Recently, one of our clients, Alec Lynch from DesignCrowd.com got interviewed at Skynews, Australia to talk about what is behind his business. He used Breadnbeyond’s service to create an explainer video that helps people to understand his business.Continue reading
Ø Google Ads VS Search Engine Optimization
It’s best to invest in both Google ads and SEO to get the best results for your business. The best strategy would be investing in a good mix of PPC (pay per click) advertising on search engines like Google, AOL, Yahoo, etc., and SEO which is free but takes time to rank high in SERPs (search engine result pages).
Search engine optimization is best for long-term results. If you are not willing to invest much time and money, then PPC ads are best for you. It becomes easy to track your results with PPC advertising as it’s all about clicks or impressions. The analytics of Google Ad words helps in tracking your budget, MQLs (calls) generated, conversions, etc.
If you choose SEO, make sure your website is optimized for the best results. All your content should be accurate and fresh. The best practice would be to have a blog to engage with customers and readers. Posts that are relevant to the nature of your business will help in improving search engine rankings as well as bring in more business. The best way to improve rankings is to have links from relevant high authority websites which are mentioned in your posts, and not just have links on the main website itself.
Ø Advantages and disadvantages of each
Many people have been wondering if they should invest in Google Ads or an SEO campaign. The best answer to this question is that it depends on your goals and what you want to achieve from the investment of money, time, and resources. Both of these advertising options can be used simultaneously or you can decide to use one best advertising method and completely ignore the other.
Google Ads is an advertisement platform for Google, where marketers pay to be displayed at the top of page results or on various locations throughout the page (sidebar, above search bar, etc.).
This means that if you are someone who wants their ad seen by a wide audience, then Google ads are best for you. With this advertising method, your ads will target the broadest range of people in terms of age, gender, locations, etc.
There are many benefits to using Google Ads over SEO campaigns.
Google Ads are not limited to time or budget limitations unlike most SEO campaigns
The best advantage is that with Google Ads you are showing your ads to people who are actively searching for the product or service mentioned in the ad, so therefore this makes it best suitable for businesses looking to gain new clients.
Search engine optimization campaigns are best suited for companies looking to increase their brand awareness with a specific target audience. SEO campaigns are best for established companies with a long history and good reputation.
In SEO campaigns you are best-avoiding keywords that have little to no search demand. For example, if you own a dog walking business, best to avoid the keywords “dog” or “walking”, as they have little to no demand. Instead, focus on other more specific words such as “dog walking in North Shore” or “best dog walking services in New Zealand”.
While the best advantage of SEO campaigns is that you are not charged each time someone visits your site, the biggest disadvantage is that it is a slow process and takes a long time to see results. Your website will need to be built up from scratch and best rankings with lots of SEO best practices such as keywords, best on-page optimization, etc.
The best thing about using both of these best advertising options together is that you will get the best of both worlds and target new clients best of all your old ones!
Ø Which one should you invest in first
Many business owners and startups experience a big dilemma: should they focus on paid advertising or search engine optimization?
Both SEO and Google ads give businesses the possibility to increase their exposure, but they work in different ways. So which one should you invest in first?
Paid advertisements (Google Ads) are best suited for new companies that want to quickly increase their website traffic because ads are visible to everyone. SEO is best for the long term since it improves your company’s visibility in organic search results and increases your brand awareness.
Search engine optimization (SEO) is best suited for companies that need to establish themselves online before they can actively engage in paid advertising plans. It helps you get better rankings in search results, so when people search for relevant keywords, your website appears on top of the SERPs and gives you a chance to attract potential customers.
Ø Calculating ROI for both methods
Search engine optimization (SEO) and pay-per-click (PPC) advertising both offer a lot of benefits for businesses, but they’re different. Which method best rewards your investment and time?
To help you decide which avenue to take, here’s a detailed guide on how SEO works, the best practices that should be followed, what we can offer, and best of all, how to get it.
SEO is a technique that helps you rank higher on search engines like Google and Bing. This allows your website to receive more traffic than if it were sitting on page 20 or lower of the first page of results. Ranking higher also means it will be easier for potential customers to find your business, and it will be more likely they’ll stay at the top of the results longer.
If you do SEO for a client who sells products online, then clients can also take advantage of e-commerce search engine optimization (SEO), which means ranking higher than competition on product-related searches like best printer or best grill. This is a great way to get more online traffic and conversions from search engines.
Ø How to get started with either method
Search engine optimization (SEO) and paid search marketing (PPC) are both best-suited for growing a website’s traffic, but they can’t be used in isolation. They represent fundamentally different approaches to generating traffic, requiring business owners to make hard choices about where best to invest their time and resources.
The best internet marketing companies would tell you that there’s no best answer to the SEO vs. PPC debate, and in fact, they need to work symbiotically with one another rather than in opposition. It’s most effective when a business takes a holistic approach and uses both tactics to produce search traffic and increase website visits.
A business that invests $100 into P PC every month may see much faster returns than a business that invests the same amount into SEO, but it’s not an apples-to-apples comparison.
PPC gives businesses instant gratification. PPC ads show up at the top of Google search results much more quickly than their organic counterparts. The best SEO services in USA will have a new website appearing on the first page of Google within a matter of weeks.
The best SEO companies, on the other hand, will be able to produce long-term results with a greater impact. When an organic result ranks for a highly competitive term that has a tremendous impact on traffic and conversions.
Ø Tips on how to maximize the effectiveness of whichever type of marketing you choose to use
Many business owners are not sure whether they should be investing in organic Search Engine Optimization or pay-per-click advertisements like Ad Words.
It comes down to two factors: budget and goals. Both methods could work for any given company, but only one of them should be the priority considering all factors. This article will explore both options so that you can decide for yourself which makes more sense for your business.
When it comes to organic results, SEO is a free and sustainable way to provide your company with long-term benefits. This type of marketing is seen as a source of credible information from well-reputed websites that will help your users trust you more. When people search for a product or service, they are looking for information that is tailored to their specific needs. Because organic search engine results are determined by algorithms, it is smart to use SEO techniques that will help you rank higher and get free traffic from the major Search Engines.
Google’s algorithm considers various factors that determine your page’s relevance and quality score such as the amount and quality of incoming links, your PageRank, the words on your page, Meta tags, etc.
When a user searches for a certain topic or service in one of these major web hubs (Google, Yahoo!, Bing), they will be directed to a list of related websites that provide the best information available at the time
In simple words, digital marketing is a branch of marketing that uses the internet and electronic channels to promote the product and services.
Some of them are promoting through e-mail, social media, youtube advertising, and advertising on the website, etc. In recent years, there is a huge leap in internet users.
Almost all people around the World access internet which creates the opportunity for the brand to connect to their audience. Here digital marketing comes in the role.
Digital Marketing
In this era of cut-throat competition in every market, it is not easily possible to survive without advertising your product. It is also essential to have the Right marketing strategy.
Digital Marketing has the potential to reach and promote the product or services to a large audience. The job of a Digital Marketer is to engage with people in the digital space and present the intended product or services to the Right Audience with the right information and message.
Moreover, one benefit of digital marketing is that brands can promote their product to a large audience which is not possible in traditional marketing.
As it is based on digital technologies that make it highly volatile and dynamic because of rapid changes in digital technologies, a Digital Marketer has to keep himself aware of new changes in technologies.
Some of the digital marketing channels allow two-way communication like Facebook, Youtube sponsorship, and Instagram, etc which enables the targeted customers to share their opinion, thought, and experiences.
This two-way communication modal allows the brand to receive feedback about the product or services and build a strong customer support service.
Another benefit of digital marketing is that the brand can analyze the results of different marketing channels and change and direct its strategy accordingly.
Types of Digital Marketing
How much do digital marketing people earn?
It totally depends upon your creative skills and hardwork. Along with these, experience also plays a crucial role in bringing revenue for you. People providing Digital marketing services are often working as independent people.
If you are passionate about digital marketing, you can make lakhs in a month. On the other side, there are many people who earn around 20000 per month from digital marketing. So your skills and knowledge decide your income.
Career
As Digital Marketing will be the leading advertising modal in the future, everyone is rushing towards it. On the other side, it is creating employment opportunities for people.
People with sound knowledge of digital marketing are paid a good amount of salary. Digital Marketing, being a large space requires different digital marketers specializing in various job roles of digital marketing. Some of the roles are as follows.
Digital Marketing Manager
A Digital Marketing Manager must have knowledge and skills to manage various digital marketing functions such as SEO, SEM, e-mail marketing, and social media marketing, etc.
His job profile includes managing the budget for a campaign and spending them effectively. He is responsible for the execution of the marketing campaign.
He takes decisions regarding areas and volume to be targeted. In the end, he has to make a report on the performance of the campaign.
SEO specialist
The most crucial role in digital marketing is SEO specialist. Without an SEO specialist, it is almost impossible to successfully implement a marketing campaign. He is the person responsible for reaching a campaign effectively to the right audience.
The job profile of an SEO specialist requires good knowledge of ranking algorithms and SEO tools like google analytics, Similerweb, Search console, and SEMrush, etc.
