In simple words, digital marketing is a branch of marketing that uses the internet and electronic channels to promote the product and services.
Some of them are promoting through e-mail, social media, youtube advertising, and advertising on the website, etc. In recent years, there is a huge leap in internet users.
Almost all people around the World access internet which creates the opportunity for the brand to connect to their audience. Here digital marketing comes in the role.
In this era of cut-throat competition in every market, it is not easily possible to survive without advertising your product. It is also essential to have the Right marketing strategy.
Digital Marketing has the potential to reach and promote the product or services to a large audience. The job of a Digital Marketer is to engage with people in the digital space and present the intended product or services to the Right Audience with the right information and message.
Moreover, one benefit of digital marketing is that brands can promote their product to a large audience which is not possible in traditional marketing.
As it is based on digital technologies that make it highly volatile and dynamic because of rapid changes in digital technologies, a Digital Marketer has to keep himself aware of new changes in technologies.
Some of the digital marketing channels allow two-way communication like Facebook, Youtube sponsorship, and Instagram, etc which enables the targeted customers to share their opinion, thought, and experiences.
This two-way communication modal allows the brand to receive feedback about the product or services and build a strong customer support service.
Another benefit of digital marketing is that the brand can analyze the results of different marketing channels and change and direct its strategy accordingly.
Types of Digital Marketing
- Internet-Based Digital Marketing
- Affiliate marketing
- E-mail marketing
- Social media marketing
- Influencer marketing
- Search engine optimization
- Search engine marketing
- Content marketing
- Website advertising
- Non-Internet Based Digital Marketing
- Television marketing
- Radio marketing
- Mobile marketing through SMS and call
How much do digital marketing people earn?
It totally depends upon your creative skills and hardwork. Along with these, experience also plays a crucial role in bringing revenue for you. People providing Digital marketing services are often working as independent people.
If you are passionate about digital marketing, you can make lakhs in a month. On the other side, there are many people who earn around 20000 per month from digital marketing. So your skills and knowledge decide your income.
As Digital Marketing will be the leading advertising modal in the future, everyone is rushing towards it. On the other side, it is creating employment opportunities for people.
People with sound knowledge of digital marketing are paid a good amount of salary. Digital Marketing, being a large space requires different digital marketers specializing in various job roles of digital marketing. Some of the roles are as follows.
Digital Marketing Manager
A Digital Marketing Manager must have knowledge and skills to manage various digital marketing functions such as SEO, SEM, e-mail marketing, and social media marketing, etc.
His job profile includes managing the budget for a campaign and spending them effectively. He is responsible for the execution of the marketing campaign.
He takes decisions regarding areas and volume to be targeted. In the end, he has to make a report on the performance of the campaign.
The most crucial role in digital marketing is SEO specialist. Without an SEO specialist, it is almost impossible to successfully implement a marketing campaign. He is the person responsible for reaching a campaign effectively to the right audience.
The job profile of an SEO specialist requires good knowledge of ranking algorithms and SEO tools like google analytics, Similerweb, Search console, and SEMrush, etc.
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