Blog Masonry

parvinder published in SEO

What is Digital Marketing, Income, Career – Beginners Guide

Marketing

In simple words, digital marketing is a branch of marketing that uses the internet and electronic channels to promote the product and services.

Some of them are promoting through e-mail, social media, youtube advertising, and advertising on the website, etc. In recent years, there is a huge leap in internet users.

Almost all people around the World access internet which creates the opportunity for the brand to connect to their audience. Here digital marketing comes in the role.

Digital Marketing

In this era of cut-throat competition in every market, it is not easily possible to survive without advertising your product. It is also essential to have the Right marketing strategy.

Digital Marketing has the potential to reach and promote the product or services to a large audience. The job of a Digital Marketer is to engage with people in the digital space and present the intended product or services to the Right Audience with the right information and message.

Moreover, one benefit of digital marketing is that brands can promote their product to a large audience which is not possible in traditional marketing.

As it is based on digital technologies that make it highly volatile and dynamic because of rapid changes in digital technologies, a Digital Marketer has to keep himself aware of new changes in technologies.

Some of the digital marketing channels allow two-way communication like Facebook, Youtube sponsorship, and Instagram, etc which enables the targeted customers to share their opinion, thought, and experiences.

This two-way communication modal allows the brand to receive feedback about the product or services and build a strong customer support service.

Another benefit of digital marketing is that the brand can analyze the results of different marketing channels and change and direct its strategy accordingly.

Types of Digital Marketing

  • Internet-Based Digital Marketing
  1. Affiliate marketing
  2. E-mail marketing
  3. Social media marketing
  4. Influencer marketing
  5. Search engine optimization
  6. Search engine marketing
  7. Content marketing
  8. Website advertising
  • Non-Internet Based Digital Marketing
  1. Television marketing
  2. Radio marketing
  3. Mobile marketing through SMS and call

How much do digital marketing people earn?

It totally depends upon your creative skills and hardwork. Along with these, experience also plays a crucial role in bringing revenue for you. People providing Digital marketing services are often working as independent people.

If you are passionate about digital marketing, you can make lakhs in a month. On the other side, there are many people who earn around 20000 per month from digital marketing. So your skills and knowledge decide your income.

Career

As Digital Marketing will be the leading advertising modal in the future, everyone is rushing towards it. On the other side, it is creating employment opportunities for people.

People with sound knowledge of digital marketing are paid a good amount of salary. Digital Marketing, being a large space requires different digital marketers specializing in various job roles of digital marketing. Some of the roles are as follows.

Digital Marketing Manager

A Digital Marketing Manager must have knowledge and skills to manage various digital marketing functions such as SEO, SEM, e-mail marketing, and social media marketing, etc.

His job profile includes managing the budget for a campaign and spending them effectively. He is responsible for the execution of the marketing campaign.

He takes decisions regarding areas and volume to be targeted. In the end, he has to make a report on the performance of the campaign.

SEO specialist

The most crucial role in digital marketing is SEO specialist. Without an SEO specialist, it is almost impossible to successfully implement a marketing campaign. He is the person responsible for reaching a campaign effectively to the right audience.

The job profile of an SEO specialist requires good knowledge of ranking algorithms and SEO tools like google analytics, Similerweb, Search console, and SEMrush, etc.

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rachelivy published in Technology

Choosing a HIPAA compliant messaging app and why it matters

The total global mobile health (mHealth) market is predicted to reach nearly 100 billion U.S. dollars in 2021. That would be a fivefold increase from around 21 billion dollars in 2016.

Therefore, it is clear that healthcare messaging needs to be HIPAA compliant to ensure that sensitive data like Protected Health Information (PHI) is protected while in transit. In this article, we will explore the best HIPAA-compliant text messaging apps, what some of their key features are, their pricing available, as well as look at how to go about choosing a HIPAA-compliant secure texting app for healthcare.

 

The 5 best HIPAA compliant messaging apps – A feature-wise comparison

Healthcare apps with messaging features are many, but, here is a list of the best HIPAA-compliant texting apps available today that provide the best support for both patients and doctors alike.

 

1)      OhMD: Transparent and Affordable Pricing

 

OhMD claims to be the simplest way for healthcare providers and patients to communicate and they are justified in making this claim. With a user base of over 30000 healthcare professionals, they have the numbers to back them up.

OhMD is a HIPAA-compliant platform that provides patient communication, video consults, appointment reminders, and a host of other features. All of this without even needing the patient to download an app!

Their unique two-way communication system allows the patient to access a link right from their text messages that open up a video conference on their browser. Considering all information is secure in a HIPAA-compliant messaging system, this makes it a very good option for both healthcare providers and patients alike.

                                                  

Some of their features are:

·       Over 50 EHR integrations

·       Easy User Management

·       Appointment Scheduling

·       No App needed for patients

OhMD’s plans come at very affordable rates as well. The Basic plan is free to use, and they have two more: Plus (at $7 per user, per month) and Reach (which needs users to reach out to their sales team).

2)      TigerConnect: A Comprehensive Solution

Named a Category Leader in 2021 in telemedicine apps, TigerConnect is a comprehensive HIPAA-compliant chat software that can be used across the desktop and as a phone app.

 

It uses 256-bit AES encryption to send messages. No one may copy, paste, or forward these communications for extra protection. Physical precautions such as biometric measures, backup generators, and cooling systems are included in their data center security features. They’re also SAS 70 Type II certified, and they’re encrypted at rest using AES 256-bit encryption.

According to their website, some of their unique features are:

·       They are HITRUST certified

·       It allows for one-to-one or group messaging features like chat rooms that are HIPAA compliant.

·       Priority messaging feature that puts high-priority messages at the top of the recipients’ inboxes.

·       Message recall function

·       Secure attachments

TigerConnect’s pricing is available on request.

                              

3)      Providertech: Innovative and Making News

Providerteach has been making waves in the secure medical messaging app space. In 2019, they were featured by HOP (Health Outreach Partners) as an innovative outreach practice leveraging technology to create trusting relationships, ensure access to health care, and improve self-management of care for vulnerable populations.

Providertech is also HITRUST certified and their secure, healthcare communication app is not only a HIPAA-compliant messenger but also adheres to the HITRUST CSF Assurance Program requirements for security.

In addition, some features they offer, among others, are:

·       Speedy delivery of test results to patients electronically

·       Vaccine Management

·       Population outreach

·       Real-time but HIPAA secure messaging

Providertech’s pricing is available on request.

 

4)      Halo Health: Early player but still relevant

Founded in 2014, Halo Health was one of the first cloud-based HIPAA-compliant chat systems that were implemented. They are hosted by Amazon web services and have continued to bring about improvements by providing avenues to improve clinical collaboration, and communication between patients and healthcare providers and thereby improving patient outcomes.

Their customers range from independent clinics to large healthcare providers looking to automate and streamline their processes without compromising on patient communication and outcomes. Their chat solutions are also HIPAA compliant and they have more than 20000 users on their platform.

                                

Some of their features are:

·       It allows for audio and video conferencing

·       Has discussion forums available

·       Tracks No-Shows for easier scheduling

·       Sends out automated appointment reminders

·       Their entire platform is HIPAA compliant

·       Has the ability to send messages tailored to the recipients for example to doctors vs nurses

Pricing for Halo Health can be obtained by contacting them directly.

5)      Spok: Seamless Interoperability

Spok’s main USP is its interoperability. With its ability to integrate with most EHR and clinical systems, it offers seamless integration. In addition, with its HIPAA-compliant chat options, there is a very good reason it makes it to the list of the best apps for HIPAA-compliant text messaging apps.

Some of the features that Spok provides are:

·       A full audit trail of messages

·       Sent and read receipts of messages

·       On-Call Scheduling

·       Sharing clinical diagnostic results quickly and efficiently

 

One of the most unique features that Spok offers is its DPE (Device Preference Engine). This feature enables Spok to match the priority of messages to the preferred device of the user, thereby ensuring that users have access to the highest priority messages earliest. For example, if someone has selected their smartphone as the device they have the most immediate access to, the highest priority messages are sent to their smartphone whereas something that is not so urgent will be sent to their other device to be accessed later. This way, it prevents information overload as well as overcrowding of the preferred device.

Spok’s pricing is also available on getting in touch with them.

How to select a HIPAA-compliant messaging app

While these options are the best available, you might decide to go with another option or need some pointers to select the one that you might want to use for your business. We have put together a few pointers to consider.

–          Consider HIPAA compliance messaging app and other security certifications

–          Ensure implementation of adequate quality controls

–          Assess the list of all features that suit your business

Takeaways:

Covid-19 has made access to healthcare using virtual means even more critical than it was before. In addition, with strained resources, it has become essential to use resources optimally so that healthcare providers can focus on what they do best: taking care of people’s health. Virtual texting apps go a long way in helping this objective. However, considering PHI and other compliance factors around healthcare, it is imperative that not just any solution be used. Instead, using a HIPAA-compliant messaging system will make such interactions not only easier but also secure, adhering to protocols.

 

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logan21 published in automobile

Riding Lawn Mower for Hills

Hilly areas stood very important in terms of tourism. Many countries in the world are naturally blessed to have hills and mountains within. Tourists from all over the world tend to arrange tours to such places. Most of the areas remain covered in the winter with the snow but when it comes to summer, summers are awesome there in such areas. When the snow melts in summer, the grass starts growing. These commercial grassy lawns need to be managed by the concerned authorities. There remains a dire need to cut the unwanted grass and weeds to attract the maximum visitors.

In the hilly areas, it is hard enough to deal with the unwanted grass and herbs very easily in the hilly areas as compared to those of smooth areas. When it comes to dealing with the grass, impeccably strong machinery is needed to manage the grassy lawns. Looking into this commercial concern, technology is raised with multiple effective solutions in the form of riding lawnmowers.

Here we will introduce you to the best riding lawn mowers for hills that will help you maneuver the grassy lawns in hilly areas. The niche for these mowers is commercial landowners and government authorities in the hilly areas.

Ariens 42″ Riding Lawnmower (Best Riding Lawnmower For Hills)

Ariens IKON 915222 is a well-reputed company in the field of daily life solutions. It is a zero turn mower, impeccably manufactured and assembled by Ariens. It uses a very reliable material in its composition which declares it a lion of hills.

Key Features

  • Fuel capacity 2.8 gallon
  • 11-gauge fabricated steel
  • Powerful 22 hp Kohler engine
  • Ground speed forward/reverse (7mph/3mph)
  • Dial-operated cutting height selection with 13 positions
  • Not available for sale in California
  • High-back padded seat and armrests
  • 16-inch short-radius power steering

Ariens IKON 915222 is a riding a lawnmower strengthened with a powerful 22-HP Kohler Engine. Kohler is considered one of the most reliable producers of gasoline engines. Installation of a powerful engine allows you to maneuver the lawn in both forward and reverse directions at its maximum. For the sake of better performance in the hilly areas, it was destined to come up with durable material. So that, it can withstand all the physical environments efficiently.

Fuel capacity of Ariens IKON 915222 is measured to be 2.8 gallons which is the optimum storage for the mowers. As it gives cutting to the lawn in both forward and reverse running. It comes with a speed of 7 mph in the forward direction and 3 mph in the backward direction. Due to its gasoline-oriented operations, it is banned in some states of the USA like California and many others.

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