SEO

Rohit Nandan published in SEO

5 Ways to Reduce Your Websites Bounce Rate

Are you looking to reduce your website’s bounce rate?

If you are finding that your website visitors are leaving your website when they get there you have an issue you need to fix!

Bounce rate is a metric based on the number of visitors to a site that leaves off the only viewing one page.

Bounce rate isn’t a perfect metric for judging the quality of your content. But if you do see changes here or near or great a gradual downward trend over a course of days weeks or months, it might indicate an issue with your content.

There’s no such thing as an industry standard for bounce rate or a good bounce rate.

 Bounce rates will vary based on the industry that your site’s in, the structure of your site and the type of content on the page itself regardless if you are looking to improve your bounce rate.

Here are some tips to reduce your websites bounce rate

1.  PageSpeed

How many times have you been looking at a website on your phone, maybe on public transport and you’ve never got it away from the page because it’s taking too long to load PageSpeed? Can be a real limiting factor for lots of sites. If you want to assess your page speed use Google’s page speed insights tool or GTmetrix.

There are lots of other PageSpeed tools out there but these two tend to offer the most detail. Both of these tools will offer you clues as to how you can improve your page speed.

 If you can’t implement any of the actions that GTmetrix or PageSpeed insights suggest then there are other workarounds, for example, accelerated mobile pages or AMP pages.

These are separate versions of the pages on your site that are hosted on Google servers, so they load really quickly.

Another workaround might be hosting some of your images on a CDN or content delivery network. Hosting large files like images on a content delivery network can mean the pages overall load a lot quicker

2. Limit ads

Limit ads and over-lays intrusive ads and overlays can be really off-putting for users. Let’s say you land on a page and straightaway an interstitial pops up. There’s nothing more annoying when you’re reading a blog poster, an article, or looking at a sales page, and the content is concealed. But ads interstitials or pop-ups. Many people use pop-ups like subscribe now buttons to increase newsletter signups. This is fine but if you find your bounce rate has declined since you implemented something like this, you might want to look at the layout of those pop-ups or when they trigger, or the size number.

3. Internal Site Search

Use internal Site Search. Let’s say a user lands on a page on your website and it’s not exactly the content that they were looking for. Having a clear internal Site Search function can mean that users stay on your site and quickly find what they want, rather than navigating away back to Google or even worse back to another different website.

 4. Use a clear call

Use a clear call to action. Sometimes when a user visits a page they’re very clear about the action they want to perform. Whether that’s making a purchase filling in a contact form or subscribing to a newsletter. If this is the case, make the call to action really clear for your users. This might mean having a large colorful eye-catching button, that area above the fold.

5. Your Content

Format your content in a user-friendly way. If a user navigates to a page and is faced with a large block of plain text that can be really off-putting. If you have a popular article or blog post on your site, that gets lots of traffic and it’s formatted in this way, then why not consider breaking this up using paragraphs short sentences, and italic and bold text. This makes the content much more engaging and means it’s more likely for the user to carry on and engage with the entire page rather than bouncing away.

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bharat negi published in SEO

6 Amazing Tips – How to become an SEO expert

Steps to become an SEO expert

  1. Understand how the search engine works

Before you think about SEO, the first step is to familiarize yourself with how search engines work. For many people, they may be already known about it, but it is always good to start with the basic concepts and then go to complicated theories.

Search engine have mainly three processes: –

  1. Crawling– This is how the search engine discovers the content of the web.

  2. Indexing- How they add or organize their content in their index.

  3. Ranking– How they decide which websites to show in the results and also in what order for a given search query.

As an SEO expert, you will know how to optimize a website for each stage so that search engines can read, index, and understand the content on the website without any problem.

  1. Know about the basic concept of search engine marketing (SEM)

You should first understand digital marketing and the role of SEO in digital marketing campaigns. You should keep clear in mind that what you expect from SEO and what other tools you can use with the SEO to increase your online presence. Top SEO company, providing you with SEO services. SEO has one of the two components of SEM. The difference between in two is SEO traffic is free and SEM traffic is paid.

With SEO your first aim is to get on the top of the organic results by publishing the content that matches the user intent and search engine signals to help them with indexing and ranking.

  1. Understand the true meaning of SEO

SEO is not all about keywords and links it is much more than that. The true purpose of SEO is to provide users with a great experience and give them exactly what they want. Your aim is not just getting traffic from a search engine, but it is about turning the traffic into recurring visitors and customers.

Types of SEO

  1. On-page SEO

In on-page SEO you have to do with the elements found on the page of the website. Such things as images, videos, headings, content. It should be optimized in that way so that search engine can easily understand their context.

Some of the important elements of SEO are: –

  1. Page title optimization

  2. Meta description optimization

  3. Content optimization

  4. Make proper use of headings i.e H1, H2, H3 till H6

  5. Internal and External Links

  1. Off-page SEO

In Off-page SEO we have to do with the activities which are outside the boundaries of the website. By following SEO techniques, your website has more chances to get on top of the results. Such things as backlinking from other related websites and promoting your website on the internet are the factors that help search engines during the ranking process.


  1. Choose the right SEO training

When you learn SEO you will realize one thing. There is too much information on the internet for SEO and many things to learn and you will end up creating a mess. social media marketing allows us for immediate interactions and customer feedback. If you decide to learn by yourself without any help you will end up with so many articles to read.

Now-a-day things are different people want to learn SEO very fast and you can do that by following a reputable course without having to spend a lot of time searching on the internet and reading articles.

  1. Stay informed by SEO changes

SEO is not static, all the rules and algorithms of SEO change all the time. Google alone making 250 changes in their ranking algorithms every year. A good SEO expert knows about all these changes and in that way runs SEO campaigns accordingly.

The best way to being informed is to follow a couple of SEO news websites that provide you with the all changes in the SEO algorithms when they happen and not after it is being too late to do anything about it.

  1. Choose the right SEO tool

The truth is that you cannot do SEO alone. There is so much information to process and making decisions and if you want to try to do everything manually, then you are wasting your precious time to spend analyzing the numbers instead of working on the tasks that will give you a better result. It is also true that SEO costs but in the future, they will give you more money than the monthly fee you pay on good SEO tools.

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Shubham Ghasi published in SEO

Easy Steps To Learn SEO For Free

Want to wrap your head around SEO (Search Engine Optimization), but being intimidated by technical terms and complex concepts? This friendly article tells you about everything, you need to start ranking in Google.

Here are 5 Easy Steps To Learn SEO For Free

1. Start a blog

The key to learning SEO is practice. Reading all the books published so far helped you learn how to manage SEO in real life. But you may not want to practice on your e-commerce site first. A blog or other practice site can help you tune your SEO skills without risking the performance of your eCommerce site.

Research keywords to target those phrases in your pages and practice Reach others interested in the same thing and practice networking and earning links. Over time, you can also develop a new revenue source built from the ground up with SEO.

2. Understand SEO’s goal

Businesses have various SEO marketing goals, but each company shares a desire to boost revenue – and examines the general purpose of SEO. Improving your site with Search Engine Optimization allows you to rank at the top of search engine result pages (SERPs), sparking revenue-inducing traffic.

You have to know the inner workings of search engines before you are completely immersed. Google and other leading search engines have “spiders” or “bots” that crawl the Internet to search, index, and rank. When someone enters a search, search engines provide a list of websites with relevant content.

Search engines require you to find your site so that your business should be ranked first. You can ask Google to bring your URLs with their URL inspection tool through their Bing Webmaster Tools.

3. Know about the difference between on-page and off-page SEO

SEO happens in two places i.e. on-page and off-page. What happens on-page, you can change direction while learning SEO, while what is off-page depends on other sites. Not surprisingly, on-page SEO is an easy subject to cover and understand. You manage many parts of your pages to please visitors and search engine bots.

On-page SEO involves formatting (such as H1 and H2 tags), keyword usage, navigation, URLs, meta descriptions and image descriptions, or full text. But it gets far ahead of some of the factors, which takes great care.

For off-page SEO, you have to rely on the opinions of others about your online content. Certain links to your site, mentions about your brand, and social media marketing all give to your off-page presence.

4. Make sure your content is simple to read

It is generally believed in the SEO industry that user signals affect rankings. Do your best to optimize things like your title and image tag – but keep in mind that user experience is also necessary. If your content is tough to read and digest, then readers (and with good reason) are about to leave.

Start using the <h1>, <h2> and <h3> tags in your webpages. Think of these as a hierarchy for your content, with <h1> being the most important (and used only once per post), and <h2> being a subheading. <h3> <h2> and a similar subheading.

5. Start Link Building

In the collection of 200+ ranking parts for Google, links continue one of the top three. Links to other websites on your website refer to search engines for how reliable and helpful your site is to users on the web.

However, when it comes to questionable link-creating tactics, search engines can be extremely strict. White-hat link building means improving the acclaim of other industry executives, credible reviewers, and the general public. You can create an advantageous reputation by strengthening your network and increasing brand awareness.

Natural links can also come from guest blogging and request links to existing mentions. Engaging in social media is an effective way to encourage people to read, share and discuss your site. This proactive strategy often leads to link building when customers discuss your business with others.

6. Join an SEO course or SEO training

SEO is easy to learn when you have proven the steps. The most reliable way is to find the right SEO course and commence learning. SEO courses are designed in a way that will teach you from basics to advance, but it will only help when you implement learning. You will find some affordable online courses.

Where To Start With SEO?

If you wish to learn Search Engine Optimization (SEO) then you will get the most benefit from the SEO guide.

SEO Training in Chandigarh is designed to describe all the major aspects of SEO, from searching for words and phrases (keywords) that can generate qualified traffic to your website, making your site search engine friendly, link building, and you’re able to market the unique value of the site.

The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big change. This SEO education is also widely available, which includes such guides!

Combine this information with some practice and you are on your way to becoming an expert SEO.

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