Digital marketing is on the hype these days, organizations who are not focusing on the basics of the digital marketing are lagging behind. Brands are more into catering their online customers and providing more value to them, the new stream of online businesses has opened various opportunities for them and they are taking the full advantage of it. Managed SEO services is one of the reasons why your land on the top of every search engine page. Getting the right kind of SEO management company do the job is something that is the best that you can do for your brand.
Whether it is link building management or simple SEO project management, doing it correctly is what that matters the most.
Nearly half of your spam solicitation emails come from search engine optimization (SEO) management, which is also probably the cause of your digital annoyance as you struggle to outrank your rivals and appear at the top of search results. We get it, because we have been there too, despite this we strongly recommend the implementation of it. The finest SEO methods appear to evolve every year as we replace some techniques with more advanced ones and this trend will never go out of style. Even if you really wish to ignore, sorry to tell you, you just cannot as it is not only necessary but also elusive.
However, in case you are still confused about how to start with your SEO project management and need to get everything right, following are a few and very important Do’s and Don’ts of search engine optimization that we insist you keep the track of.
Some Do’s and Don’ts
1) Do Website Analysis
Your website is the most important part of your overall business, you cannot just ignore it to focus on the more important things. Make sure while doing an effective SEO, you are conducting a thorough analysis of the website. While you are at it, you would realize the minor errors and bugs that you can get rid of if you do the analysis at the early stage. However, one of the most important things to do is to ensure you are doing it all right and not making any mistakes.
Google Analytics is a fantastic place to begin optimizing your website. It makes the process of installing code on your website easy and convenient, and once it’s done, their user-friendly dashboard can show you where customers are going and what content they like or what they don’t.
2) Don’t Be Too Spammy
If you think you are smarter than Google, you are making a mistake, adding spammy content to the website would just literally bring the whole rating of your website down. Make sure you are adding quality to it, compromising over it is never a question. The content and everything when they are of top notch quality, just according to the Google’s standards you would be surprised to see the positive impact it will have on the brand’s overall ranking. No on today can truly know what search engine likes and consider it good enough to compile result. However, there is only one thing that is for certain and that is if you try to deceive Google through immoral means or using some weird tricks, the algorithm will catch it resulting in lowering your ranking. The truth is, the search engine will not like your content, if any human does not like it.
3) Do Have Relevant Content
One of the biggest mistakes that most people do is they just stuff words in their content without realizing if they are relevant to the topic or not. If you are doing this mistake, you are in for a massive downfall. Make sure, whatever your service is, all you are doing is adding some relevant and creative content that gives value to the space that you are sharing. It is of the heaps value on the internet, in case you are uploading consistently and adding more attractive content you are on the right track, the moment you go inconsistent your brand will do down. With the help of Google trends your site will be indexed on the regular basis, we highly recommend adding new content everyday to ensure your ranking is increasing. Make sure you the content that you are adding is not only relevant to your business but also relatable for your users, it increases the chances of shareability.
4) Don’t Copy
One of the biggest mistakes that you would do with your content is copy it, plagiarism is one of the biggest enemies of SEO, the moment the search engine catches plagiarized content it brings your rating down to never to bring you up again. The search engine is undoubtedly evolving constantly and with every second it is getting smarter. Whenever you copy something, they can detect it instantly, if you are giving the credit, it’s fine. If you are not, you will be penalized and your page will then be shifted to somewhere else.
5) Do Add Correct Information
If you are adding some wrong information about your brand, you would be committing a crime, we strongly recommend you take a one step at a time and set up a free resource which is known as Google My Business (GMB). It is one of the easiest and fastest way to influence Google Maps. Once you are verified, all the users who are looking for something that is related to your organization in your locality will come up to their search. The details would include your address, phone number, website link and obviously business link as well. In case you are in the favour of this trick, you can further extend this service and add some relevant content on the information bar in the listing websites of the businesses. It has the same impact as that of the backlinks and backlink marketing is one of the most benefited and advanced form of marketing yielding handsome results.