7 Reasons Why a Business Logo Should Be Simple


Choosing a logo design is not as simple as you think. It should be relevant, memorable, scalable, and especially recognizable at a glance because it helps represent your business in the way you want.

If you are starting a business or running an existing one, and you are looking for the right logo designer who has the ability to understand your business standards and your imaginations about how a logo should be designed, all you need to acquire is a professional and well-reputed logo design Singapore, agency to convey your imaginations about your business logo because they might have a huge experience in the designing the premium logo designs and know how a business identity can be recognizable and away from the competition.

If you try to imagine only a logo, you will find that your mind reflects a simple logo design first because the simple design tends to be eye-catching, memorable, and convey a clear message to its audience.

Successful companies make their logos simply designed that are easy to recognize and memorable like Nike, Apple, Twitter, McDonald’s, etc. these are well-known brands all over the world.

Stats and Facts about Logo

Following are the most famous stats and facts about the logo, including how does a logo impacts, and why a logo is a crucial element? And what do experts say about the logo?

  • 30% of the most successful companies use the blue color in their logo.
  • A colorful logo is more likely to provide better recognition to a business.
  • Expert logo designers suggest that a logo should be comprised of two fonts.
  • An average logo uses two to three colors to be designed.
  • A human brain takes around 400 milliseconds in a process to recognize the visual elements of the logo.
  • There are 7 most common types of logos all over the world.
  • 78% of people believe that logo is a part of the artwork.

Hence, deciding on a logo design for your business is not as easy as it seems. You need to do complete research on it or consult with your logo designing agency.

To get outstanding results, your logo should have a simple and smooth design. Now let’s have a look at 8 reasons why the logo should be simple and smooth below:

A simple Logo is Versatile and Scalable

A simple logo design can be published on multiple channels, from your social media platforms to your brand’s promotional stuff. It is easy to resize the image without losing its quality. Also, it will be helpful to show your brand’s consistency across various social media and other channels. A big reason to have a simple logo is that your customers expect the brand’s consistency which builds their trust and loyalty to a particular brand.

Difficult to Counterfeit

It is difficult to steal your logo if you have a simple logo design comprised of only a few fonts and colors. When a logo design is complicated, a few details can be changed and converted into another ownership. For instance, if you have a combination-mark logo that creates by a picture and text both and designed with multiple fonts and colors, your competitors can change a few details like one color and one font style to manipulate people to attract them to their stores.

A Simple Logo is More Recognizable

Your customer can recognize your logo at a glance, even in a crowded market. It is easier to understand your brand message and the feel of your business nature by having a simple and clean logo design. According to a study, the human brain understands a simple image faster than 1000 words. Additionally, your logo has to bring your brand to your audience’s mind within a second in a positive way. As it is very difficult to counterfeit, your logo can be more recognizable because nobody can copy it.

A simple Logo design is more memorable

The unforgettable reality of a logo is that a simple logo is more memorable. Creating a memorable logo is not easy as it sounds. A simple and smooth logo can easily stick in the audience’s mind and be able to recall in their mind whenever they think about your products and services or see your logo anywhere. Apple is the biggest example of it; when you think about Apple, a mark of bitten apple will appear in your mind, and you don’t need to think more about what they do.

Prompt Emotional Reaction

A perfect logo is not only recalled in your customer’s mind, but it connects with your customer’s emotions. And, when your logo is designed very simply, their minds process it more quickly and clearly. Not only that but people talk about their past memories as well as your brand that had been associated and made their memorable moments perfect. In other words, a simple logo design easily captures your customer’s emotions that lead a brand to its peak of success.

Prepare for the Future

It is a fact that logos do not stay the same forever. Most companies change their logos after the big fortune of their success over the decade or after the association with other companies. Not only that but sometimes companies change their logo’s colors temporarily on any occasion. A simple design logo helps them to make changes permanently or temporarily easily without losing its core values.

Aesthetically Appealing

Another most important factor to consider when choosing a logo design is that your logo must be visually appealing and eye-catching. Simple designs already look beautiful. An aesthetically-pleasing logo design helps express the company’s core values and the way of business they do. No matter if your logo is designed complex or simple, it must be easy on the eye. Otherwise, it won’t give benefits to your company.


A logo design works as the face of your business and represents your company’s values and priorities. A logo is a great way to communicate with your customers very quickly and faster. Customers always prefer a business that has a simple logo that explains the brand’s message in an excellent way. So all you need is to have a custom logo design from a credible and professional logo design firm.

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