Social Media

5 tips to help you increase the amount of your exposure on Instagram

The Instagram network launched in 2010 has quickly become one of the most successful social networks of the last decade. What started as a smartphone app for uploading authentic photos from everyday life around the world, soon became a platform for creating content and interest that is second to none. And those who thought it was just a beautiful photo album of friends, should think again. Because not only has Instagram changed the rules of photography and creativity, it has also become an active source of income and careers for millions of people around the world, who have learned to take their profiles to the next level. Bloggers have become Instagrammers, cultural and entertainment professionals have started posting paid products, and even anonymous teens have become network anchors who get tens of thousands of shekels for every brand post. All it takes is exposure and lots of it. And exposure in the Instagram world means – followers and likes. But in most cases, it is not a simple task at all and one that requires a lot of work and creativity. But not only that, some simple ways experienced networkers are well acquainted with and it is time for you to get acquainted too. So how do you encourage traffic to your Instagram profile? Come learn some easy ways anyone can do and start enjoying alive and kicking Instagram profiles that everyone is jealous of and maybe even for not a bad side income at all.

1. Stay in touch with your followers.

One of the things that play an important role in our involvement in social networks, is undoubtedly our interaction with other users. When we are active on the social network, we move the wheels of the algorithm and thus generate traffic on our Instagram profile. If you want to retain your followers and attract traffic to your Instagram account, remember to stay in touch with anyone who expresses interest or responds to your Instagram content. Respond to the comments of others, respond to messages in “Direct Massage” (DM), and be active in your posts. In this way, you become traffic in your profile and trigger the Instagram algorithm to direct traffic to you. The recommendation for a comment on an image is at least three words so that the algorithm will recognize that it is a real user and not a robot and thus direct traffic towards your post, and thus you will get more likes and exposure.

2. Remember that not everything is shiny.

Many exposure studies show that people who are online respond to flaws, much more than pay. Surprising to find out, but precisely on a social network like Instagram, which has sanctified visibility and perfection, what evokes the most empathy and reactions in the profile, are actually the human, funny, flawed posts. The flaws are us, they make us all human. And most of all, they make your followers identify with you. By being exposed to your flaws, they understand that you are suffering from the same problems as them, the same experiences and the same flaws are what make them feel a sense of belonging. And more than that, what makes them want and continue to follow you and identify with content that makes them feel human, and sometimes even feel good about themselves?

3. Use the hashtags in each image.

If you do not yet know what a hashtag is, this is probably also the reason for the lack of traffic on your page, but hey, it’s never too late. The use of the hashtag has existed for several years on several social networks such as Instagram, Twitter, and Google Plus, and recently Facebook also added it. How to create the search tag is done by arching the # ladder symbol followed by a description of the topic or word we would like to highlight. For example: if the topic I am talking about is fashion I will list it at the end of the article #branding #fashion. The hashtag can also be added in the middle of a sentence. The hashtag is basically a word that refers to a group of interest, a common acceptance actually, which is marked with a “ladder” sign followed by a name of an area of ​​interest, place, or feeling. When you upload a torch image and then add the hashtag that describes the image or the community associated with it, you are automatically belonging to the same interest group, the same community. In many cases, this is an interest group that millions of people around the world are in and mark the hashtag on similar posts.

4. Use buying likes on Instagram to increase exposure for your photos and to make them look good.

When we come across a photo we liked on Instagram we usually mark it with Blake because we liked it, but in many cases, we will mark a Like for another reason, one that we do not always pay attention to. This reason is the number of likes the photo has already received. That is, when we come across a picture that has hundreds and thousands of likes, there is a high probability that the number of likes will affect us psychologically and cause us to mark likes for that picture for the reason that there may be something others liked in the picture and we should like. For the same reason, there is a high probability that people will like you for the post you uploaded when this post will already have hundreds and thousands of likes. Getting such amounts of likes is not always an easy task, so you should sometimes try to buy likes on Instagram Through through promotion companies that specialize in this, thus increasing exposure and the chance to increase followers on your Instagram profile. There are indeed people who will raise an eyebrow about using Instagram likes to buy, but knowledgeable people will tell you that this is a popular method of action known among many Instagram anchors and celebs across the net. So maybe it’s not something to talk about, but it’s time for you to get to know this nonsense and start enjoying its many benefits.

5. Do not forget to use filters in Story

The historical feature is one of the coolest and right things Instagram has launched in recent years. It is an innovative, fast and spontaneous platform designed to give the user the ability to create fast and non-binding content and to express themselves in a way other than the images he uploads to his torch. History, which is the user’s daily “story”, allows you to design and create cool and fast content that disappears after 24 hours from the profile as if it never existed. One of the ways to shoot specially and interestingly in a story is through different filters. The filters are designed filters that create different, funny, sexy, and sometimes musical looks, through which you can change the image or the face of the people being photographed and add interest and color to the story in photography. These filters, which started as a nice feature in the story, have over time become the hottest and right thing among Instagram anchors across the net, and some have even created for themselves designed filters that are only identified with them. When you use network anchor filters in particular and filters in general, we encourage exposure to our story and our profile page. And not only that, once you are updated online and use hot filters daily, you are actually conveying to your followers that you understand, are relevant, and are up to date on everything hot and right. And relevance on the web – means followers and increased exposure.

Instagram Involvement, Likes, And Everything In Between

Who among us does not have at least one Instagram page that we follow devoutly, just waiting for it to come up with something new and interesting?
If you know the feeling; How many times have you thought to yourself, ‘How do they do it, bring up interesting content over and over again, and always leave a taste of more, the following article is for you.

Involvement In Instagram At The Tip Of The Fork

Familiar with the saying, ‘If we do not understand why, how can we do things for the best?’
It is also true to be viral on Instagram.
To think viral (and create viral content), we need to understand in-depth the game of engagement on Instagram, or in other words:
understand why people chase 
likes and follow Instagram with such stubbornness. And here’s the reason:

Just like in real life, a first impression is very important on social media as well (and you will not believe how many doors it can open).
Our feed is bursting with posts, which the users who uploaded them just want us to click on and create an interaction; We already know that. The big thing is what makes us click on one post and not another, and the answer is simpler than you think:
posts ‘with receipts’, meaning those that have won nice amounts of likes and other kinds of involvement will be a top priority.

Here’s How To Upgrade The Impact Of Your Instagram Posts:

Let’s start from the beginning:

Bio Blown Up

Apropos of a first impression, bio writing is another means at our disposal to achieve this goal.
Our bio is a kind of entree, just like in a restaurant, and its job is to whet the appetite of people to whom our page is new to add followers or likes, as well as of the ‘regular’ followers alike.

The Hashtags

It is impossible to talk about exposure on Instagram without mentioning the friends with the ladders, the Hashtags.
Hashtags are like a secret ingredient in a recipe that just insanely upgrades the taste.
Therefore, it is highly recommended to discard the hashtags that fit the niche of your page or post in each of your new posts.
This is a great way to increase the exposure percentage of a post.

There Are No Shortcuts

While there are some pretty simple ways to promote and improve the exposure of your content, this is a real project, requiring work and thought, and it’s important to know that there are no shortcuts if you want to be something on Instagram.
And part (even a big part) of the matter is to signal and show your followers that you are always in business; And there’s no better way to do that than to upload content regularly, about 3 posts a week (at least initially).

What is Social Media Marketing and Tips to Create Social Media Marketing Strategy

The world without social media marketing strategy is impossible, today we all know how hooked on it we are in the current era. The world without it is not possible anymore, all business owners are investing heavily in SMM as it gets them the most reach and most audience in the best possible way. There is no denying the fact that SMM has given business owners today a new way to reach new customers. We ourselves shop online mostly and the one place that gets us the most convenient shopping experience then it is the market places online. Nevertheless, being a business owner if you are looking for an SMM service provider there is no one better than the Ingenious Guru in this case.

If you are still confused about what Social Media Marketing is, here we have a guide for you.

What is Social Media Marketing?

Social media marketing is using your social media channels to promote or sell your product, service, or brand. It allows businesses to enhance brand awareness, develop engaged communities, promote products and services with the use of solutions of native social commerce, measure the sentiments of the brand through social listing, provide customer services on the different platforms of social media, and most importantly advertises the business products and services to target the audience.

When we talk about SMM strategy we go a little bit, it does not only cater to the online presence of the brand but has a lot more to it. The way customers see it, the way it benefits the brand, and every little thing that one needs to have for the brand. When you are finalizing your SMM strategy, it is important you list down all your current and future accounts of social media with some goals specified for all the platforms you are active on.

Moreover, an effective social media plan must also explain the roles and responsibilities that you should divide within your team and it should outline the cadence of your reports as well.

Steps to Create Social Media Strategy

1)     Align your goals with Social Media Strategy

Creating and devising social media strategy is no walk in the park it takes some crazy mind to devise one brand strategy. You have to ensure all your business goals are aligned with the strategy. Strategy making is not easy you have to list down your business goals first and then make them according to the SMART strategy.

See our all your goals as Specific, Measurable, Attainable, Relevant, and Time-bound. If your goals go well with all these points, you are in for a longer time in this marketing race.

2)     Study your audience

Your business is for your customers, we all know that but how much do you know about your audience? How well do you know them? If you are not aware of their likes or dislikes, chances are you are going to disappoint them for a longer time. It is imperative to learn about the audience first and then make the strategies accordingly. There are many different ways to study them, you have to be sure you know them in and out so that you create the content accordingly.

When we talk about knowing the audience following are the things that you MUST know.

a)      Age

b)      Location

c)       Annual Income

d)      Job Title and Industry

e)      Hobbies and etc

3)     Know your competition

You are not alone in the market, even if you are the first one with this business idea be ready to face the tough competition out there. I mean who can be that lucky to run a monopoly in the market in the current business world? The best way to be the market leader is to be aware of your competitor and how they are dealing with everything. Study them, see their pattern and look out for their mistakes so that you do not make them in the future.

Conduct a competitor analysis, it will tell you where you and your competition lie, are they doing better than you? If yes then what are they doing differently to be at a better stage than you? Learn from them, learning should never be stopped in any case.

4)     Conduct an audit

Auditing is important, very important, it tells you about your position and helps you devise future strategies as well. Ask yourself the following questions and it will help you decide your future and how should you take it.

a)      What strategies are working out for you and what are not?

b)      Who are most of the engaged audience?

c)       How are they engaging with you?

d)      What networks do your audience use?

e)      Where do you lie in competition with your competitors?

Answer these questions and you will know what to do in the future and how to fix your past mistakes.