Month: November 2021

Honey Sriwas published in Social Media

What Makes Digital Marketing Better Than Traditional Marketing?

Digital Marketing

Digital Marketing is the backbone of every business. Many big companies, like Amazon and Flipkart, have spread their brand name worldwide through marketing.


You can notice it everywhere today. Like, you must have seen hoardings and posters of products on the roads. This is how multinational companies promote their brands. But for a small business, it is not possible to go for such traditional marketing methods.

Digital Marketing Services

Strategies like television advertisements, hoardings, and banners are very costly. So does that mean marketing is for big businesses only? Of course not. Digital marketing services are a blessing to all small businesses. With the help of it, you can promote your brand very quickly and at less cost. 

But how is it a better approach than traditional marketing? Let’s find out: 

What Is Digital Marketing, And How Does It Work?

It means when you advertise your company, products, or services with the help of the internet. In simple words, it is a type of business marketing that people do on digital platforms. Today, when more than 50% of the world’s population uses the internet, you can leverage this opportunity to promote your business on social media like Facebook, Twitter, LinkedIn, etc. Other than the cost advantage, it offers you many more advantages over the traditional marketing approach. These benefits include:

Huge ROI

Every business invests their time and money to get more return on investment. Digital marketing provides you with a huge ROI, compared to what costly traditional marketing does. With the help of affordable social media advertising campaigns, you can easily reach out to your target audience. Moreover, hiring a digital marketing company will make your job easier. They will take over all your marketing tasks and make them done most effectively. It will help you to focus on other essential things like finance tracking, funds arrangement, etc.

Brand Development


Businesses can use their social media handles to grow their brand name. An active social profile with quality content and useful blogs are what attract the people most. But why do we recommend you focus on social media? This is because if you have the right amount of active followers on your social account, you can easily refer them to your business. This is the reason why most companies nowadays are investing more in digital marketing than traditional ones.

Global Approach
Have you ever thought about how companies like Starbucks and Amazon established their business all over the world? Of course, they have done hard work in their early stages, but is there anything else you can learn from them? Yes, there are many things to learn, but the most important one is marketing. You may not know that they are investing most of their time and money in digital marketing. This is because people nowadays are very active on social media platforms; thus, social media advertising is more productive than any other advertising approach. Besides, digital marketing works on the internet; therefore, your chances to grow globally get increased.Easy Sharing


Many digital media channels have this feature called “easy-sharing”. It means people can share their content with others. This creates a multiplicative effect and automatically increases the number of visitors to your business. Although, it will also increase the pressure on your firm to publish quality content relating to your audience. This is because people only share what they feel is relatable or useful.

But is this enough? No, there are lots of other tasks too, which you need to work on. So, whom can you give this responsibility to take care of your media channels? The answer is digital marketing consultants. Hiring a digital marketing firm is the best way to handle your internet audience. They will ensure that what you post is fully optimized so that your business can get more engagements.

Conclusion

The above digital marketing benefits are proven fruitful and then reached the conclusion. We have done a considerable amount of research and concluded that digital marketing is better than traditional ones. And if you have read every line of this article, we are sure you agree with us. Because what we have written above are not lies or sweet talks, those are practical facts.

 

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johncart published in Technology

Online Food delivery Business Model Explained

Everyone needs food, but not everyone likes shopping. In a society where time is of the essence, many people are happy to pay to have their groceries delivered by someone else. You should market research, advertise and research local business licensing requirements just like you would when starting a business. However, if you have a reliable vehicle and the time to drive, the service can be profitable.

 

Consumers are quick to buy food online. According to Orian Research, the global online supermarket market is expected to grow at a CAGR of 23.7 percent between 2020 and 2025. According to another study, the food e-commerce market is expected to grow to $250 billion in the next five years.

This estimate will undoubtedly spark the curiosity of many entrepreneurs in the food eCommerce market. This blog aims to give such entrepreneurs a thorough understanding of how an online food marketplace works, as well as numerous revenue channels, crucial features and helpful ideas and growth hacks to help them get ahead of the competition.

Things to consider before starting an online supermarket

 

You should focus on the following elements to be successful in starting and managing an online supermarket business:

  • Choosing and improving (if necessary) a supermarket business model
  • We create a roadmap for transforming the business model in a flexible, efficient and accurate model.
  • Identify your target market Identify
  • the delivery zones
  • Analyze your competitors
  • Website and smartphone apps for groceries

Entrepreneurs or business owners often waste a lot of time and resources determining the best business model for supermarkets based on all these aspects.

We’ve outlined four primary business models in the food industry, along with examples of market players, to help you.

A Few Key Figures on the Food Delivery Business Model

 

At least twice a week, 60 percent of US consumers order food online.

Millennials want food delivered to their homes so they can watch movies and TV shows at their leisure.

In the aftermath of the COVID 19 crisis, the food delivery app is expected to grow at a 5% CAGR to $154.3 billion by 2023.

60 percent of restaurants agree that taking orders online and having them delivered has resulted in increased sales.

The annual average has risen by 20% as a result of delivery sales.

 

In view of the Corona recession, here is a percentage graph displaying the number of people who intend to expand their food delivery services.

What is the procedure for using an online food ordering platform?

 

Marketplace Owner/Admin, Merchant, Customer, and Delivery Management are the four types of stakeholders involved in the operation of an online food ordering marketplace. The following is a breakdown of how an online food ordering marketplace works:

 

  • The platform’s administrator forms partnerships with merchants from all over the world and adds a number of restaurants.
  • Merchants include, among other things, the name of the restaurant, menu items, operating hours, working days, and packaging information.
  • Customers can use their email address or a social media account to sign up for the platform.
  • After completing the registration process, customers use an advanced search tool provided on the platform to locate their favourite restaurants and select food items.
  • Customers confirm their orders by paying for them using their preferred method of payment.
  • Merchants accept the order and begin preparing the food based on the customers’ suggestions.
  • When delivery boys receive order requests, they go to the merchant’s location to pick up the order.

 

Customers can track the status of their orders as well as the delivery team’s location in real time.

The delivery team picks up the food when it’s ready and delivers it to the customers. Order delivery is handled by either the platform/app owner or the merchant.

The marketplace owner receives a portion of the commission from each order placed through the platform, with the remainder going to the merchant’s account.

Summing Up

You can select one of these three food delivery business models depending on your demands. Each of the three food delivery service business models has its own set of advantages and disadvantages. Make extensive research into your business and select the option that best suits your food delivery startup.

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