Start An Email Marketing Campaign
Marketing via email is one of the longest-running digital marketing strategies. And If you examine your inbox at any time of the day, it’s clear that it’s active and in good shape. However, the chances are you don’t really spend much time looking through those emails, which raises the question of whether or not these strategies can be efficient. To explore this idea Let’s review some important industry statistics:
93 percent of B2B marketers in Australia use email to distribute distribution of content to customers
The majority of professionals consider email as a crucial element of customer retention.
More than 59% of marketers consider email to be the most efficient source of ROI
The question might not be “Is email marketing still useful?” Maybe it’s more of “What can I do to get the most out of it?”. A marketing strategy for email is the primary beginning point. This is how you put it together.
What is it that makes email marketing in Australia different?
Another thing we must note is that in comparison in comparison to the U.S. or other major cities for business, Australia has a few distinctive characteristics that affect the way you build your digital marketing strategy together. This includes:
What is it that makes marketing via email in Australia different?
Another thing we must note is that in comparison in comparison to the U.S. or other major cities for business, Australia has a few distinct characteristics that can affect the way you design your digital marketing strategy together. This includes:
A strict anti-spam law
It is a requirement of the Spam Act in Australia that requires you to obtain consent from any person you send promotional emails to. Following this, you have ensured that your emails clearly identify that you are the sender, contain your contact details, and are simple for you to remove yourself from. Failure to follow these guidelines could lead to significant fines.
The internet is slow
Based on the location that you are in, the speed of the internet may be a bit slow. This means that people are more cautious when they check their emails. Slow internet means that emails will take a longer time to load, meaning that big images and broken links can cause your emails to take an even longer time to load. Therefore, they are likely to not be able to gain traction.
Three-time zones
It might not seem like a big problem at first however, research shows that different groups tend to be more likely to glance at and respond to marketing emails at different times during the day. When planning the time to send out your emails, ensure that you keep every time zone in your head.
6 Steps To Getting Started In Email Marketing
With this knowledge now, you’re able with creating your email campaign in a proper manner. Here’s a list of the six major steps to take.
1. Choose your target audience and set your goals for business
This is the case with any marketing campaign. Because there’s so much competition in the field of email it’s crucial to know what your target viewers will be responding to. For example, companies that want to appeal to families may wish to offer coupons or some kind of savings incentive. B2B businesses may concentrate more on whitepapers as well as other knowledge of the industry.
It’s equally important to determine the purpose of your email marketing campaign. If you’re an online retailer What is the main objective of your campaign to encourage prospective customers to buy? Are you more focused on bringing visitors to your website and letting your web content be the final conversion? This could affect the way you plan and design your emails.
2. Design your sales funnel
As we’ve mentioned earlier, various companies will use emails for different reasons However, all components come down to an effective sales funnel. Marketing emails may be placed in different phases within the sale funnel that will affect the content they comprise.
The top in the funnel of sales The primary goal at this stage is to convince new customers to sign up. This can be done with an offer of free offers or discounts or maybe exclusive whitepapers or e-books that you can download.
The middle of sales funnels At this stage you’re focused on what you’ll be sending to those to your mailing list regularly to keep them engaged. This is usually done by other offers, or maybe the publication of a newsletter that includes relevant information from your industry.
End of sales funnels Consider this as a method to convert leads that arrive on your website through email marketing, using methods such as pop-ups, banners on your homepages, or PPC with your remarketing audiences which will take them to a specific landing page that will offer the last offer.
3. Make sure you have the mailing list.
No marketing plan is going to work without a strong, constantly-replenished list of leads. There are many methods you can employ to achieve lead generation, but here are the most efficient options.
A landing page that includes a contact page. This is fairly basic and can be combined with other marketing methods like guest posts or social media in order to draw visitors to your website to sign up for some kind of offer.
A pop-up that displays an email form that you can place on your site. It serves a similar purpose however, it’s targeted to those who have already visited your website for different reasons, such as the result of an organic search or someone who is already making a purchase.
Sending emails manually to each prospect is not possible to accomplish quickly. Monitoring an email marketing platform is vital in order to maximize efficiency as well for helping you implement modifications if you’re unhappy with the outcome. Here are five of the best email marketing platforms available in Australia as well as some of the distinct characteristics and advantages of each.
Mailchimp
Mailchimp lets you utilize a drag-and-drop-based builder to streamline the creative process and also create your own automated system or utilize the existing templates. Additionally, you can benefit from real-time analytics that shows the effectiveness of your campaigns.
Infusionsoft (Keap)
It is possible to use the Keap application to create emails and schedule your broadcasts simultaneously. One of the more prominent features is the ability to build follow-up campaigns that are based on the user’s actions.
HubSpot
Although Hubspot offers automation and building tools similar to the platforms listed, however, it is a leader in analytics. It offers both live analytics in real-time and A/B testing for improving your marketing campaigns.
Salesforce
Salesforce is a sales platform, in the first place, Salesforce allows a lot of scalabilities. You can send emails to specific customers on a greater basis.
Zoho
Zoho puts a lot of emphasis on privacy and security which is essential in the context of managing Australian laws.
5. Engaging customers at the end in the funnel to sales
There are additional elements you could include at the end of the sales funnel in order to ensure that your sales prospects eventually become customers. They include:
Google Ads
Facebook Ads
Marketing through affiliates
6. Maintenance
Let’s assume that you implement all of the above steps that we’ve talked about and get some good results and conversions through your mailer. This is all good and well but it doesn’t end there. Maintaining this method is crucial along a marketing company can assist you in obtaining regular results from your emails for a time to be. Important features include:
Aiding you to attract more customers by increasing your email list and getting rid of customers who don’t meet your objectives.
Integrating and supporting any email service you choose to make use of.
managing content, and even creating new content and scheduling your emails at the most optimal time. This can be done by creating and sending out different types of emails to various customers.
A successful cold email marketing campaign is based upon a range of important elements that include having an initial list of leads to contact to selecting the appropriate platform that will meet your needs. Also, it’s not enough to overlook being creative in the email. Due to the amount of effort and concentration required to create this, it’s not difficult to observe the way that many businesses make email marketing efforts that are either sloppy or unproductive. For smaller businesses that are less able to afford bandwidth, but would like to reap the maximum benefits, choosing an email marketing company located in Melbourne is the best route to consider.
