Instagram Features that Can Help You in Instagram Marketing


Instagram has added several features that help advertisers since its launch, including paid ad features and organic content. Let’s take a look at some of Instagram’s most valuable features for marketers.


The Stories feature one of the most recent additions to Instagram. Users can add video clips to a post, which is viewable for 24 hours until it vanishes.

Under the 24-hour cycle, you can watch Story content as many times as you want.

In the feeds of your followers, stories appear as small circles at the end.

Businesses may use shoppable tags to tag their items in images. If you show a model running in your brand’s running shoes, for example, you will order the shoes so that people would go straight to the product page and buy them. You can also use Buy Instagram Likes Australia features to further market the products to a vast population.

Businesses can now tag items inside Stories, too. This is a fantastic way to show off your product(s) in motion or user-generated content. Consider the impact of using a tag on your product to share one of your customers’ stories with your own story.

Video Feature

You’re probably familiar with Instagram Video posts, which are similar to average photo posts but allow for up to 60 seconds of video. Before sharing the message, you can apply a filter, write a caption, and tag your location.

This is critical for brands hoping to benefit from Instagram’s new algorithm, which measures user interest in posts to decide whether or not to display them (more on this below).

Instagram TV

Instagram TV is an Instagram app that allows users to upload videos of up to an hour in length, similar to a TV show.

This is excellent news for video content makers, as video marketing is one of the fastest-growing content marketing trends, with over 80% of companies using it.

Marketers may use IGTV to share longer video content with the added benefit of users being alerted when posting a new video.

Instagram Live

Instagram’s algorithm is known for rewarding accounts that use all of the platform’s tools, so if you haven’t tried Live yet, do so right now. When you go Live, your Instagram Stories are moved to the front of the queue and appear on your followers’ feeds. The app notifies your followers that you’ve gone Live by sending them a push update. You should also have a large number of follower, and for this, you can use services like buy followers australia

Link to Your Website

This feature enables your website visitors to directly access your Instagram feed from any web page, allows you to incorporate “shoppable Instagram” capabilities with your current eCommerce sales and fulfilment systems, and improves Instagram operation.

Push Notification

Push notifications can be used by Instagram advertisers to keep users interested and returning to their content.

Though this will necessitate a lot of clever marketing, it’s a good idea to remind your followers to sign up for push notifications for your feed.


Interestingly, Instagram is a visual medium, as we just stated. However, this does not excuse you from paying attention to your captions. The voice of your company is just as important as its appearance. It, like your visuals, should be consistent across posts.

Because Instagram captions can be up to 2,200 characters long, you can use them for anything from a quick pun to detailed storytelling. Only the first two lines of text appear in the news feed if you don’t tap any more.

Because people scan captions rather than reading them thoroughly, the first two lines should contain as much information as possible.


Hashtags are a great way to make your content more visible and discoverable.

In an Instagram post, you can use up to 30 hashtags. But, realistically, that is probably not something you want to do.

Each post should have between five and nine hashtags. More than that may appear to be hashtag stuffing, a spammy tactic that will annoy your followers. Worse, if you use hashtags that are irrelevant or repetitive, users may choose to ignore your content for that tag. But you can use features like buy instagram followers australia for the best results for your Instagram page.

author avatar
Choose your Reaction!
Leave a Comment