Business

Rahul Jalthar published in Business

🔍 Why Good Salespeople Don’t Just Say “Try My Product”

Try our Product

Stop Saying “Just Try our Product” – It Doesn’t Work Anymore

Every week, I get messages from salespeople who’ve seen the products I deal with. Their first line?

“We also have the same model. Buy a sample and test it.”

Or they say:

“Try our product. Our quality is good.”

That’s it. That’s their pitch.

But here’s the truth: buyers don’t change suppliers just because someone else claims to have a similar product.

Changing a Supplier Is a Big Decision

Let me make this clear:
No business owner or sourcing manager wakes up thinking, “Let me try a new supplier today.”
It doesn’t happen.

Here’s when we even think about changing a supplier:

  • The current supplier is delivering bad quality
  • There are frequent complaints from end customers
  • The supplier has a rude or careless attitude
  • Orders are always delayed
  • The price is too high with no added value
  • The supplier’s issues are hurting our business or reputation

Otherwise, why would we risk changing a smooth-running system? Peace of mind in business is priceless.

Salespeople Are Missing the Point

Most sales reps don’t try to understand what the client really needs.
They don’t bother to ask:

  • What is working well with your current supplier?
  • What are the problems you’re facing?
  • What are your goals with this product?
  • How do you define “good quality”?

They jump straight to selling without listening.

And when they don’t even know the buyer’s pain points…
How can they offer a real solution?

“Good Quality” Is Not a Sales Strategy

Every supplier says the same thing:

“Our quality is good.”

But here’s the problem:

Saying “my product is good” is like saying “I’m a good person.”
It means nothing without proof.

If You Want to Win the Client, Do This Instead:

1. Understand Their Business Deeply

Before you pitch anything, do your homework.

  • What industry is the client in?
  • What type of clients do they serve?
  • What is their product positioning—premium, mid-range, or budget?

If you don’t know this, your pitch will always sound generic and weak.

2. Learn About Their Current Supplier

Ask smart questions:

  • What’s going well with your current supplier?
  • What challenges are you facing lately?
  • Are there areas where you want better performance?

This opens the door for meaningful conversation.

3. Present Specific Advantages of Your Product

Not general claims. Be clear and sharp.

Say things like:

  • “Our model offers 10% higher energy efficiency, which reduces heating.”
  • “We can guarantee 20-day lead times, even in peak season.”
  • “We offer real-time production tracking with photo/video updates.”

Now you’re showing value. Now you’re giving the client a reason to think.

4. Give Logical Reasons to Try You

Saying “Try a sample” isn’t enough.
Say why they should try your sample.

Example:

“Your current model has a 15% complaint rate in the field. Our model uses a different cell technology which cuts that in half. I can show you test data.”

This makes the offer relevant, not random.

5. Make It Low Risk for the Buyer

Help them feel safe:

  • Offer small trial orders
  • Provide warranty support
  • Show case studies
  • Be available and responsive

When a client knows they won’t be left hanging, they’re more willing to listen.

6. Samples Cost Time, Money, and Trust

Salespeople often say:

“Just try our product’s sample.”

But they forget one thing:
It’s not free for the buyer.

When a client agrees to test a sample, they must:

  • Pay for the product
  • Pay for international shipping
  • Pay customs duty and tax
  • Spend time testing
  • Take attention away from current work
  • Risk internal conflict if the trial goes wrong

All this, just because someone says “our quality is good”?

Why should they trust you that easily?

Clients are careful because they’ve been burned before—fake specs, over-promising, poor follow-up, no after-sales support.

So if you’re not giving a strong reason, a real advantage, and clear value, they won’t waste time and money.

Relationships Drive Business – Not Just Products

In this industry, people work with people.
If the client and their current supplier have a good relationship, you must respect that.

Don’t try to break it. Instead, position yourself as a better choice if things ever go wrong.
Be professional. Be patient. Be ready.

Final Thoughts

📌 A client will never change suppliers just because your sample “looks similar.”
📌 They’ll only change when they feel something is missing—and you can clearly show how you’ll fill that gap.
đź“Ś The key is: Learn. Listen. Understand. Solve. Then Sell.

Let’s Redefine Sales

Don’t be another “me too” supplier.
Be the partner who studies the client’s business like it’s your own.
That’s how you win real, long-term, profitable deals.

  • no reactions
0
0 Share
Rahul Jalthar published in Business

Why Dealing With a Company That Neglects Its Sales Team Is a Risk to You

Sales Team

Behind Every Bad Client Experience Is a Poorly Trained Sales Team: Imagine this: you approach a company expecting professional advice, timely communication, and clear solutions. Instead, you get confusion, vague responses, and poor follow-through.

That’s not just bad luck—it’s often the result of a company that doesn’t invest in training its sales team.

And the consequences aren’t limited to the company itself. As a client, you’re the one who ends up paying the price—sometimes quite literally.

Salespeople Represent the Company’s Soul

Sales teams are the bridge between a company and its customers. They carry the brand’s message, solve problems, and guide clients toward the right solutions. If this bridge is weak, everything else crumbles.

When a company refuses to invest in training its sales team, it’s not just neglecting employees—it’s failing its customers.

Untrained or undertrained salespeople can:

  • Give inaccurate product information
  • Misunderstand client needs
  • Fail to manage expectations
  • Overpromise and underdeliver
  • Miss crucial follow-ups

This results in frustration, wasted time, and poor ROI for clients who came in good faith expecting professionalism.

It’s Too Risky to Deal With Such Companies

Let’s be blunt: working with a company that ignores sales training is risky business.

Clients often end up:

  • Making wrong purchases
  • Suffering implementation delays
  • Receiving inadequate post-sale support
  • Being passed around between confused staff

The stakes are especially high in industries like energy, technology, engineering, and international trade, where every decision involves serious investment.

A single poor interaction with an untrained salesperson can cause financial loss, project delays, and deep regret.
When sales teams aren’t educated, confident, or empowered, they can unintentionally burn the very hands that feed the company—the clients.

The Real Problem: A Lack of Trust and Vision

You might wonder why some companies would avoid investing in their most critical team.

Here’s the harsh truth: they’re afraid.
Afraid that if they train their salespeople, they’ll leave.

This reveals a deeper issue:

  • A culture of fear, not empowerment
  • A mindset focused on costs, not growth
  • No strategy for employee retention
  • Lack of confidence in their own leadership

A company that doesn’t trust its people enough to develop them simply doesn’t trust itself. That kind of leadership is short-term, reactive, and harmful.

A Cost-Cutting Mindset That Backfires

It always starts with budget cuts:

  • “We can’t afford training right now.”
  • “They’ll figure it out on the job.”
  • “What if they leave after getting trained?”

What happens next?

  • Miscommunication with clients
  • Loss of credibility
  • Reduced repeat business
  • Internal blame games
  • Stagnant or declining sales

This mindset doesn’t save money. It costs more in the long run by damaging brand reputation and client relationships.

Clients Want Experts, Not Guesswork

As a client, you should expect expert guidance, not guesswork.

Would you trust a surgeon who never updated their skills?
Then why trust a company whose salespeople aren’t trained to understand your needs, products, or goals?

Clients deserve:

  • Clear, accurate information
  • Timely and professional communication
  • Transparent sales processes
  • Honest recommendations
  • Post-sale accountability

Only companies that invest in their people can offer these consistently.

What Smart Companies Do Differently

Forward-thinking companies understand that investing in people drives client satisfaction and revenue. They:

  • Train their teams regularly
  • Equip staff with the right tools and product knowledge
  • Celebrate learning and improvement
  • Build loyalty through respect and development
  • Create consistency across every touchpoint

This culture shows. Clients feel it from the very first interaction.

Final Thoughts: Be Cautious Who You Work With

In today’s fast-paced and competitive world, clients must be more selective than ever.

Don’t be blinded by fancy presentations or discounted prices.
Ask yourself:

  • Does this company seem to invest in its people?
  • Do the salespeople know what they’re talking about?
  • Do I feel supported and understood?

If not, walk away. You’re not just buying a product—you’re entering a relationship.

And trust is built on training, communication, and leadership.

  • no reactions
0
0 Share
Rahul Jalthar published in Business, Relationship, Sales & Marketing

🔥 11 Common Sales Mistakes New Salespeople Make — And How to Avoid Them

Common Sales Mistakes

Why do most new salespeople fail? It’s usually not because of a lack of opportunities—but because of basic, preventable sales mistakes.

Whether you’re just starting your sales journey or leading a team, avoiding these common sales mistakes is crucial. In this post, we’ll explore the biggest reasons why many new or unprofessional salespeople fail, and how to turn those errors into winning habits that boost sales performance.

1. Poor Client Greetings – A Bad Start

A weak or cold greeting is one of the first mistakes new salespeople make.

What’s the Sales Mistake?

Jumping into a sales pitch without a proper greeting or polite introduction. It shows a lack of people skills and professionalism.

How to Sell Effectively:

Always greet the client warmly, use their name, thank them for their time, and make the opening positive. This simple move sets the tone for trust.

2. Not Asking About the Client’s Business

One of the worst bad sales techniques is not understanding who you’re selling to.

Common Sales Mistake:

Failing to ask the client about their company, products, problems, or goals.

Sales Tip:

Ask thoughtful questions like:

  • What products do you currently use?
  • What’s your biggest sourcing challenge?
  • Who are your main customers?

Salespeople who ask smart questions close smarter deals.

3. No Research Before the Meeting

This is one of the most damaging sales mistakes to avoid.

Mistake:

Walking into a sales call or sending emails without researching the client’s company, website, or product range.

Fix:

Spend 15–30 minutes researching. Use tools like LinkedIn, the company website, or even Google Translate if there’s a language barrier. Knowing your client = earning their trust.

4. Can’t Promote Their Own Company

Just saying “We are factory, good price” is not a sales strategy. It’s a red flag.

Unprofessional Salesperson Habit:

They don’t know how to express their company’s unique value proposition.

Solution:

Learn to explain:

  • What makes your company reliable?
  • What certifications do you hold?
  • How are your products different?

This is a key part of sales training for new salespeople.

5. Never Highlight Product Advantages

Common Sales Mistake:

New reps forget to compare their products to competitors or show how they’re better than what the client is already using.

Fix:

Highlight benefits like:

  • Better quality
  • Faster delivery
  • Lower return rates
  • Customization options

This helps clients clearly understand why switching to your product is worth it.

6. Don’t Understand Their Own Product

Yes, it still happens. One of the most damaging unprofessional salesperson habits is not knowing the products they’re trying to sell.

Mistake:

They can’t explain the product’s features, benefits, or technical specifications.

Sales Tip:

Master your product. Know the advantages and limitations. Be ready to teach the client and answer questions confidently.

7. Know Nothing About Competitors

If the client knows your competitor better than you do—you’re already losing.

Common Sales Mistake:

Ignoring the competition or pretending they don’t exist.

How to Improve Sales Performance:

Study your top competitors. Know their pricing, quality, delivery times, and key selling points. Use that knowledge to position your offer more effectively.

8. Lazy Selling – Just Sending a Catalogue

Common Sales Mistake:

Sending a PDF and saying “Please check, let me know if you need anything.”

This is the definition of bad sales technique.

Fix:

Send the catalogue with personalized suggestions.

For example:
“Based on your market, I suggest looking at Model A, C, and D on pages 3–5. I can also send samples and pricing if you’re interested.”

This builds relevance and trust.

9. Weak or Negative Language

“If you need anything, contact us.”

These words show lack of confidence and motivation.

Common Sales Mistake:

Using soft, unsure phrases in sales conversations or emails.

Sales Tip:

Use confident, action-based language:

This change alone can double your response rate.

10. No Follow-Up = No Deal

The most deadly mistake: not following up.

Common Sales Mistake:

Many salespeople send one email and disappear. No updates. No reminders. No relationship.

Fix:

Follow up with value. Not just “Any update?”

Follow-up is where real sales happen.

11. Disappearing Mid-Chat Without Apology

Imagine you’re having a conversation with a supplier—asking questions, discussing details—and suddenly… they disappear. No warning. No “brb.” Just gone. Hours later, they’re back like nothing happened. No apology. No follow-up.

Mistake:

Unprofessional salespeople vanish during chats without explanation—and when they return, they never say sorry.

Why It’s a Problem:

This kind of attitude shows one thing clearly:
They don’t care about the client or the client’s business.

It breaks trust instantly. No client wants to work with someone who treats their time as unimportant.

How to Fix It:

Respect the conversation. If you need to step away, communicate:

“I need 10 minutes to check this info—will get back to you shortly.”

And if something urgent came up and you were pulled away, say:

“Apologies for the gap in our chat. Thank you for waiting.”

Sales is about relationships—and respect builds relationships.

Conclusion: Avoid These Mistakes, Sell Smarter

These 11 common sales mistakes can cost you deals, damage your brand, and destroy client relationships. The good news? Every one of them is easy to fix.

Start today by improving your greetings, client research, product knowledge, and follow-up habits. Make these changes, and you’ll not just improve your closing rate—you’ll earn long-term trust, loyalty, and referrals.

  • no reactions
0
0 Share