If you are a beginner SEO executive and looking to rank your website higher in search engines then this article is for you.
In this article, we will be discussing:
What tools SEO experts can use for site audits
How to select the right tool for SEO
Are free tools better or paid tools?
Let’s get started learning about SEO tools and see how they can help you in your SEO related tasks.
What Tools SEO Experts Can Use for Site Audits?
SEO experts can use multiple tools available in the market. The best ones are:
The Ahrefs tool offers complete site audit features. It has its own DR or Domain Rating system that allows users to easily see the domain potential. The more DR a website has, the higher it can rank it’s pages in search engines.
Similarly, SEMRush offers a complete suite for ranking websites. For starters, SEMRush has a site audit tool, a link audit tool, a keyword ranking and domain audit features. Users can easily rank their websites on SEMRush if and as they want. They don’t have to look for any other tool if they have a SEMRush tool available.
Screaming Frog is another great site audit tool available for beginners. The best part is that it is completely free until 500 URLs. It can search and audit 500 urls for free and after that you will have to buy the paid version of the software. Screaming Frog is a desktop application for digital marketers and you can use it to audit any websites available online.
Google Search Console
Next we have a search console available. Search Console also called GSC tool offers multiple features for a website to rank in search engines. It is by Google so site admins can easily see the progress of their website on search engines. If the website is fluctuating in rankings, that will also be visible on the GSC console. GSC also offers improvement tips to the users so that they can easily check and optimize their pages. It is a comprehensive tool for Google search engines only and doesn’t tell about rankings on Bing and other search engines.
WooRank or SEO Quake
For all those who are looking for a free site audit tool, they can use WooRank. It is a free tool for website optimizations and technical SEO audit. It won’t be granular though. If you are looking for a gap analysis report and basic technical SEO changes on your site and don’t have access to Screaming frog, then you can use WooRank SEO tool. Most SEO marketing agencies also use WooRank and SEO Quake to get an idea of their potential client’s websites.
Similarly, you can also use the SEO Quake tool as it offers similar features. But SEO Quake is an extension and can be installed on both Chrome and Edge browsers.
These tools are enough for any SEO expert to start with because they offer everything you would need.
How to select the right tool for SEO?
You can easily select an SEO tool that offers the best value for the money. Although it is recommended that you only choose an SEO tool that is free if you are just starting out. You can also select SEMRush or Ahrefs if you are looking for a complete package. Both tools are available for $199 per month.
Are free tools better or paid tools?
It depends on what type of SEO tool you want. For beginners, free SEO tools are enough. They are free and users can learn a lot even if they make mistakes.
However, for advanced users, choosing a premium tool is the best way to go about it.
Most premium tools are also available as shared tools and you can easily use them in shared capacity to rank your websites higher in search engines.
That is it! You can now rank your websites easily with the right search engines. Just follow the tips provided in this article to rank your websites in search engines. If you are still unsure how to go about it, then you can leave a comment below or reach out to us through the contact us page.
This article is written by Muhammad Sharjeel Ashraf. He is a Digital Marketing Expert at Distinguished.io and is always working on interesting projects. He also teaches SEO, Lead Generation, and Performance marketing on the side. Get in touch with him at LinkedIn.