to time? If not, you should start doing it. Review your marketing plan annually helps keep your marketing strategies up to date and in sync with the marketing trends. A skilled digital marketing agency in Delhi can help with deciding what to include in your marketing and help you update it.

Whether you are a B2B business or a B2C business, a good marketing strategy is essential for all types of business to thrive. To create a great marketing strategy you need to factor into consideration a number of things starting from your targeted audience to how big your digital presence is, etc. Here are some elements you need to include in your marketing plan to make it an effective one.


Business Summary

This is nothing but a short summary of what your business is all about. This includes information like the name of your company, the location, the mission statement, and all such relevant information. Include the SWOT analysis in the business summary as well. The SWOT analysis is nothing but your business’ strengths, weaknesses, opportunities, and potential threats. Be patient while creating the SWOT analysis as you will develop this over time as you conduct the market research. To begin the marketing plan outline create a short business summary and then move forward with other elements.


Segment The Goals

In the next step, create a business initiative to segment the goals of each individual department in your business. Also, keep in mind that this is not a business plan so do not involve any big-pictures initiatives of your company, rather simply focus on the goals and objectives that are specific to marketing only.


Conduct A Customer Research

This is basic market research that helps with the marketing of your business. If you have already conducted market research then this step will become much research. In this step, you will carry out a customer analysis to identify the customers’ age, location, personal challenges, and goals that your business can help tackle. This gives you a more concrete idea of your targeted audience and thus makes marketing much easier.


Competitor Analysis

This is one of the most integral parts of creating an effective marketing strategy.  While creating an outline for the marketing strategy, you should also identify who your competition is. Taking a look at what they do well to get a competitive edge in the mass market and what are the gaps in their strategy that you can fill. Analyzing this can help you create an efficient marketing strategy.


The Seven P’s

Now create a rough marketing strategy that defines how your business will approach the targeted market. This section includes the seven P’s of marketing that is, product, price, place, promotion, people, process, and physical evidence. This will be the foundation on which the entire marketing will be done.


The Budget

The budget is an integral part of your marketing plan, but do not confuse this budget with the product price or any other financials. This budget here is the budget allotted for the marketing of your product. the marketing budget can include outsourcing costs, paid promotions, marketing software, and marketing events, etc.


Marketing Channels

Lastly, you need to include a list of channels through which you will carry out the marketing of your products. While you can promote your product using your own website, but you will also need to take the help of other channels to reach a wider audience base. Social media is a great platform for marketing your business, you can make use of different social media channels based on what your targeted audience uses most. Hire a social media agency to help you with social media marketing and make use of different social channels to leverage your products and services. Businesses with extensive social presence have a competitive edge in the market over others.