How Search and Online Marketing Agency Impacts your Brand


Step by step instructions for Search and Online Reputation Management affects your brand


Showing up on the main page of a Google search can be the contrast between your company’s success or disappointment.


The brilliant entrepreneurs and savvy managers of eCommerce shops realize that free traffic through web crawlers is worth its weight in gold to a business.


Research shows that positioning first on Google produces more than 40%, all things considered, to sites. Posting on the main page of search items in over 90%, all things considered. Currently, this is significant in an automated economy!


Moreover, a Google search can produce a negative or positive impression about a brand, depending on the content and connections that appear in the search results. Online reputation management is therefore also an important action.


For a long time, SEO agency and online marketing agency have been seen as two equal administrations. Recently, Google has changed the way it plays out its hunt. These updates to the internet searcher calculations were called “Panda” and the latest changes were referred to as “Penguin”.

So with these progressions where does the fate of these two administrations lie?

Search Engine Optimization

When SEO began, it was not difficult to do. There were assured good result strategies and approaches like the attached made incredible results.


Watchword thickness 

Meta tags 



There were locales that went up for the moment by getting joins from problematic sources. Spamming an important slogan on the page was a reasonable issue. Individuals posted articles on blog organizations, with each theme as inconsistent as chalk and cheddar!


Producing poor quality, the thin fabric was an easy choice for a large number of individuals trying to achieve in the short term! This degradation can go on forever!

Anything that is manipulated over time is likely to wear out. So do these practices!


Google wants high-quality content 

Google’s Panda update was aimed at giving customers more applicable and qualitative content. This update was implemented in the US in February 2011, with several revisions and updates over the following 16 months. Panda 3.8 was delivered at the end of June 2012. While website owners were trying to cope with the Panda update all the time (about 11.8% of all searches were affected by the main update).

Google recently implemented the Penguin update (about 3.1% of all searches were affected). This update was aimed at keeping a mind

Planning a link 

Final anchor text linking 

Blog organizations 

Copy content 

Here’s an extraordinary infographic that looks at Google’s Panda and Penguin updates and what they mean for your brand’s perceptibility to the Google web crawler.


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Swati Sharma
She Loves to write and tell stories, she is often seen tapping the laptop keyboard, reading or just thinking.
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