The visibility and positioning of websites on search engine result pages (SERPs) are greatly improved by search engine optimization (SEO). Businesses and website owners that want to expand their online presence and draw organic visitors must use efficient SEO methods. Although SEO is a complicated subject, you can use several simple strategies to improve the ranks of your website. In this post, we’ll look at 15 straightforward yet powerful SEO strategies you can use to raise the exposure of your website and increase traffic.
Please keep in mind that while using these suggestions might provide your SEO efforts a strong foundation, it’s crucial to periodically check your progress and modify your plans in light of changes to search engine algorithms and industry standards.
Here are a few quick SEO pointers to get you started –
- Rank faster by picking more accessible keywords
Your SEO efforts may benefit from identifying keywords that are rather simple to rank for. Your chances of appearing higher in search engine results might rise by choosing keywords with less competition. You may locate these keywords by following these steps:
- Visit the Ahrefs Keywords Explorer.
- choose a wide subject.
- Click the Matching Terms report link.
- Put a 10 on the Keyword Difficulty (KD) filter.
- Your site’s DR should be entered in the “Lowest DR” filter (top 5) (you can check this in Site Explorer).
2. Internal links can increase page authority.
Internal links are essential for enhancing a website’s search engine results and general visibility. You may efficiently spread PageRank throughout your website, increasing the authority and ranks of individual pages, by establishing internal links wisely. While Ahrefs Webmaster Tools (AWT) is a useful tool for monitoring and controlling the performance of your website, let’s look at a different method for locating unpaid internal linking chances :
- Crawl your site with Site Audit
- Go to the Link opportunities report
- Explore the URL of the page you want to boost
- Select“Target page” from the dropdown
3. Rank for more long-tail keywords with FAQ sections
It might help your website rank higher for long-tail keywords if it has a FAQ section. This is clear when looking at our extensive guide to H1 tags as an illustration, where we discuss the recommended length of H1 tags in the FAQ section.
Here’s where to look for frequently asked questions to respond to:
- Go to Keywords Explorer
- Enter your topic
- Go to the Matching Terms report
- Toggle to “Questions”
- Shortcut your way to position #1 by winning more featured snippets
Getting featured snippets, which are succinct responses shown on Google’s search results page, can be a helpful shortcut to rising to the top of search results. Follow these procedures to find the most accessible chances to earn highlighted snippets:
- Go to Ahrefs’ Site Explorer
- Enter your domain
- Go to the Organic keywords report
- Filter for keywords in positions #1–5
- Filter for keywords that trigger featured snippets “where the target doesn’t rank”
- Look for keywords where your page is missing the answer, then add it.
5. Reclaim “authority” by fixing dead pages with backlinks
Only backlinks pointing to functional pages can raise your ranking. Here’s how to identify connections to defunct pages:
- Enter your site into Ahrefs’ Site Explorer
- Go to the Best by Links report
- Filter for pages with the HTTP code “404 not found”
6. Maximize Your Ranking Potential by Aligning with Search Intent
When someone searches Google, they often look for one of these kinds of content:
- Interactive tool
- Category page
- Blog post
- Video
- Product page
You should match your content to search intent for the best possibility of ranking. By looking at the pages with the highest rankings, you may learn this.
For instance, interactive tools predominate on the first page for “days between dates.” But the first page for “Excel for beginners” is dominated by videos:
- Make your title tags more engaging to get more clicks.
Google frequently employs title tags for search snippets in the results, making them a minor but reliable ranking influence.
Here is our recommendation for crafting a strong one:
- Keep it short –Aim for less than 70 characters.
- Match search intent – Demonstrate that you have what people are looking for.
- Be descriptive – Give them what they want.
- Don’t clickbait – Concentrate on overdelivering.
- Enclose your keyword – Or a close variation.
- Refresh outdated content to boost its rankings
Rankings don’t endure forever, thus updating your material on a regular basis is necessary to keep them up.
Here’s how to use Google Search Console to discover dwindling content:
- Click on the Search Results Report page.
- Choose “Compare” mode under the “Date” filter.
- Select “Compare the last six months to the prior period.”
- Hit Apply
- In the table, select the “Pages” tab.
- Sort the outcomes from low to high according to “Clicks Difference”
Next, find pages where users would expect to see updated content and update them.
Consider our list of the most popular Google queries. Almost definitely as a result of searchers’ need for an updated list, this page’s ranks have fallen.
- Get powerful backlinks with HARO
A service that links journalists with sources is called HARO.
You will receive daily emails with queries from journalists at different newspapers if you sign up to be a source. By responding to these, you can gain mentions and backlinks that might boost your Google ranking.
- To enhance page experience, improve your Core Web Vitals.
Core Web Vitals are performance measurements that Google uses as part of its Page Experience signals to assess user experience. They may not be the main ranking element, but they nevertheless have an impact on rankings.
You may use either the Core Web Vitals report in Google Search Console or the Performance report provided by Ahrefs’ Site Audit to evaluate your Core Web Vitals’ performance and determine whether adjustments are necessary.
- Merge related pages to improve your ranking
Given that backlinks are a key ranking element, it might be a smart move to combine extremely similar pages to improve authority and “ranking power” for the new page.
- Publish comprehensive content to rank for more keywords
Your article will probably rank for more keywords and draw more visitors if it addresses more pertinent subtopics.
The easiest way to identify relevant subtopics is as follows:
- Use Keywords Explorer to enter your primary keyword.
- Scan the SERP overview and pick a few pages that are in the top rankings.
- Select “Content gap” from the “Open in” menu by clicking it.
The highest-ranking pages appear in the top 10 for these if we perform this for the term “affiliate marketing,” as follows:
- How to define affiliate marketing
- How to start an affiliate marketing business
- Techniques for affiliate marketing
In an article on “affiliate marketing,” we might be able to rank for these subtopics and draw in more traffic by covering them.
- By collecting industry statistics, you may get backlinks.
Journalists and bloggers frequently use statistics in their writing. You may gain backlinks to your website by establishing yourself as the provider of these facts.
Here are some tips for locating relevant statistical keywords:
- Enter a few general subject areas in Keywords Explorer
- Click the Matching Terms report link.
- Add the word “statistics” to the filter “Include”
Bloggers and journalists would probably reach your page while looking for statistics if you were to compile and post some SEO statistics on a page and rank for this phrase. Additionally, they could cite your page as the source by linking to it.
- Adding expert commentary will make E-E-A-T better
Although Google does not consider E-A-T (Experience, Expertise, Authority, and Trust) to be a direct ranking factor, it does employ a variety of signals as indications to determine if material adheres to the E-A-T tenets. One of these indications are backlinks, and including authoritative quotations in your material may help you increase the number of backlinks to it.
- Make your URLs brief and SEO-friendly to help Google comprehend your content.
For ideal optimization, Google advises adding pertinent phrases from the content of your website into your URL. One quick way to do this is to make the URL slug your target term. It is advised to apply common sense to keep your URLs brief and relevant if they contain subfolders.
For our backlinks definition, let’s use the target term “What are backlinks” as an example. But because “/seo/glossary/” is already included in our URL, we can just use “/backlinks/” as the slug because it is clear from the rest of the URL that it relates to a definition.
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